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Work Background
AudioVerseHead of Product Management
Jul. 2022Tennessee, United StatesPrimary driver of the Product’s vision; overseeing the development and management of the product’s roadmap based on the adopted strategies and vision.
Alignment HealthcareTechnical Product Manager
Aug. 2020 - Nov. 2022Orange, California, United States· Worked with cross-functional teams to design, build and roll-out Enterprise wide CRM platform · Coordinate product strategy, vision, and user needs, efficiently translating those into detailed requirements and high-value prototypes
· Collaborated with designers, engineers, data scientists to analyze patterns and trends and identify new opportunities for growth
· Identified product gaps and generated new ideas to improve customer experience and drive growth
· Work closely with engineering teams to deliver efficiently and rapid time to market
· Facilitate and drive cross-functional collaboration on product launches, innovation cycles, and product experiments
· Worked as subject matter expert and mentor to team members, providing training and guidance regarding product development best practices, processes, and tools
Glidewell DentalProduct Manager
Jan. 2019 - Jul. 2020Irvine, California, United States• Worked directly with CTO and VP of AI Strategies to conceptualize and bring to market Practice-Optimization AI platform to help Dentist grow their businesses.
• Responsible for Product Strategy & Roadmap for Practice-Optimization AI platform, driving implementation from inception to completion, with support of IT, Engineering, Marketing and a small dedicated Product Team (2 full stack developers, 1 data engineer and 1 Product Owner) • Currently developing value-added Practice Management components into Glidewell chairside system through integration with Dental Practices Management software
• Currently conducting a project to pilot AI second-opinion software integration with Practice Management to provide automatic charting and treatment recommendations
• Collaborate with executive, senior management, customers and partners to negotiate potential partnerships to advance product strategy
Glidewell DentalSenior Marketing Automation Manager
Jan. 2017 - Oct. 2019Irvine, California, United States• Responsible for Product Vision, Strategy and Roadmap for Customer Decision Hub Product and Next-Best-Action Initiative (Customer-Centric Marketing Automation based on AI-Driven Decisioning).
• In charge of all Marketing Automation Programs and leading resource on Pega Marketing and Customer Decision Hub initiatives to implement Next-Best-Action Marketing
• Worked closely with Campaign Managers to gradually transition legacy Marketing programs into New Campaign Framework
• Instrumental in working with key stakeholders to define and build key Marketing Automation competencies: Customer Journey Mapping, Buyer Personas Definition and Sales Funnel Key Components (Stages, Lead Scoring, Routing and Follow-up process)
• Worked directly with Product Marketing and Data team to strategize and plan for campaigns that would yield best returns on investment. Facilitates Customer Segmentation process with this cross-functional team to define Campaign Strategy for Automation (Target Products, Target Accounts, Channel selection, metrics, etc.)
• Currently implementing Next-Best-Action Marketing in the following channels: My Account, Glidewell Website (Contentful), Call Center (Pega CRM), Email (Sendgrid) and Print (Adobe Integration)
Glidewell DentalSenior Manager Marketing Operations
Jun. 2013 - Dec. 2016Irvine, California, United States• Reported directly to CMO, providing exploratory analytics and insights to support executive-level decision making as well as driving Marketing Strategy. Provided analysis through Tableau Dashboards and Excel ad-hoc reports (using SQL as data source)
• Provided ad-hoc reporting to support Marketing, Sales and Customer Service processes when no IT reports were available. • In charge of Campaign Strategy and execution for various channels (Direct Mail, Email, Website, Education)
• Main liaison between Marketing and IT, facilitating implementation of company-wide initiatives (Account Retention, Data warehouse and Tableau Implementation.). Developed, implemented and supported new marketing initiatives, also providing oversight on requirements definition, data design and all other IT related aspects (initiatives include: Coupon Management tool, Cross Selling campaigns, Sample and Mailer Follow-up Programs)
• Worked extensively with T-SQL and SSIS to create new data aggregations (inside the department and with IT) and data sets to support executive reporting and dashboard (Tableau and Excel). Automated total of 32 Production-Reports/Marketing Campaigns freeing up 20-30% of team capacity to focus on more strategic projects
Glidewell DentalIT Project Manager
Jul. 2012 - Jun. 2013Irvine, California, United States Implemented new product offerings, managing all aspects from hardware and software to workflow and training (projects: Scan & Save program, Lead PM on company-wide Call Center Tracking project, from inception thru development, training and deployment (rolled out to all 11 business units)
Glidewell DentalSenior Business Analyst
Aug. 2010 - Aug. 2012Irvine, California, United States Main liaison between IT, COO and General Manager (Implants Division) to support 2 years of 40% growth
Successfully implemented dashboards and analytics to provide visibility on Backlog and Remakes metrics to COO and Senior Management Successfully implemented Call Center Tracking system to improve case throughput from Production to Call Center, reducing case waiting time in more than 30%
Successfully implemented Case Tracking system to monitor case progression througout the production floor, resulting in a 40% backlog reduction.
