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Work Background
Environmental Association Za Zemiata - Friends of the Earth BulgariaCommunications Specialist
Jul. 2021Sofia City, BulgariaStrategic media campaign planning and execution, with proficient event management, and adept social media account management with paid ads coordination. Developing a marketing communications plan according to strategy, goals & budget. Proven track record of delivering positive results in a dynamic marketing environment.
EthaMarketing Communications Specialist
Aug. 2019 - Apr. 2020Sofia, BulgariaOrchestrating the holistic Social Media strategy and daily channel execution, crafting robust social media strategies, creating compelling content, and rigorously analyzing, tracking, and measuring against KPIs. Conducting thorough price competitive analyses for skincare, accessories, OTC supplements, teas, and apparel. Overseeing the execution of product packaging in alignment with creative agency guidelines. Facilitating the coordination of product photoshoot sessions and managing external contractors with precision.
ПОДАРЕТЕ КНИГА (Give a book)Head Of Marketing Communications
Mar. 2017 - Jun. 2019SofiaSteering an NGO as a mediator between volunteers and children in orphanages, taking charge of various responsibilities: Initiating and leading fundraising campaigns comprehensively, from ideation to post-campaign evaluation. This involves fundraising, B2B contacting, executing campaigns, and detailed reporting. Ensuring seamless event preparation and coordination, including regular meetings for volunteers and NGOs. Spearheading the "School for Work" project, orchestrating a visit for 22 children to Sofia, fostering collaboration with business partners for study and work. Active involvement in the EU funding programme application process, showcasing commitment to securing resources. Coordinating promotional material creation and distribution, managing email campaigns from design to reporting. Diligently advertising the NGO's mission across platforms such as Facebook, Google, Instagram, and traditional media. Successfully implementing a comprehensive website update on WordPress.
Witchcraft BotanicalsFounder
Dec. 2013Bulgaria, SofiaLeading an all-natural, artisan skincare brand with expertise in managing a dynamic portfolio of unique skincare formulas, both branded and private label. Proactively engaging with suppliers, fairs, and distributors, while meticulously overseeing financial aspects and stock levels. Pioneering new business opportunities and spearheading social media channels and promotions across Instagram, Facebook, and LinkedIn. Adept at content creation and seamlessly updating the WordPress website. Leveraging Mac tools such as KeyNote, Google Drive, and the indispensable Excel for optimal efficiency.
Overgas IncAdvertising and Events Expert
Dec. 2013 - Nov. 2014Sofia, BulgariaLeading coordination efforts for events and campaigns in collaboration with the advertising agency and internal departments on a daily basis. Demonstrating precision in meeting deadlines and diligently preparing post-campaign reports for the largest private gas company in Bulgaria.
Keen ActsMusic Events Producer
Jun. 2009 - Nov. 2013Sofia, BulgariaLed a music agency specialising in creating and promoting cultural events. Notable achievements include successfully executing over 25 live music concerts, producing two editions of an open-air music festival, and effectively managing a team of 20 volunteers. Demonstrated expertise in negotiating and contracting sponsors, artists, and subcontractors. Proficient in budget management, overseeing ad and PR campaigns, and conducting post-campaign evaluations. Collaborated with international artists such as Macy Gray, Nouvelle Vague, Beardyman, Groove Armada, and more.
New Moment New Ideas CompanyGroup Account Director
Dec. 2006 - Jun. 2009Sofia, BulgariaA full-service advertising agency • A primal point of contact for clients such as Ferrero, Xerox, UBBank and 2 more clients, presenting campaign proposals; • Coordinating media, financial and creative departments for achieving the best results and participating in strategic planning.
BSS Promotion LtdClient Service Director
Jun. 2005 - Nov. 2006Sofia, BulgariaA BTL advertising agency Managed a team of 2 account managers, 1 PR specialist & 2 designers. Developed creative concepts, executed and optimised BTL campaigns. Worked for 2 international clients - Snickers, Absolut vodka and others.
Saatchi & SaatchiAccount Executive
Feb. 2001 - Jun. 2003Sofia, BulgariaA full service advertising agency Coordinated communication between 3 main clients and the agency. Worked with 3 established companies - Hebros Bank, Elite Coffee, Orgachim and others
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