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Work Background
Accenture Middle EastInclusion & Diversity Lead + Corporate Citizenship Council Chair - Accenture Middle East
Feb. 2024 - Mar. 2025
Accenture SongManaging Director - Lead for Creative Business, Accenture Song - Middle East
Dec. 2019 - Mar. 2025Dubai, United Arab Emirates
Accenture InteractiveHead of Branding & Integrated Marketing
Jun. 2018 - Dec. 2019Dubai, United Arab Emirates
Pink EntropyFounder & CEO
Nov. 2013 - Apr. 2018Dubai, United Arab Emirates• Founded and led deluxe creative digital agency Pink Entropy quickly positioning itself as a professional, business oriented agency for SMB’s, regional and international companies needing niche digital expertise • Acquired a roster of A-list clients like PepsiCo, P&G, COTY USA, BRP as well as attracting the region’s best start-ups like Washmen, Muhimma, AirWayBill and serving regional players like United Arab Bank, Al Serkal Group and Sanad Abu Dhabi • Demonstrated ability to adapt to new economic climate and offset market contractions through outsourcing, project collaborations, cost innovations (efficient teams), and business development (qualitative delivery and tight project management) • Grew the agency’s top line in 2017 by 64% and delivering a 20% profit line with a 25% cost reduction ratio against total revenues from last year
HGW MediaHead - Strategy and Development
Jan. 2012 - Jul. 2013Dubai Media City• Headed strategy and development at HGW Media, a boutique integrated marketing agency with 4 divisions under her belt, including digital agency, strategy, branding and production
Gulf Healthcare InternationalBranding and Marketing Consultant
Aug. 2010 - Dec. 2010Dubai, United Arab Emirates• Retained and on boarded by the healthcare giant to lead a massive rebranding and marketing program for its 10 hospitals and polyclinics, 16 diagnostic labs and pharmacies in UAE, KSA, and Kuwait.
Julius Meinl Austria GmbHMarketing and Business Development Consultant
Sep. 2008 - Nov. 2009Dubai, United Arab Emirates
Dubai Media CityMarketing Specialist
Jun. 2007 - Sep. 2010Dubai, United Arab Emirates• Worked as one of Dubai Media City’s licensed marketing specialist and consultant for various prominent MENA companies like Wafi Group, Julius Meinl, DAC Automotive (serving prominent clients in Europe like Porsche, Brembo, KTM, Audi, etc) and digital agency, Firefly
Al-FuttaimSales and Marketing Manager
Jan. 2005 - Jul. 2007• Conceived, led and developed Partners, a corporate program for Chrysler, Jeep and Dodge which achieved an increase in the department’s volume from selling 150 cars per annum to 450 cars by the 2nd year of operations translating to an increase in gross revenue from AED10M to AED60M in only two years
• For key accounts, consulted with Managing Directors, HR Directors, Chief Operating & Financial Officers concerning custom-designing the Program in terms of product prices, incentive programs and unique product solutions aimed at managing their bottomline
2GO Group, Inc.Project Manager
Mar. 2003 - Dec. 2004• Successfully negotiated major government contracts that pioneered, innovated and changed the way the public transacted with key government agencies as a Project Manager for 2GO (formerly known as Aboitiz One). • Designed customized solutions unique to client requirements leveraging on Special Project’s business models and works with call center operators and systems integrator to provide multi-channel business solutions and augment existing products and services of key client government agencies i.e. Department of Foreign Affairs, National Statistics Office, Professional Regulation Commission, UK Embassy.
• Responsible for increasing annual turnover of the business unit by 35%.
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