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Work Background
Chief Growth Officer
Youth on DemandChief Growth Officer
Jun. 2025Oslo, NorwayYouth on Demand is a company that aims to solve a growing social problem: more and more young people in Norway—and indeed worldwide—are being shut out of the labor market before they’ve even landed their first job. We want to ensure that young people gain experience by taking on small tasks such as mowing lawns, tidying gardens, washing cars, carrying groceries, and other assignments that require enthusiasm and effort but no prior experience.
Head of Sales Jobs SMB
Schibsted Nordic marketplacesHead of Sales Jobs SMB
Jan. 2023 - Feb. 2025OsloNordic leadership role with responsibility for the SMB segment in FINN Jobb (Norway) and Blocket Jobb SMB (Sweden). Led three sales managers and their teams, with a strong focus on growth, structure, and culture – and was part of the Nordic SMB leadership team in Schibsted Nordic Marketplaces. • Led a commercial turnaround, growing a new subscription product from 0 to NOK 15 million in 16 months • Secured continued growth with an additional NOK 10 million in annual revenue the following year • Team consistently exceeded budget throughout the period • Built a high-performance culture, recognized with awards such as “Salesperson of the Year” and “Collaboration of the Year” • Implemented Lean, agile methodology, and Scrum to strengthen operations and collaboration • Established clear goals and OKR processes, and played an active role in onboarding and developing both managers and sales reps • Contributed to structure and a shared platform for SMB growth across Norway and Sweden
Sales Director FINN SMB
FINN.no – mulighetenes markedSales Director FINN SMB
Apr. 2018 - Jan. 2023Oslo, NorwayOverall responsibility for the SMB initiative in FINN across the marketplaces Job, Motor, Real Estate, and Torget( Re-commerce). Led five sales managers and approximately 30 employees, including a dedicated coordinator team (led by one of my managers) until 2020. The role included both strategic and operational responsibility for growth, efficiency, and development of teams and leaders. • Led the alignment of SMB departments, building a shared culture, structure, and working methodology • Introduced Lean and Scrum to boost efficiency, customer value, and continuous learning • Real Estate SMB increased repeat purchases of add-on products by 97% through experimentation and rapid learning cycles • Contributed to over NOK 24 million in annual new revenue from 2021 onward through smart customer segmentation and data-driven sales • Delivered 27% revenue growth across verticals • Integrated a major part of the Job vertical into the SMB portfolio, establishing FINN as the largest SMB player in the Nordics • Created a holistic SMB strategy with clear direction, goal management, and local adaptation • Developed leaders and teams with a strong focus on trust, ownership, and a growth mindset
Sales Manager
FINN.no – mulighetenes markedSales Manager
Sep. 2013 - Mar. 2018Oslo Area, NorwayEstablished and led a new sales team focused on untapped market segments, while also managing the coordinator team in FINN Jobb. This period marked my entry into Lean thinking and continuous improvement. • Drove revenue growth from NOK 8.5 million to over NOK 124 million in three years (2014–2017) • Scaled the sales team from 2 to 5 reps, building structure, ownership, and a culture primed for growth • Identified new business opportunities and implemented insight-led sales strategies • Led transformation of the coordinator team – reducing customer response time from 6 weeks in 2013 to just 1 day in 2014 • Introduced Lean and continuous improvement to streamline operations and boost customer value • Built a collaborative, learning-focused culture across sales and support functions
Sales Consultant
FINN.no – mulighetenes markedSales Consultant
Mar. 2011 - Sep. 2013Responsible for selling Partner solutions to businesses looking to promote their products on FINN Torget – Norway’s largest online marketplace. The role combined hands-on B2B sales with continuous improvement of sales processes and team collaboration. • Increased hit rate from 17% to 45% and average deal size from NOK 9,200 to NOK 15,000 through targeted work on sales technique and persuasive communication • Applied a systematic approach to ROI-based selling, with customer value at the core of every sales conversation • Streamlined the sales process, significantly reducing time from first contact to signed agreement • Maintained and increased revenue even after team size was reduced from 6 to 3 sales reps over ~18 months • Collaborated closely with product and marketing to develop scalable, high-value solutions
Co-Founder
Impacto ASCo-Founder
Sep. 2009 - Mar. 2011Oslo Area, NorwayFounded and managed Impacto AS, responsible for the import and distribution of the innovative roof rack brand Whispbar in Norway, Sweden, and Denmark. Successfully positioned the company as a key player in the automotive accessories market, targeting car importers. • Secured partnerships with major players such as Bertel O. Steen, Harald A. Møller, and Toyota Norway • Achieved rapid market adoption and strong distribution across the Nordic region • Generated NOK 3.7 million in revenue within the first 8 months of operation • Built the brand and dealer network from the ground up, with a focus on quality and long-term partnerships • Established Impacto as a recognized supplier in a highly competitive B2B market
Product Manager
AS Sørensen og BalchenProduct Manager
Jan. 2007 - Sep. 2009Oslo Area, NorwayResponsible for product development and portfolio management within car audio/video products, roof racks, and automotive lighting. Worked closely with the BilXtra retail chain and external brands to develop and optimize product ranges and sales performance. • Led the development of new car audio/video products, resulting in NOK 8 million in additional sales during the first year • Held product responsibility for Thule roof racks and Osram light bulbs, driving NOK 6 million in growth and developing a new category system for BilXtra stores • Revived the internal brand Cube – launched a new product line for car audio, increasing visibility and sales • Redesigned logo and packaging in line with market trends, achieving 20% sales growth • Developed and implemented internal marketing strategies across the retail chain to boost visibility and demand
Co-Founder and CEO
Mobtopia ASCo-Founder and CEO
Oct. 2004 - Jan. 2007Oslo, NorgeLed the commercial development of a web-based platform for mobile marketing. This supported the sale of ringtones and images, competitions, polls, instant notifications, mobile payments (CPA), and more via MMS and SMS. Established a contract with Oslo Taxi for the delivery of an SMS service, where customers would receive a text message upon the car's arrival—becoming the first company in the Nordics to offer this. Founded Livecity.no, a platform for musicians where they could design their own pages and upload music, concert dates, and more. The service was acquired by Edda Media, now known as Amedia, in 2007.
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