MastercardMarket Development Manager
Feb. 2017 - Jan. 2020Moscow, Moscow City, Russia• Leading business relations with major merchants on the Russian market (AliExpress, Lamoda, Yandex, VkusVill, GlobalPayments) to ensure Mastercard is priority partner. • Full stack key account management for a variety of partners. • Engagement with Global and Regional Mastercard offices in Local Russian strategy covering merchants, acquirers, vendors. • Handling Interchange and Pricing management related questions for Russian market. • Development, support and implementation of marketing campaigns to increase market share. • Exploring new business opportunities with current partners (new products and solutions implementation, marketing campaigns, acceptance development and acceptance quality). • Cross-functional collaboration with internal stakeholders - Account, Franchise, Compliance, Product, Legal, Marketing, Customer delivery and Tech support teams. Results: • Achieved a 20% growth in card acceptance points through marketing initiatives with acquiring banks, PSPs and vendors. • Introduced first on the market special Interchange program for industrial manufacturers (like Mars, Pepsi and Severstal) to stimulate B2B payments on card rails. • Acceptance development in new segments - SME, vending, parking. • Acceptance quality improvements (approval rates, MCC miscoding). • Preparing and maintaining partner-specific account development plans focusing on market share growth - increase market share by 5-10% YTD.