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Work Background
JLS Design ConsultingBusiness Owner
Feb. 2025
By The Sea RealtyLicensed Real Estate Agent
Jul. 2023 - Mar. 2025Miami-Fort Lauderdale AreaAfter 15 years working in retail Visual Merchandising, I am bringing my unique set of skills to the residential real estate industry in South Florida! Please contact me for any and all of your real estate needs! I look forward to working with you in the future!
Front of the House®Visual Merchandising Manager
Jul. 2022 - Jan. 2025
FOH® WorldwideVisual Merchandising Manager
Jul. 2022 - Jan. 2025Miami, Florida, United States
Claire'sConcession Merchandiser
Jul. 2020 - Nov. 2023
Fourth FloorFreelance/Contractor - Visual/Luxury Client Advisor
Nov. 2019 - Mar. 2020Miami, Florida, United States• Improved profit margins by streamlining operations through backroom organization processes by decreasing average time by of employees being off the floor by 50%, which improved overall customer satisfaction. • Supported with Christian Dior‘s Miami Art Basel at instillations through window displays and onsite creative execution to increase total brand sales by 20%. • Led the Pop-up collaboration between the Dior and Rimowa brands through daily sales and cliental services to sell through 75% of all merchandise, which increased total profit by 35%. • Directed stockroom organization, client management, and visual display to maintain merchandising directives through collaboration with store and home office employees. • Worked closely with team members to deliver project requirements, develop solutions and meet deadlines through daily meetings with all staff members to reinforce deliverables.
Victoria's SecretSenior Market Visual Manager- NY/NJ
Oct. 2017 - May. 2019New York City Metropolitan Area• Oversaw visual and creative direction for High Profile/Flagship stores in the NY/Manhattan/NJ markets focusing on elevation of the Brand, which includes but is not limited to in-store and window installations, merchandise adjacencies, production of Flagship Brand Guides, professional photography used for International stores, and coordinated in-store press events. • Increased total Flagship volume from $120M to $125M during my tenor through the use of visual merchandising filters and • Responsible for execution of seasonal strategy changes in a multi-channel function through seasonal floor plan maps, company sales reports to increase total revenue for Q4 and Q1 by 10% to LY. • Supported Home Office visual direction through weekly email and phone communication with HO partners to directly influence the Brand direction and impact immediate action to stores. • Improved profit margins by 5% of total store through streamlining operations, workflow and negotiating with Home Office and store partners. • Hosted monthly visual learning labs throughout the region to support continued growth and education through visual merchandising strategies to increase total region sales growth by 6% to company. • Managed hours allocations for each store by monitoring daily hours usage vs. given hours to ensure stores were in-line with financial responsibilities. • Trained and developed a staff of 5 DMs, 10+ Visual Managers, and over 50 associates and in visual merchandising in multi-store environments.
Victoria's SecretMarket Visual Manager
Sep. 2012 - Oct. 2017Miami Beach, West Palm Beach, Orlando• Oversaw visual direction for Victoria's Secret stores in the Miami, Fort Lauderdale, West Palm Beach and Orlando markets with direct responsibilities for stores with over $150M in annual revenue. • Responsible for providing visual direction in multi-store capacity through mapping, execution and feedback by using company provided reporting. • Successfully led the store opening process for multiple store locations throughout the region and country through • Collaborated and influenced the talent selection and on-boarding processes for all visual talent throughout the region. • Developed, coached, motivated & inspired District, Store and Visual Managers through hands-on activities in-store to grow overall sales results throughout the region with the use of sales reporting, customer profile of centers, real estate and inventory. Personally developed 3 Visual Managers to become Market Visual Managers throughout the country.
Victoria's SecretVisual Merchandising Manager
Sep. 2007 - Oct. 2012Miami/Fort Lauderdale Area• Responsible for the overall appearance and presentation of seasonal merchandising strategies through brand guide planning, mapping, and execution which increased the total sales volume from $20M to $30M annually during my tenor. • Lead store team in achieving and maintaining visual merchandising presentation and standards to drive sales growth through the use of category sales reporting. • Leveraged company visual merchandising tools to create sell down strategies and impact decision-making skills for all management through weekly store visits with all management. • Responsible for talent development of direct reports, including recruitment, hiring, on-boarding, training, development, performance management, terminations and succession planning.
Abercrombie & FitchManager
Jan. 2005 - Jan. 2007Aventura/Dadeland• Supported the Store Manager of a $20M flagship location with management team of 17 and staff of 300. • Directed stockroom remodel and store refresh in cooperation with corporate Store Operations and Visual departments.
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