KB HomeIT Project Manager
Mar. 2009 - Jan. 2010 Collaborated closely with Senior IT management to capture future projects as well as resource allocation for annual Enterprise Resource Planning Process
Successfully managed short-term projects to completion; managed all phases of project execution to ensure on-time delivery and achievement of established objectives. Developed project plans, identified resources and skills required, schedules and communication plans. - Below are some of the projects: o Construction Scheduling User Interface conversion: conversion of the entired Construction Scheduling application to a Web interface. o Cisco Call Manager upgrade: upgrade of the voice over IP software that controls the telephony services of the entire company. o SIMS Security project: implementation of Active directory security to the Sales Information Management System (SIMS). This application is used across the company to manage the sales and write contracts.
DellBusiness System Analyst
Sep. 2007 - Jan. 2009 Lead Business System Analyst in company-wide Lead Management CRM Implementation (CRM Dynamics).
Successfully Implemented Integration between Lead Management and Sales Legacy systems (AS-400)
Soltre Technology, part of RCM TechnologiesProject Coordinator
Apr. 2007 - Sep. 2007Supported Senior Project Managers, maintining project schedules, risk/issues matrix. handling communication with project stakeholders
NestléBusiness System Analyst
Jan. 2006 - Apr. 2007 Business Process Analyst on Sales and Marketing Department, acting as a Liaison between Sales Managers and Data Engineers to support business operations for Trade and Promotions Application (Siebel)
Business Process owner for Siebel-SAP interface for Trade Promotion Application
Lead BSA on Datawarehouse Upgrade for Global SAP Migration Project (Business Objects)
H&R BlockBusiness System Analyst
Aug. 2005 - Jan. 2006- Leader Business Analyst in the Post Production (Post funding) Process Reengineering Program, an enterprise wide effort to redesign the business process of various of the Post Production departments (Loan Sales Administration, Warehouse operations, Capital Market, Treasury, Record Managements) in order to better meet business objectives;
- Responsible for administering the work effort for any project phase deliverables as delegated by the project manager
- Assisted the Project Manager in developing project documentation (work breakdown structure, scope statement, project schedule, project reports);
- Assist PM in creating and distributing various project documents required by IT
- Participate in project team meetings and assist in documenting action items, user requirements, and project schedules.
- Conduct project team meetings to define, validate and review project documentation (i.e. issues matrix, flowcharts, use cases, context diagrams, and uml diagrams).
La Sierra UniversityWeb Content Manager
Jan. 2004 - Jul. 2005- Work with owners of web content areas to define web site content and structure
- Assist Web Team with design of web pages, including graphical design, navigational design and page layout
- Develop and communicate standards for web content development and also ensure that university standards are met - Work with content providers to ensure that content is accurate and up-to-date
Plusoft Consulting CompanyBusiness System Analyst
Nov. 1998 - Dec. 2003São Paulo- Responsible for managing small projects or distinct phases of large projects under direction of a project manager;
- Acted as a liaison to the IT team (BSAs, Business Analysts, database architects, Developers) and the Business Areas and the Project Manager, to coordinate projects activities, controlling project scope and tracking project schedule;
- Facilitate interviews with business users to gather requirements & document business processes;
- Documented Business and Functional Requirements, using UML (Use Cases, class diagram, activity diagram, sequence diagram), cross functional flowcharts and data flow diagrams;
- Development of As Is and To Be Process Analysis, as well as Gap analysis;
- Function as lead Business Analyst and Developer on major projects.
- Define project scope and lead assessment and requirement phase of the medium projects
NEC BrasilOperation Support Analyst
May. 1998 - Nov. 1998São Paulo Area, Brazil- Worked as operation support to the Telecommunications financial department which handled contract management with the government - Responsible for supporting all departmental system operations (backup, ongoing report generation and distribution, ad-hoc analysis)
Lopes & Gimenez LTDASystem Analyst / Developer
Aug. 1996 - Apr. 1998Ourinhos, São Paulo, Brazil- Responsible for application analysis, design, coding and testing for Inventory control and Order Entry/invoicing System and reports for sales and marketing management;
- Developing functional and technical specifications (flowchart and data flow diagram), and implementing designs in code
- Managing and maintaining release control system
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