Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Colman Consult LimitedManaging Partner
Dec. 2025Nairobi County, Kenya
BURNGlobal Commercial Director
Jun. 2023 - Dec. 2025Nairobi County, KenyaLead the Biomass and Electric B2C Business Units with full P&L ownership, driving commercial growth and market expansion across Africa for one of the world’s largest vertically integrated clean cooking companies. Key Achievements • Own commercial strategy, revenue growth and profitability for the B2C division across multiple African markets.
• Designed and executed Go-to-Market (GTM) strategies scaling clean cooking technologies including biomass and electric cooking solutions.
• Built and deployed large-scale last-mile distribution networks through agent recruitment, training and incentive design.
• Led market entry and expansion strategy, including feasibility assessments and commercial validation frameworks.
• Developed commercial validation gates for electric cooking technologies (IDC) supporting new market rollout.
• Delivered growth aligned with investor targets, KPIs and corporate performance objectives.
• Strengthened stakeholder engagement across investors, partners and internal leadership to accelerate scale. Core Expertise P&L Leadership | Africa Market Expansion | Go-To-Market Strategy | Energy Transition | Clean Cooking Technologies | Distributed Energy | Last-Mile Distribution | Commercial Scaling | Strategic Partnerships
BURNGlobal Distribution Director
Jan. 2023 - May. 2023Nairobi County, KenyaLead the Biomass and Electric B2C Business Units with full P&L ownership, driving commercial growth and market expansion across Africa for one of the world’s largest vertically integrated clean cooking companies. Key Achievements • Own commercial strategy, revenue growth and profitability for the B2C division across multiple African markets.
• Designed and executed Go-to-Market (GTM) strategies scaling clean cooking technologies including biomass and electric cooking solutions.
• Built and deployed large-scale last-mile distribution networks through agent recruitment, training and incentive design.
• Led market entry and expansion strategy, including feasibility assessments and commercial validation frameworks.
• Developed commercial validation gates for electric cooking technologies (IDC) supporting new market rollout.
• Delivered growth aligned with investor targets, KPIs and corporate performance objectives.
• Strengthened stakeholder engagement across investors, partners and internal leadership to accelerate scale. Core Expertise P&L Leadership | Africa Market Expansion | Go-To-Market Strategy | Energy Transition | Clean Cooking Technologies | Distributed Energy | Last-Mile Distribution | Commercial Scaling | Strategic
GlobacomGeneral Manager (Distribution) at MoneyMaster PSB Ltd
Jan. 2020 - Dec. 2022NigeriaLed the national distribution strategy and rollout for MoneyMaster Payment Service Bank, supporting the launch of one of Nigeria’s most innovative digital banking platforms. • Executed Go-To-Market (GTM) and Route-To-Market (RTM) strategies for nationwide PSB launch.
• Built and scaled a high-performance agent banking network across key markets.
• Recruited, trained and managed agent network teams and field operations.
• Designed and implemented operational protocols and business processes for distribution.
• Managed agent network KPIs and performance frameworks to drive growth and compliance.
• Led agent acquisition, onboarding and activation strategy for rapid market penetration.
• Generated market intelligence and competitive insights to guide strategic decisions.
• Partnered with product and technology teams to refine product design and rollout strategy. Core Skills: Agent Banking | Fintech Distribution | Market Expansion | GTM Strategy | Team Leadership | Business Development
Azuri TechnologiesE.A Operations Director
Jan. 2018 - Dec. 2019NairobiAzuri Technologies Ltd – Distributed Solar Energy (Off-Grid Solar Home Systems) Led partner sales and distribution strategy across rural African markets, driving commercial growth and operational scale. Set partnership KPIs, spearheaded market expansion, and built high-performance distribution networks. • Member of senior leadership team overseeing $10M annual revenue operations
• Managed 4 staff and 3 country managers across distribution markets
• Designed and deployed distribution and business process frameworks
• Conducted partner unit economics and cost stack analysis to improve margins
• Developed Sales Force Automation roadmap and supported implementation
• Oversaw operational execution including logistics and field deployment Key Achievements
• Grew sales volume by 50% and revenue by 42% (2019 vs 2018)
• Successfully launched TV and Quad II products, expanding portfolio by 20%
• Led Mobicom → Brenhert (Solar Raha) distribution transition
• Implemented retail shop deployment strategy improving market penetration Skills: Business Strategy • Distribution Networks • Market Expansion • Partner Management • Commercial Operations
Keroche Breweries LimitedConsulting Sales and Marketing Director
Apr. 2017 - Sep. 2017Nairobi, KenyaEngaged by Kenya’s leading indigenous brewery to strengthen commercial strategy, redesign route-to-market execution, and accelerate brand visibility in a competitive FMCG environment. • Led redesign of Go-To-Market (GTM) and Route-To-Market (RTM) strategy, strengthening national distribution and channel execution
• Directed trade visibility and outlet branding expansion, significantly improving retail presence and brand awareness
• Built and deployed sales execution structure, recruiting and aligning field teams to drive the new commercial strategy
• Strengthened distributor engagement and market coverage to accelerate product availability and trade penetration Core Skills:
Commercial Strategy • Go-To-Market Leadership • Route-To-Market Design • FMCG Distribution • Trade Marketing
Centum Learning LimitedCluster Head, Francophone, Central Africa and Madagascar Region
Nov. 2014 - Dec. 2016Africa Group Office, NairobiLed multi-country commercial capability development and strategic training programs for Airtel operating companies across Central and West Africa, strengthening sales execution, distribution effectiveness, and leadership capacity. • Directed 4 country managers and 48 commercial/training consultants across Congo Brazzaville, DRC, Central African Republic, and Gabon
