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Work Background
Red BullKAM On Premise
Mar. 2023 - Feb. 2025MéxicoAs a Key Account Manager at Red Bull, I was responsible for managing relationships with top-tier clients across various sectors, including hospitality, retail, and food service, working with brands such as Marriott, Tim Hortons, and Fishers. My role involved developing tailored strategies to enhance product visibility and drive sales, organizing promotional events and activations, and delivering monthly performance reviews to clients. I collaborated with cross- functional teams to execute innovative product launches, BTL campaigns, and 360° marketing strategies to ensure mutual business growth. I focused on maintaining strong partnerships, identifying opportunities to expand market share, and positioning the brand as a leader in energy drinks.
NestléKAM
Jul. 2022 - Feb. 2023Ciudad de México, MéxicoCategory Coordinator of Powder Milks and Flavoured Milks for Chedraui. (2nd Largest self-service chain in Mexico) Lead the relationship with the customer Esatablish, and reach sales goals Develop marketing strategies with the trade marketing team Budget Management Weekly tracking with the assortment team to warranty the fill rate and deliveries
PepsiCoBusiness Intelligence Coordinator
Aug. 2021 - Jul. 2022Ciudad de México, México-Insights Coordinator for PEPSICO drinks South America. -Analysis and recommendations for the different regions on PEPSI products. PEPSI products. -Direct communication and coordination with Stakeholders. -Presentation of results at top management level. -Presentation of solutions to gain market share with information from analyses developed using Kantar analysis information developed using Kantar, Nielsen and Global Data.
NielsenAccount Executive
Jan. 2019 - Aug. 2021-PEPSICO FOODS account executive, providing insights and recommendations through strategic presentations for recommendations through strategic presentations for the company's growth. growth of the company. -Worked on recommendations that made the client grow in market share for: Cookies (Sizes), Peanuts. (Portfolio) and Snacks (Super Bowl display strategy). -COLGATE Oral Care account executive.
NielsenMarketing Trainee
Oct. 2018 - Jan. 2019Ciudad de México
FEMSATrainee en Desarrollo Comercial | Tiendas OXXO
Feb. 2017 - Aug. 2018México• Ejecutar los requerimientos del departamento de Mercadeo como Expansión para asegurar el posicionamiento, expansión y desarrollo de las Tiendas OXXO a nivel regional. • Asegurar el seguimiento en tiempo y forma el tráfico de abastecimientos, devoluciones con proveedores. • Brindar atención y soporte a Gerentes de Zona para asegurar el abastecimiento y cumplimiento de lineamientos de planogramas e imagen de Tienda. • Verificar el cumplimiento de aplicación de promociones por productos. • Realizar análisis semanal de % de redención de promociones por marcas. • Elaborar y gestionar solicitudes de inversión para asegurar la habilitación de tienda y compras de materiales de exhibición y mobiliario. • Actualizar los mapas y planogramas de Tienda. • Coordinar las juntas y/o eventos de líderes Retail para la alineación de expectativas comerciales. ( Seguimiento en Ventas, control de asistencias, reportes y presentaciones).
C Dental Care GroupSales Executive
Sep. 2016 - Jan. 2017México• Cumplir con los requerimientos de la Gerencia Comercial para impulsar la participación de la empresa como proveedor de soluciones en Salud Bucal para compañías de la zona. • Actualizar fichas técnicas, apoyo a eventos y seguimiento de redes sociales para incrementar la conciencia de la marca dentro del mercado. • Ejecutar estrategias de planeación de proyectos comerciales que permitan la colocación de los diferentes productos de venta de la empresa. • Gestionar los diferentes Gates para garantizar el desarrollo de los productos para levantamiento de la marca.
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