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Work Background
Ad CouncilSenior Director, Media Strategy
Mar. 2024
EssenceMediacomClient Director
Mar. 2021 - Mar. 2024
EssenceAssociate Planning Director
Jun. 2016 - Mar. 2021Greater Minneapolis-St. Paul AreaMedia planning lead across a number of Target business segments and campaigns including Holiday, Back to School, Loyalty, and Stores. I also led digital media onboarding and transition, creating processes and solutions for media investment, innovation, and analytics with Target's senior digital media team.
OlsonAssociate Director, Connections Strategy
Sep. 2013 - May. 2016Greater Minneapolis-St. Paul AreaAs a leader in the department, my responsibilities center around bringing the most appropriate strategic thought across regional and national clients including McDonald's, Minnesota Lottery and Discover Boating. - Managed six team members to ensure tactical media plan fall within strategic framework to achieve client objectives and goals
- Lead client education efforts on new media trends in market and provide knowledge foundation across all parts of the media plan
- Identify new media channels and opportunities for the department at large
- Cultivate strategic thinking for team members within the department
- Represent Olson at key industry events such as MMA Forums, Digiday Conferences, and Mobile Media Summit
MECMobile and Emerging Platforms Manager, North America
Oct. 2011 - Aug. 2013Greater New York City AreaPart of an upstart team at MEC, my main responsibilities centered around evangelizing mobile as part of the client media mix and drive mobile revenue for the agency. Main client responsibilities included Marriott, Chevron, and KFC. - Established strategic role of mobile across key client relationships as related to objectives and goals
- Managed multiple client teams (ten to fifteen individuals) throughout mobile media planning and buying processes
- Produced thought leadership materials surrounding developments in digital, mobile and emerging technologies in market
- Represented MEC at key industry events such as CES, iMedia, Mobile Media Summit
- Educate incoming agency talent on basics of mobile advertising
MECDigital Media Supervisor
Jun. 2010 - Oct. 2011Greater New York City AreaOversee digital media planning and buying across all Xerox business categories. - Managed team of four in overall digital media plan workflow from planning and buying to reporting and billing reconciliation
- Lead the development of all related client presentation materials
- Served as key client point of contact across all digital media related efforts
- Served as key internal digital contact for cross-functional team efforts
MECSenior Digital Planner
Sep. 2009 - Jun. 2010Greater New York City AreaAT&T
MECCommunication Analyst
Dec. 2006 - Sep. 2009Began my media agency experience as an integrated media planner for Colgate-Palmolive. I had the opportunity to work on the launch of Irish Spring Body Wash, and developed my skillsets in broadcast, print, OOH and newspaper media.
WPLJ RadioSales Assistant
Jul. 2005 - Dec. 2006
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