Marcelo Birolli

Head of Growth & Partnerships @home4her

TechnologyBrand StrategyInnovation managementTeam LeadershipDigital MarketingMarket ResearchCRM PlatformsCustomer Data ManagementMarket analysisNegotiationsAccount ManagementHubspotBanking & Capital MarketsInvestment ManagementConsumer IndustryLife Science & Health CareStrategy and Product growthGrowth MarketingMedia & TelecommunicationsExpansionConsumer segmentationUser ExperienceProduct Market FitStrategic MarketingCollaboration and PartnershipsGlobal expansionGrowth HackerCRM managerCustomer Success ManagerMarketing DirectorCBDOCSOCMOHead of GrowthPartnerships ManagerBusiness Development ManagerSales ManagerMarketing Analytics ManagerInfluencer Marketing ManagerBrand Marketing ManagerSales & BizDevC-level ExecutiveBusiness OwnerMarketingStartup Founder

Entrepreneurial leader with 12+ years scaling sales and marketing operations across D2C and B2B digital platforms, SaaS and marketplaces. As a corporate leader on FMCG, led trade marketing and commercial operations at Red Bull Brazil (240MM revenue/year) and spearheaded digital transformation at Coco Legal, building the ecommerce operations from scratch, leading digital sales channel from zero to 20%+ of company revenue (+5MM incremental revenue). As a Tech Entrepreneur, founded and scaled a B2C E-Learning Platform to R$10MM+ revenue, selling online training, international retreats and workshops to over 7,000 customers across 30+ countries - all in collaboration with women creators. Designed and managed end-to-end sales engine, product pipeline, CRM architecture, content strategy and paid acquisition engine . Built a remote-functional team, a 100+ affiliates program, and a social media community from zero to 120k followers. Recently launched Home4Her, a women-focused international home exchange platform, achieving market validation in 90 days with over 300 active home listings and subscribers across 25+ countries, partnering with over 50 women creators, building from scratch a 12,000+ women community on social media and becoming one of the largest global women-to-women accommodation platforms. Proven track record scaling revenue and profit across Creator Economy businesses by fast-testing and optimizing conversion funnels. Lived as a digital nomad across 20+ countries for 6 years, deeply immersed in the STR, OTA and creators Economy ecosystem.