• Designed and executed sales, distribution, retail, and customer experience strategic programs for Airtel OPCOs
• Served as learning and development partner to Airtel operating companies, aligning capability development with commercial growth objectives
• Delivered leadership and management development programs for Airtel International Business Group
• Generated commercial insights and capability frameworks that unlocked new revenue streams across markets
• Coordinated and implemented OPCO strategic training roadmaps, achieving field delivery targets of 18 training days per month per trainer Key Achievements • Generated $5M+ annual revenue through training and capability programs
• Built and managed high-performance multi-country consulting teams across Central Africa telecom markets Core Skills:
Commercial Strategy • Multi-Country Leadership • Capability Development • Telecom Distribution • Sales Transformation
Telkom KenyaChief Mass Market Officer
Aug. 2012 - Jan. 2013NairobiProvided interim leadership across multiple commercial functions including sales operations, distribution, Orange Money, retail experience, alternative channels, and strategic partner management, overseeing a nationwide commercial organization. • Oversaw 300+ sales staff across retail, distribution, and channel operations
• Delivered KSh 2.7B ($33.7M) revenue target through optimized product mix and channel strategy
• Directed 30 retail outlets contributing 25% of total revenue and managed 60+ distributors generating 60% of company sales
• Led customer acquisition strategy, growing subscriber base from 1.2M to 1.5M users
• Achieved >5% monthly sales growth while adding 300,000+ new subscribers
• Rationalized distributor network by removing 20+ underperforming partners to improve channel efficiency
• Strengthened Route-to-Market execution, reducing stock-outs and increasing numeric distribution from 43% to 70%+ Core Skills:
Commercial Leadership • Telecom Distribution • Route-to-Market Strategy • Channel Management • Revenue Growth
ZainProject Director - Mobile Money
Feb. 2010 - Oct. 2011Dar-es-SalaamLed the national rollout and commercial deployment of Zap Mobile Money (now Airtel Money) in Tanzania, building the distribution ecosystem and agent network that positioned the platform as the second-largest mobile money service in the market after M-Pesa. • Recruited and onboarded 25,000+ nationwide agents, establishing one of the largest mobile money distribution networks in Tanzania
• Built and managed a 30-person field deployment team driving agent acquisition, training, and market activation
• Led commercial rollout strategy across distribution, agent operations, and field marketing
• Positioned Zap/Airtel Money as #2 mobile money platform in Tanzania behind M-Pesa
• Generated $10.5M+ revenue by end-2011 through rapid ecosystem growth and agent activation Core Skills:
Mobile Money • Fintech Distribution • Agent Network Development • Market Launch Strategy • Telecom Commercial Operations
ZainSales Director and Regional Director
Mar. 2007 - Feb. 2010Commercial & Distribution Leader
Zain / Celtel | Kenya & DRC Led large-scale telecom commercial operations across Kenya and DRC, driving subscriber growth, distribution expansion, and revenue performance in highly competitive markets. • Managed 160–250 sales, trade marketing, and channel managers across regional operations
• Grew subscriber base from 1.5M to 3M through aggressive sales and market expansion strategies
• Expanded numeric distribution from 125K to 243K outlets following national retail audit and channel restructuring
• Led dealer and distributor network optimization, improving product availability from 35% to 60%+
• Accelerated e-distribution adoption from 15% to 40%+, strengthening digital airtime channels
• Achieved 59% annual revenue growth, earning Zain Best Revenue Growth Region Award
• Positioned mobile money business as #2 in Kenya, generating $1M+ monthly revenue Core Skills:
Telecom Commercial Strategy • Distribution Expansion • Channel Development • Revenue Growth • Market Penetration
East African Breweries LtdSales Director
Dec. 2002 - Feb. 2007Led strategic commercial initiatives across distribution, product innovation, and market expansion for one of the world’s leading beverage companies. • Structured and executed $80M distributor financing program with Standard Chartered, unlocking sales growth across the channel
• Designed and implemented Route-to-Market (RTM) strategy for Senator brand, scaling consumption to 1.5M+ hectoliters annually in Kenya
• Optimized national distribution network, delivering KSh 100M+ cost savings and 15% sales volume growth
• Served on New Product Development (NPD) team, driving innovation and commercial expansion for the Senator brand
• Developed EABL’s Ethiopia market entry strategy to support regional expansion
• Identified and unlocked volume growth opportunities, significantly increasing trading profit performance Core Skills:
Commercial Strategy • FMCG Distribution • Route-to-Market Design • Market Expansion • Revenue Growth
Tetra PakExports Sales Manager
Jan. 2000 - Dec. 2002Led regional business development for liquid food packaging and processing solutions, driving investment in dairy processing infrastructure and expanding packaging material demand. • Identified and secured regional investors for turnkey dairy processing plants, enabling expansion of liquid food production capacity
• Led commercial sales of turnkey dairy plant solutions, integrating processing equipment with long-term packaging supply agreements
• Developed category-specific packaging solutions to improve product quality, shelf life, and consumer satisfaction
• Strengthened Tetra Pak’s regional packaging material supply chain through new dairy processing partnerships Core Skills:
Business Development • FMCG Supply Chains • Food Processing Infrastructure • Market Expansion • Strategic Partnerships
Intch is a Professional Networking App for the Future of WorkSee more people like Collins on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
406837 people
20
Independent Consultant | Strategic Operations & Compliance Advisor
126
Regional ICT Officer @ NCWSC
19
Financial Analyst, Entrepreneur, Sales
18948 people
21
Executive Assistant to the CEO @ Empower Hope
18
Am an operations management expert with knowledge and skills in fields of project management, engagement and stakeholder manage
25
CEO