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Work Background
GlassDollarBrand Manager
Nov. 2024 - Jun. 2025Berlin, GermanyAt GlassDollar, we are dedicated to empowering leading enterprises to forge impactful collaborations with the most innovative startups through our unique Venture Clienting approach. In my role as Brand Manager, I will focus on developing and articulating a brand narrative that authentically reflects our mission: connecting industry leaders with groundbreaking startup solutions to tackle their most pressing business challenges. I’ll be responsible for shaping our brand strategy and amplifying the inspiring stories of our successful partnerships, ensuring that our message resonates deeply with both corporate stakeholders and the vibrant startup ecosystem; creating a brand that not only stands out but also drives meaningful change and fosters collaboration in the innovation landscape.
HeideglühenAssistant
Jan. 2024 - Jan. 2024Berlin, GermanyCollaborated with Heideglühen Iconic Club to elevate its status as a premier nightlife destination, contributing to the redefinition of the club experience through immersive events and strategic partnerships. As collaborator in the project, I worked alongside the club's team to conceptualize and execute immersive experiences, providing insights and support while collaborating closely with the booking manager to coordinate artists experiences and events. - Contributed to the curation of bespoke events and activations that engaged guests and heightened the club's allure, ensuring alignment with the club's vision. - Worked in tandem with the booking manager to curate a lineup of performers and guest appearances, facilitating seamless coordination and execution of artists experiences to enhance the club's exclusivity. This project underscores my ability to collaborate effectively with teams to create immersive brand experiences that resonate with discerning audiences, driving tangible business outcomes and contributing to the success of Heideglühen Iconic Club's redefinition in the competitive nightlife industry.
GlassDollarPeople & Culture - Office Manager
Nov. 2023 - Jun. 2025Berlin, GermanyObjective: Provided comprehensive office management to GlassDollar Venture Consultancy, ensuring smooth day-to-day operations and facilitating efficient workflow for the team. Role: As a freelance office manager, I'm playing a pivotal role in overseeing various office managerial tasks, contributing to the overall productivity and success of the consultancy. Office Organization: Implementing efficient organizational systems and procedures to streamline office operations, including file management, inventory control, and scheduling, optimizing workflow and productivity. Document Management: Maintaining accurate records and documentation, including contracts, invoices, and client files. Results: My contributions in office managemente is enabling GlassDollar to operate more effectively and efficiently, fostering a productive work environment and facilitating the achievement of business objectives. The Impact: By providing reliable office management support, I'm helping GlassDollar maintaining a professional and organized workplace, enhancing team collaboration and enabling focus on core business activities.
Giorgio ArmaniFreelance Photographer Producer
Jan. 2023 - Jan. 2025Italy & NetherlandsCollaborated with the Armani Exchange team on immersive brand activations during cultural events including Polifonic Puglia Festival and Amsterdam Dance Event (ADE), supporting the launch of the FW24&25 capsule collection. Key Contributions: - Location Scouting: Identified and secured visually compelling locations (e.g., Masseria Capece, ADE venues) that aligned with AX’s creative direction and audience. - Creative Production: Directed and executed photo content in sync with the editorial concept Play. Pause. Rewind. Remix, shaping a strong visual identity for the campaign. - Content Creation & Editing: Produced and retouched dynamic imagery used across AX’s digital and social platforms. - Brand Collaboration: Worked closely with the Armani team to ensure consistency, alignment, and timely delivery of content. - Media Recognition: Work from this campaign was featured in Resident Advisor & Mixmag magazine, both in digital and print, as part of a spotlight on the FW24 activation.
Timeless InvestmentsPhotographer & Visual Graphic Designer
Mar. 2022 - Oct. 2023Berlin, Germany- Shoot, art directed and delivered : OMR , Timeless Pop-Up , CRO ISLAND Freelancers Photographers & NLC management
- Conceptualising and Planning, involving conceptualising ideas, selecting appropriate settings, props and lighting to create visually appealing and high-end images.
- Product Styling, ensuring that the assets were arranged and presented in an aesthetically pleasing and sellable manner, involving consideration of composition, colours. Textures and overall visual impact.
