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Work Background
Revenue Strategy Group LLCSenior Commercial Leader | Commercial Execution & Strategic Accounts
Jul. 2025Orange County, CA
PavilionExecutive Member
Jul. 2025
GlobusVP of North America
Aug. 2022 - Mar. 2025Greater Los Angeles, California, United StatesManaged all aspects of Sales, Marketing, Channel, and Sales Operations throughout the North American region. Actively engaged and supported the business across all market sectors, focusing on driving new business growth through account acquisition to meet and surpass performance targets.
• Launched the company in the USA/North America as a greenfield venture.
• Built, trained, and led North American sales and customer service organizations.
• Managed/onboarded Manufacturer’s Rep groups.
• Managed key partnerships with leading national distributors, as well as key regional channel partners.
• Collaborate with cross-functional leadership teams in the United Kingdom, Europe, Dubai and Australia.
SkillsVRInnovation Advocate
Jan. 2022 - Jul. 2022Greater Los Angeles Metropolitan Area
SkillsVRConnector
Jan. 2022 - Jul. 2022Greater Los Angeles Metropolitan AreaSkillsVR is an enterprise operating platform for VR, who provide learning competencies by verifying a learners Soft Skills >> People are "Learning by Doing"
Makinex USAVP of Sales & Marketing
Mar. 2020 - Dec. 2021Los Angeles, California, United StatesResponsible for developing strategic business plans / sales strategies, gaining market share and maximizing profitability + expanding the Makinex brand within USA and Canada.
Through collaborative coaching and mentoring of the Sales, Marketing and Operations teams, I developed and lead a motivated, enthusiastic team focused on building / growing partnership with accounts and end user businesses.
• Overcame the challenges of the global COVID-19 pandemic to surpass revenue target by 148%. Pivoted to focus sales on flooring products to schools and businesses performing renovations during the shutdown.
• Developed a board-approved proposal; quantifiable analysis on resource investment, for projected exponential growth over four years.
• Hired and onboarded new team members: four sales professionals, one inside sales professional, a customer service manager, and one marketer.
WFM Dynamic SolutionsFractional Leader
Jan. 2018 - Dec. 2020Consultant and advisor working with Investors and B2B organizations.
CarharttDirector of Sales - B2B
Jan. 2016 - Dec. 2017Responsible for developing (new) B2B strategic business plan, gaining market share, increasing revenue and building partnerships within the B2B channel. Required up-selling to the Executive Leadership Committee, providing monthly analytics and perspective on distinctive opportunities, across the various segments. Managed the B2B Sales and National Accounts team. Working in conjunction with multiple functions: Operations, Finance, Product Design and Marketing, to deliver an outstanding experience to the customers, while maximizing profits & revenues. • Creator of 3 year North American Business Strategy.
• Streamlined “Go to Market” strategy, narrowing scope & focus. This included, significantly improving the planning/forecasting efforts by rationalizing the process, for a B2B Model to the B2B market. • Evaluated business strategies, products and services of competitors, to ensure the company maintained a competitive edge and brand recognition in the marketplace.
• Created and deployed Channel Re-engagement blueprint, formulating the strategy and tactics needed for exponential growth.
• Central negotiator in securing the United Airlines contract, beginning in 2019. Five-year contract valued at $24m.
• Collaborated and lead cross-functional teams across multiple businesses.
• Responsible for negotiating, developing and renewing profitable contracts. • Revenue responsibility = $81m
MSA - The Safety CompanyHead of Sales and Marketing - Latchways, North America
Jan. 2014 - Dec. 2016Headhunted to lead and manage all aspects of Sales and Marketing for North America, across all product categories; while driving growth within new and existing accounts to achieve and exceed performance targets. Ensured adherence to the company vision and core values, attaining high customer satisfaction, revenue generation targets and all other key performance indicators (KPIs), in close coordination with the international sales and support teams. • Recruited, trained and supervised (new) North American Sales Team; ground-up roles; business development managers and segment specialists.
• Developed the sales plan, quota structure and measurement process to align with the annual business plan for North American grow and profitability.
• Established and implemented sales policies and practices; while defining regional responsibilities and formulating distinctive job descriptions.
• Strategically led new channels to the market and increased existing business; consequently, improving the company’s growth potential and footprint in North America
• US representative for global steering committee, augmented regional needs and requirements into the global strategy
• Sales = $18m
Fletcher BuildingANZ National Sales & Marketing Manager
Jan. 2012 - Dec. 2014Headhunted / relocated from the USA., to lead and manage the sales, marketing and business strategies of a $305M business for one of Australasia's largest companies with revenues in excess of $9bn. Spearheaded customer acquisition and retention initiatives, as well as revenue, profit and loss (P&L) objectives. Managed all sales and marketing operations, which included market analytics, organizational competencies, and channel strategies • Accomplished significant increase in profit and sales by directing a major revision of the pricing structure and product optimization within the business.
• Responsible for negotiating, developing and renewing profitable contracts.
• Implemented a company-wide customer service awareness campaign (NPS Survey) to create a customer focused culture and enhance brand reputation. • Collaborated and lead cross-functional Sales & Operations teams in the Australia and New Zealand.
• Executive Champion with the merger of two national sales forces and restructured regions (Australia and New Zealand), for improved coverage of the Australasian market.
• Completed company re-branding process
• Actualized new customer "App" - first to market
• Sales = $305m
3MWestern Regional Business Manager
Jan. 2006 - Dec. 2012Managed the sales and business strategies of a $104M region - 11 x states, utilizing corporate marketing and financial strategies to build outstanding business-to-business relationships. Multiple performance undertakings, such as annual and quarterly sales forecasting, budget administration, and strategic account management relations. • Managed sales and business strategies for Western Region - Collaborated and lead cross-functional teams across multiple businesses.
• Adopted team-driven leadership, which achieved results through initiative, creativity and teamwork to • meet and exceed goals and objectives within first year in role
• Region with the largest revenue order = $21m, in 2007
• Highest ranked region in the division in 2007, 2008, and 2009
• Top 3 rankings in 2010 and 2011; Category management
• Attendee of 3M’s (Global) Accelerated Leadership Development Program - ALDP • Chair of 3M's Southern California Sales Connection, 2006 - 2009
• Sales = $104m
3MWestern Region Channel Manager
Jan. 2004 - Dec. 2006Managed distribution for the western region, of regional and large national accounts. Focused on business to business relationship utilizing corporate marketing and financial strategies. • Managed distribution for the western region of regional and large national accounts
• Won 3M Peak Performance program, 2005.
• N# 1 in Channel percentage growth in 2005.
• Attendee of 3M's MLDP program for developing leaders
• Developed/implemented Channel Analysis report.
• Responsible for negotiating, developing and renewing profitable contracts.
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