Abigail Cano leads Comunicación, Bienestar Integral y Eventos at FEMSA, where she designs and implements strategies that strengthen organizational culture and employee engagement across Latin America. With more than 3 years of experience in corporate communications and people-centered initiatives, she has led programs that measurably improve well-being, retention, and internal alignment. Abigail is recognized for integrating data-driven insights with creative storytelling to design campaigns, experiences, and events that connect business objectives with human needs. She is passionate about building workplaces where communication, health, and purpose are at the core of everyday operations.More...
Carlos Muñoz
IT Project Manager/Business Analyst@FEMSA
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Carlos Muñoz is an IT Project Manager and Business Analyst at FEMSA, where he has led cross-functional teams to deliver over 20 large-scale digital transformation projects on time and within budget. He spearheaded the implementation of an enterprise-wide data integration platform that reduced reporting cycle times by 45% and improved decision-making across commercial and logistics operations. Carlos also designed and rolled out a standardized project governance framework that increased project success rates by 30% across FEMSA’s IT portfolio. Recognized for his ability to bridge business and technology, he has served as the primary liaison for strategic initiatives with C-level stakeholders in Mexico and Latin America.More...
Manuel Carbajal
Business Analytics Manager@FEMSA
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María Antonieta Maruri
Jefa de justicia, equidad, diversidad e inclusión@FEMSA
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Abogada con 7 años de experiencia en entornos corporativos, desarrollando una carrera en estrategias corporativas de equidad,
diversidad e inclusión, cultura organizacional y relaciones laborales. Durante los últimos 4 años me he especializado en liderar
estrategias de DEI con un enfoque de negocio, transformación cultural y tácticas de equidad de género, implementando políticas e
iniciativas inclusivas para una multinacional de gran escala.
Actualmente soy Jefa de Justicia, Equidad, Diversidad e Inclusión en FEMSA Corporativo —empresa mexicana líder en comercio,
logística y bebidas con presencia en más de 18 países— donde trabajo en el diseño de la estrategia global de JEDI, trabajando en
conjunto con todas sus Unidades de Negocio.
Egresada del Magíster en Dirección Estratégica de Comunicaciones (2024–2025) en la Universidad Adolfo Ibáñez, para obtener
herramientas de liderazgo, influencia organizacional y comunicación estratégica.More...
Ignacio Opazo
Tech Lead@FEMSA
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Líder técnico con mas de 15 años de experiencia en diferentes industrias.More...
Glaucia Pedot
Coordenadora ADM e Finanças@FEMSA
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Paulina Martinez
Sr Lawyer@FEMSA
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Diego Sesa
Supply Chain Director@FEMSA
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Supply chain, financial and operation expert. Agile mindset and L6S coach.More...
Gabriel Moreno
Communications Exec@FEMSA
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Ana Salgado
Lead for Payments and Collections Applications@FEMSA
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I have experience in quality control and assurance, having worked as an external auditor for various companies in Mexico. Currently, I serve as the Payments and Collections Application Lead at FEMSA, where I manage and oversee key processes related to accurate payment application and client receivables management.More...
Ricardo Heredia
Director Comercial@Cerveza Loba
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Business development and key account management specialist with a Master's degree in International Business and over 15 years of experience in the food and beverage industry, leading commercial strategies, negotiations with major retail chains, and market expansion. Expert in implementing go-to-market strategies, optimizing distribution channels, and delivering measurable results, with a focus on sales growth and customer satisfaction.More...
Jose Gual
KAM - KEY ACCOUNT MANAGER@Red Bull
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Jose Gual is a dynamic Key Account Manager at Red Bull, where he has successfully driven over 20% growth in key accounts across the North American market. With a keen eye for strategic partnerships and a passion for innovative marketing solutions, Jose has been instrumental in elevating brand presence and customer engagement. His ability to foster strong relationships with major retail chains has resulted in unprecedented product visibility and sales performance. Jose's commitment to excellence and his proactive approach continue to propel Red Bull to new heights in a competitive industry.More...
Alexia Rios
CFO and Administrative Director@GBP Properties
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Real estate investment professional specializing in fund and LP management, capital structuring, and financing strategy. Experienced in overseeing loan draws, managing lender relationships, and ensuring disciplined cash flow management to support consistent dividend distributions. Strong background in financial reporting, budget oversight, and aligning investment performance with investor return objectives.More...
Jose Trejo
Public Affairs Consultant@Publika Consultores
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A seasoned public affairs and public policy professional with over 15 years of experience driving impactful change in the technology, mobility, retail, and healthcare sectors across Mexico and LATAM.
I specialize in building multi-stakeholder alliances, designing effective advocacy and communications campaigns, and leveraging grassroots efforts to successfully navigate complex regulatory environments and mitigate risk.
My expertise lies in translating strategic thinking and complex analysis into collaborative actionable plans that foster strong relationships with both public and private stakeholders.More...
Fabiola Rios
Project Manager
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Fabiola Rios is Project Management Professional with 19 years of experience leading and supporting Project Management Offices (PMOs) across IT, logistics, commercial, and marketing domains.
Proven track record in project planning, execution oversight, and strategic reporting, including leadership of the PMO for a division of FEMSA/OXXO, where I guaranteed alignment with timelines, objectives, and key performance metrics while providing executive-level visibility to support data-driven decision-making.
Skilled in cross-functional project coordination, process optimization, and stakeholder management, with a deep understanding of PMI methodologies and current training through the Google Project Management Certificate.
Entrepreneurial mindset demonstrated through the launch of an e-commerce business connecting Mexican artisans with U.S. consumers—managing brand development, exports, digital storefronts, and online sales (Etsy/Amazon).
Currently returning to the industry with renewed skills and a strong foundation in PMO strategy, ready to bring a remote-ready, results-oriented approach to dynamic teams seeking seasoned yet adaptable project leadership.More...
Ramiro Rodriguez Aguilera
Finanzas corporativas
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Eugenia Vazquez
Finance analyst, people service hr
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Eugenia Vazquez is a seasoned finance analyst with a specialized focus on People Service HR. With a strong background in finance, she has built a reputation for strategically enhancing financial performance and improving organizational success through effective HR management. Eugenia has a deep understanding of the financial implications of HR decisions and is skilled at translating complex financial concepts for non-financial managers. Her expertise includes budgeting, forecasting, financial modeling, and risk management. Eugenia continually seeks innovative approaches to align financial and HR goals, resulting in more efficient operations and improved financial health. She holds a degree in Finance and is renowned for her exceptional problem-solving abilities and commitment to the growth and development of her team.More...
Miguel Treviño
Logistics Consultant@Independent
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A 16-year-old executive with a proven track record of strong leadership, particularly in supply chain and logistics.
My experience spans making tactical decisions to shaping strategic directions. I have served as a client and logistics service provider for diverse industries.More...
With over 16 years of experience in software development, I have excelled as a Senior .NET and Angular Developer, providing innovative and scalable solutions. My international experience includes significant projects in companies across Mexico, the United States, and Canada, reflecting my ability to adapt and thrive in diverse business environments. Passionate about Domain Driven Design (DDD), I focus on creating robust and efficient systems, ensuring high performance and adaptability. My commitment to qualMore...
Andres Contreras
CEO@Agrodigve
Verified
consultant in agri-food and sustainable value chains
circular economyMore...