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Work Background
NoneRetired
Jan. 2024Dominican Republic, Puerto PlataEngaged in charitable and part-time endeavors that I find appealing.
Aperity, Inc.Vice President Of Business Development
Feb. 2020 - Jan. 2024Aperity is an innovative provider of data management and analytic solutions for supply chain partners in fast moving CPG industries. Our Data Exchange is the industry’s first open community-centric data solution that accelerates the exchange of data and facilitates improved business insights between supply chain partners.
NielsenVP, Group Client Director
Aug. 2013 - Nov. 2019Promoted to Commercial Lead for TDLinx and BDN products ($40MM+ in revenue) with expense responsibility for all new business and contract renewals. Delivered strategic oversight to a team of 13 Client Service Managers and Directors accountable for ensuring satisfaction across a broad portfolio of 150+ clients in the CPG and Beverage Alcohol verticals, while simultaneously achieving financial targets, ideating future product enhancements, and integrating data with other Nielsen assets. Select Achievements: • Exceeded revenue targets 6 out of 7 years, while finishing below expense targets to maintain gross margins in excess of 80% by driving client engagement opportunities designed to increase customer satisfaction and awareness of products and services. • Created and implemented the first product-specific Client Roundtable for TDLinx bringing together 35+ representatives from a representative sample of clients for 2-days of discussion and brainstorming around key industry developments and exigencies. • Increased employee engagement, talent retention and individual/team performance through a combination of communication, realignment, and empowerment. Established reputation as a “talent exporter” (multiple team members promoted within Nielsen). • Successfully defended $3MM+ in annual revenue and extended key client contracts for 2+ years at Diageo, Red Bull, Constellation Brands, and others by implementing a client-focused strategy centered on business process improvement. • Turned around a number of difficult client contracts (inherited) in the Beverage Alcohol vertical by directly leading 3 key product initiatives that were instrumental in achieving high client retention and satisfaction.
NielsenVP, Product Leadership
Jan. 2011 - Jul. 2013Promoted to Vice President of Product Leadership in charge of Nielsen MediaEffects, a high-profile “Watch & Buy” initiative focused on integration of Retail Sales Measurement and Media Measurement. Championed a complete reconfiguration of MediaEffects production platform to reduce operational costs and improve quality. Accepted additional responsibilities in Total Audience Measurement (TAM), including all responsibility for TAM products (e.g., print, radio, and digital) in Canada. Select Achievements: • Took on additional product responsibility for Data Fusion products – products all based on data fusion of distinct data sets including TV ratings, Online Ad measurement, Mobile Ad measurement, Simmons/MRI data • Solidified product’s position and doubled number of contracted clients and revenue within one year by working with Platforms and Application Development teams to move production into a new system designed solely for data integration tasks. • Adopted a “hands-on” approach with current and new clients to demonstrate the product’s capabilities; established a library of relevant case studies and methodology documents designed to raise client confidence in the solution. • Awarded Nielsen’s “Cycle Time Award” for the largest reduction in product production cycle time of any Nielsen product globally in Q1 2013 (52%) by leading a Business Process Improvement (BPI) project with Data Science team to streamline production for 5 Data Fusion products.
NielsenDirector, Product Leadership
Dec. 2008 - Dec. 2010Selected to join newly-created Product Leadership team with full-spectrum product ownership for Nielsen TDLinx, Nielsen Beverage Data Network. Formulated strategies for both product families across the enterprise by engaging and earning the support of key players in Application Development, Operations, Marketing, Business Development, Client Service and Finance. Select Achievements: • Pivotal to Nielsen’s 2009 bottom-line success by capturing ~$2MM in Operations and Application Development savings by leading a product rationalization effort to simplify solutions and focus on growth vehicles with highest potential and margins. • Captured $1MM+ in incremental revenue and delivered client value in the form of a sales performance solution that maximized efficient resource allocation at the store level. • Led Locations product strategy for Nielsen’s One Global Reference Data System initiative; drove incremental revenue via cross-selling strategy; worked to maximize product profitability through a series of Cost Leadership strategies. • Worked cooperatively with peers in Product Leadership to formulate and codify a cross-selling strategy designed to leverage affinities across portfolio of Nielsen store-level data products.
Spectra Marketing/Trade Dimensions (a division of VNU/Nielsen)VP, Product Management
Feb. 2006 - Nov. 2008Served as key member of senior-executive team within Trade Dimensions. Spectra Marketing/Trade Dimensions was a wholly-owned subsidiary of VNU and later became part of The Nielsen Company. Led a team of direct reports that included Director of Marketing, Business Development Manager, and Sales Account Manager. Held full P&L responsibility. Select Achievements: • As Director of Trade Dimensions Leadership Team, produced 8.2% revenue growth and 14.3% EBITDA growth following 5 consecutive years of sub-2% revenue growth. • Developed and launched first-to-industry Key Account Profile, providing exceptional content by bringing together data elements from Spectra, Trade Dimensions and TDLinx products to highlight new revenue growth opportunities within the retail industry. • As the Senior Divisional Manager, transformed company performance, leading growth turnaround in first year through initiation and execution of strategic operational improvements and launch of highly customized solutions geared to market segmentation.
Spectra Marketing/Trade DimensionsDirector, Product Management
Jul. 2000 - Jan. 2006
WebloyaltyProduct Manager
Oct. 1999 - Jul. 2000
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