Senior Product Design Leader with 20+ years driving digital transformation in global banking (HSBC, RBC) and delivering high-converting digital experiences for diverse clients through freelance consulting. Proven track record delivering measurable business outcomes through UX strategy — improving conversion, engagement, and revenue across mobile and online platforms serving millions of users, as well as for startups and small-to-medium businesses in e-commerce, real estate, hospitality, and other sectors. Experienced in leading cross-functional teams, scaling design systems, creating flexible brand-adaptable UI components for embedded or white-label contexts, and aligning product experience with commercial objectives in highly regulated environments and varied client settings.More...