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Work Background
Infotec, Centro de Investigación e Innovación en TICGeneral Manager
Feb. 2025Mexico, MexicoLidero la Escuela Pública de Código para Población Abierta y Jòvenes, defino e implemento formaciones educativas en Python, desarrollo de software, inteligencia artificial generativa, LLMs, machine learning y soluciones low-code/no-code. Impulso la capacitación de+15000 estudiantes, consolidando un modelo de formación tecnológica escalable con impacto nacional. Coordino y fortalezco alianzas estratégicas con Oracle, Microsoft, Meta e IBM, orquestando cursos innovadores como Copilot GitHub, LLAMA e IA aplicada a la industria y la vida cotidiana. Transformo la oferta educativa en un referente de innovación tecnológica y adopción digital, vinculando la formación con la demanda de talento de la industria.
Ejecuto una estrategia de dirección comercial educativa a nivel nacional, garantizando sostenibilidad, escalabilidad y posicionamiento estratégico de la iniciativa.
Kumon North America, Inc.Mexico, Central america and Caribbean Expansion Manager
Mar. 2022 - Dec. 2024MexicoAs a Franchise Expansion Manager, I have successfully led franchise development, market penetration, and multi-unit operations across Mexico, Central America, and the Caribbean. With expertise in business intelligence, site selection, and strategic negotiations, I have developed and executed expansion plans that have driven sustainable growth and revenue optimization in emerging markets. In my role at Kumon North America, I spearheaded the expansion strategy for Mexico, Costa Rica, Guatemala, and Panama, securing high-impact locations, negotiating lease agreements, and optimizing territory management. I have been responsible for overseeing the opening of 50+ franchise locations annually, implementing data-driven methodologies to improve site selection accuracy and maximize unit-level profitability. I specialize in market analysis, feasibility studies, and financial forecasting, ensuring that all expansion decisions are backed by solid data and aligned with long-term business goals. My ability to leverage commercial negotiations and stakeholder engagement has played a crucial role in securing prime real estate locations and optimizing occupancy costs for franchisees. Beyond franchise growth, I have led cross-functional teams, collaborating with architecture, finance, operations, and legal teams to streamline the franchise development process. I have also played a key role in developing and refining multi-unit expansion models, ensuring scalability and adaptability in diverse business environments.
Expanded the brand’s footprint in Central America, successfully launching and scaling operations in Costa Rica, Guatemala, and Panama.
Opened over double-digit franchise locations annually
Optimized territory penetration through advanced market mapping and data-driven decision-making.
Led site selection and real estate negotiations, securing cost-efficient locations and improving long-term financial viability.
Kumon NorthamericaConsulting Branch Manager West Region
Jan. 2020 - Mar. 2022GuadalajaraAs a Franchise Consulting Manager, I have led franchise operations, strategic consulting, and business development for over 100 franchise locations, serving more than 13,000 users across key regions in Mexico. My expertise spans franchise growth strategies, multi-unit operations, business intelligence, and financial forecasting, ensuring sustainable expansion and profitability for each unit. In my role at Kumon North America, I successfully managed a team of franchise consultants covering strategic territories, including Estado de México, Morelos, Sinaloa, Guadalajara, Aguascalientes, and San Luis Potosí. I was responsible for optimizing franchise performance, mentoring business owners, and aligning corporate objectives with local market needs. By implementing data-driven decision-making and operational best practices, I ensured each franchise location operated at maximum efficiency. I played a pivotal role in post-pandemic recovery, leading my region to achieve the highest revenue rebound among all territories, surpassing performance benchmarks from the U.S. and Canada. Additionally, I spearheaded the highest number of franchise openings post-pandemic, reinforcing the brand’s market presence and setting a new standard for growth in the region. My core expertise includes business strategy, franchisee coaching, financial planning, and multi-territory expansion. I have successfully developed and executed territory penetration strategies, P&L management frameworks, and operational optimization initiatives that have driven revenue growth and enhanced franchisee success.
Kumon NorthamericaFranchise Consultant
Jul. 2016 - Jan. 2020GuadalajaraAs a franchise consultant, I provided strategic support and operational guidance to franchise owners, ensuring business growth, financial optimization, and operational efficiency. With a strong foundation in growth hacking, market analysis, and franchise development, I worked closely with business owners to enhance performance, implement best practices, and drive long-term sustainability. At Kumon North America, I managed a portfolio of 45+ franchise locations, offering tailored consulting solutions that improved overall efficiency and customer satisfaction. I specialized in business coaching, financial planning, market penetration, and franchisee training, helping franchisees streamline operations, increase profitability, and adapt to evolving market demands. I conducted site evaluations, occupancy cost analysis, and performance reviews, enabling franchisees to make informed decisions that aligned with corporate objectives. Additionally, I led customer retention initiatives, resulting in a 17% improvement in franchise retention rates. My ability to analyze business trends, optimize unit-level economics, and implement strategic growth initiatives allowed me to contribute significantly to regional business success.
Centro de Estudios Superiores para la ReformaAcademic Dean
Feb. 2010 - Jan. 2016Morelos MéxicoAs an Academic Director, I led the strategic planning, curriculum development, and faculty management of a higher education institution, ensuring academic excellence, regulatory compliance, and student success. With expertise in higher education management, instructional design, and faculty development, I implemented innovative learning methodologies and institutional policies that enhanced the academic experience and institutional growth. At Centro de Estudios Superiores, I oversaw curriculum design, accreditation processes, and academic operations, ensuring that programs met national and international educational standards. I played a key role in developing faculty training programs, student engagement initiatives, and institutional policies, aligning academic offerings with labor market demands. My leadership was instrumental in increasing student retention rates, optimizing academic performance, and enhancing institutional reputation.
I specialized in strategic academic planning, research development, and educational program evaluation, fostering an environment that encouraged continuous learning, professional growth, and academic innovation. Additionally, I worked closely with educational authorities, accreditation agencies, and institutional stakeholders, ensuring compliance with educational regulations and the successful implementation of institutional objectives.
Led academic operations, curriculum development, and faculty training, enhancing institutional performance and student outcomes.
Implemented innovative learning methodologies, optimizing student engagement and instructional effectiveness.
Managed accreditation processes and compliance with educational regulations, ensuring the institution met national and international standards.
Developed faculty development programs, equipping educators with modern teaching strategies and research methodologies.
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