- Selection and Onboarding, Carefully selecting freelancers based on their skills, experience, and portfolio. Properly onboard freelancers by familiarising them with the project, sharing relevant documentation, and introducing them to the team and stakeholders
- Goal Setting and Monitoring, Setting clear goals and objectives for freelancers and regularly monitoring their progress
- Performance Evaluation, Conduct periodic performance evaluations to assess freelancers' performance
- Timely Deliverable Review, Regularly review freelancers' work to ensure it meets quality standards and aligns with project requirements - Image Enhancement, using Photoshop and photoshop techniques to enhance the
overall appearance and quality of the assets, involving adjusting colours, tones and
contrast to create visually appealing Galleries and Mood Images.
- Detail Refinement , retouching any imperfections, scratches , dust or fingerprints or
any possible number series.
- Composition and Layout Adjustments, creating mood images for each asset.
- Quality control, conducting QA of seller images and my own created images, to ensure that the final deliverables meet the Timeless Guidelines.
- Upload of all visuals and text to Admin panel for Web and App .
- CRM layouts and visuals, designing Emails for “Drop Days” within the brand’s visual identity
- Designing Marketing campaign visuals , creating a variety of visual assets for the campaign including , newsletter headers , social post and story post.
7RP | 7 Rue ParadisBrand Refresh & Visual Storytelling
Jan. 2022 - Jan. 2024Berlin, GermanyObjective: Led a transformative visual project with 7RP Luxury Accessories to redefine their brand image through captivating photography, elevating their luxury offerings and resonating with discerning consumers. Role: As the creative visionary, I orchestrated the development of a series of visually stunning photographs that not only showcased 7RP's exquisite inserts but also conveyed a narrative of sophistication and allure. Creative Direction: Crafted a bold and innovative creative direction that pushed the boundaries of traditional luxury photography, captivating viewers and reinforcing 7RP's reputation as a trailblazer in the industry. Photography Development: Collaborated closely with a talented team of photographers to bring the vision to life, ensuring each photograph captured the essence of luxury and refinement synonymous with the 7RP brand. 🌐 Digital Showcase: Curated an immersive digital showcase to unveil the new photography series, leveraging social media and digital materials to generate excitement and drive engagement. Results: The project garnered widespread acclaim, revitalizing 7RP's brand image and driving increased engagement and sales for their luxury handbags inserts. Impact: Through this project, I played a pivotal role in redefining 7RP's brand identity and setting new standards of excellence and innovation in the luxury market.
SellerXProduct Photographer
Jul. 2021 - Mar. 2022Berlin, Germany• Developed and executed creative concepts for product photoshoots, ensuring the highest quality images that aligned with brand aesthetics and marketing goals
• Collaborated with the marketing team to plan and execute e-commerce campaigns, resulting in a significant increase in sales and customer engagement
• Managed the entire photoshoot process from pre-production to post-production, including casting models, location scouting, lighting, set design, and retouching
• Worked closely with the design team to ensure that all images accurately represented product features and benefits
The Planet Wellness SAPhotographer and Social Media Coordinator
Jan. 2019 - Jan. 2019Lugano, Ticino, Switzerland• Captured and edited photos for all communication, PR and social media accounts, resulting in increased engagement rates
• Designed graphics for Billboards and online use
• Managed social media accounts, including content creation and posting schedule
7RP | 7 Rue ParadisLuxury Product Photographer
Jun. 2016 - Jun. 2021France• Captured and edited high-quality product images for the luxury brand, maintaining brand standards and visual consistency across all channels
• Led the creation of a comprehensive library of styled and still-life product images for use in marketing materials and e-commerce platforms
• Directed photoshoots for summer and winter collections, ensuring adherence to brand guidelines and creative vision
• Oversaw post-production and retouching of images for use on the company website and editorial campaigns
• Collaborated with the marketing team to curate the brand's Instagram account and enhance the overall e-commerce website look, resulting in a 50.1% average engagement rate on social media
• Managed a team of junior photographers and assistants, providing guidance and feedback on image quality and style.
Self-employedPhotographer and Digital content creator
Mar. 2016 - Jul. 2018Worldwide
XCSE Experience Customer Service GmbHCustomer Service
Oct. 2014 - Jan. 2015Berlin Area, Germany
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Client Support coordinator
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Senior Project Manager
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