Kristine Lasam is a senior brand strategist and executive advisor with more than 20 years of practice across Europe, the Middle East, and Asia-Pacific. She is a founding principal at Oriana, a talent engine and national brand consultancy, and was previously Managing Director and Creative Agency Lead at Accenture Song EMEA. Before Accenture, she founded and led an independent creative agency with a direct Fortune 500 practice.
Her client portfolio spans global corporations and sovereign institutions: Department of Government Enablement UAE (Chairman's office), Louvre Abu Dhabi, UAE National Orchestra, Expo 2020, Riyadh Season, Qiddiya, Ministry of Culture KSA, ADNOC Executive Office, STC, PepsiCo, and Coty/Max Factor. Her work has been recognised at Cannes Lions, Dubai Lynx, and the Transform Awards.
She advises on brand architecture and creative strategy, senior marketing and communications leadership, organisational storytelling, and executive leadership program design. As I&D and CSR Chairwoman at Accenture Middle East, she originated the Purpose Program and the Self-Worth Initiative, both deployed across key organisations in Saudi Arabia.
She is a regular contributor to CEO Middle East and Campaign Middle East. She takes on select engagements where the work is consequential and the mandate is clear.More...
Bart Daems
Creative Director
Verified
StudioBada is the creative practice of Bart J. Daems, a multi-disciplinary design professional with more than 30 years of experience in digital creativity and innovation. His portfolio, firmly rooted in digital, spans the design of numerous brands and user experiences for cultural, entertainment, and media companies. Since 2005 in the UAE, he has shaped digital experiences for established brands, serving as Head of Creative and Creative Director at various digital agencies. Bart holds a BA in Fine Arts and an MBA from Steinbeis University Berlin (The Berlin School of Creative Leadership), bringing a unique blend of artistic vision and business acumen to every project.More...