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Work Background
Casa Batlló, Gaudí BarcelonaChief Product Officer
Jul. 2023Chief Product OfficerChief Product Officer responsible for the strategy and development of digital platforms powering one of the world's most visited cultural institutions. • Define and execute product strategy across mobile applications, backend platforms, CMS infrastructure and analytics systems
• Lead cross-functional teams including product managers, designers, engineers and data specialists
• Introduced AI-driven personalisation and behavioural segmentation models improving visitor engagement and content relevance
• Built scalable digital platforms supporting millions of annual visitors and high-traffic digital interactions
• Established product governance frameworks, roadmaps and prioritisation models aligning technology with strategic business goals
• Partner with engineering leadership to improve platform reliability, performance monitoring and system scalability
wAIse UpCo-Founder
Feb. 2023 - Dec. 2024Barcelona, Catalonia, SpainCo-founded an AI-native platform focused on intelligent document processing and knowledge retrieval. • Designed AI-powered product leveraging NLP, embeddings and semantic search architectures
• Built document ingestion and processing pipelines supporting large-scale data analysis
• Defined model evaluation frameworks including precision, recall, latency and cost-per-inference
• Led product strategy, roadmap definition and platform architecture decisions
• Balanced infrastructure cost, model performance and scalability constraints
WIRISChief Product Officer
Jul. 2021 - Jul. 2023BarcelonaExecutive product leader responsible for the global SaaS product portfolio and product organization. • Built and scaled a product organisation of 20+ professionals across product management, design and growth teams supporting a global SaaS platform used by millions of students worldwide
• Defined company-wide product vision, strategy and roadmap governance
• Led platform evolution toward API-first architecture and distributed systems
• Established product operating frameworks including OKRs, product analytics and cross-functional delivery processes
• Managed product portfolio lifecycle including platform consolidation, extensibility strategy and product deprecation
• Partnered with engineering leadership on scalability, reliability and performance optimisation of the SaaS platform
ENTRENProduct Director
Nov. 2019 - Jul. 2021Barcelona Area, SpainProduct Director responsible for defining product strategy and leading the development of digital platforms and SaaS solutions for enterprise clients. • Defined product vision and long-term platform strategy aligned with market opportunities and business objectives
• Led cross-functional product development teams including engineering, design, sales and customer success
• Built and maintained product roadmaps translating strategic objectives into deliverable product initiatives
• Oversaw full product lifecycle from discovery and product definition to launch, growth and portfolio evolution
• Conducted continuous market and user research to identify emerging opportunities and inform product direction
• Managed product performance metrics, revenue objectives and budget allocation to ensure sustainable product growth
• Collaborated with executive stakeholders to align product investments with company strategy and commercial priorities
• Built and mentored product teams, establishing best practices for product discovery, prioritisation and delivery
• Promoted a culture of continuous improvement and experimentation across product teams
• Delivered scalable digital platforms and SaaS solutions for enterprise clients across multiple industries
Chef LeadCo-Founder
Nov. 2019 - Dec. 2020BarcelonaCo-founded an early-stage digital venture focused on building scalable technology products and exploring new business models in the food and hospitality ecosystem. • Defined company vision, product strategy and go-to-market approach from concept to early product development
• Led product discovery, identifying market opportunities and validating business hypotheses through rapid experimentation
• Designed the product roadmap and coordinated cross-functional development efforts across design, engineering and business functions
• Established operational and financial frameworks including budget planning, KPI tracking and performance monitoring
• Built strategic partnerships and investor relationships supporting early-stage growth and capital access
• Managed company operations and team alignment, ensuring execution across product, business and operational priorities
• Led the design of the platform architecture and digital product experience supporting the venture’s core service offering
EFCountry Product Manager
Sep. 2017 - Nov. 2019Barcelona Area, SpainCountry Product Manager responsible for product strategy, growth performance and market execution for EF’s digital education platforms in Spain. • Led product strategy and roadmap execution for the Spanish market, aligning local initiatives with EF’s global product and digital strategy
• Managed and developed a cross-functional team of 15–20 professionals across product, marketing and commercial operations
• Defined performance frameworks and KPIs to drive revenue growth, marketing ROI and operational efficiency
• Collaborated closely with global headquarters to ensure alignment across product strategy, sales planning and digital initiatives
• Oversaw pricing strategy, budget planning and quarterly performance forecasting for the local market
• Led customer insight initiatives and market analysis to refine product positioning and improve acquisition and conversion performance
• Worked with global product teams to localise digital learning platforms and optimise customer acquisition and onboarding flows
Nurun SpainUser Experience Consultant
May. 2017 - Jun. 2017Madrid Area, SpainUX consultant supporting the redesign of digital customer journeys for WiZink Bank’s public web platform during its expansion into the Portuguese market. • Analysed existing user journeys and platform usability to identify improvements in navigation, information architecture and digital onboarding flows
• Designed UX architecture including sitemaps, user flows and interaction models to support the localisation of the platform for a new market
• Developed wireframes and interactive prototypes to validate user experience improvements with stakeholders and product teams
• Collaborated with multidisciplinary teams across design, product and development to ensure alignment between UX decisions and technical implementation.
• Contributed to improving the usability and scalability of a high-traffic financial services platform
MasMagDirector and Editor
Apr. 2013 - Aug. 2017Founder and director of MASMAG, an award-winning interactive digital magazine designed as a native tablet publishing product. • Led the creation and development of a mobile-first digital publishing platform distributed through Apple App Store and Google Play
• Defined editorial vision, product experience and content strategy for a bi-monthly interactive publication
• Designed the product structure, user experience and interactive storytelling formats for tablet-native media consumption
• Managed content production, digital distribution and audience growth across mobile platforms
• MASMAG became one of the earliest native tablet magazines in the Spanish-speaking market and reached top download rankings in the Spanish Apple App Store.
• Experimented with interactive media formats combining design, storytelling and mobile technology to deliver immersive digital experiences
ENTRENCEO & Co-Founder
Sep. 2012 - Sep. 2017Madrid Area, SpainCo-founded and led a digital product studio focused on building technology platforms and digital products for international organisations and enterprise clients. • Defined company vision, business model and growth strategy, scaling the venture from early-stage startup to a multi-client digital product studio
• Led the design and development of digital platforms, SaaS products and large-scale digital experiences for global brands
• Directed product strategy, UX, platform architecture and delivery across multiple client projects
• Built and managed multidisciplinary teams across product, design and engineering
• Established product development processes including discovery, roadmap planning and KPI-driven product performance management
• Delivered digital platforms and product solutions for international clients including Hult Business School, Movistar, Audi, Renault and EasyJet
• Delivered scalable digital platforms supporting high-traffic environments and complex user journeys
ENTRENCEO/CPO & Co-Founder
Sep. 2012 - Sep. 2017Madrid Area, SpainAs a CEO I managed the overall company's growth strategy: vision, business model, marketing, go-to-market and sales strategy in a lean business model. As a Chief Product Officer, I also coordinated all digital strategy, functionalities, UX, UI, development, KPI's, and growth strategies for our client's products. Some of the companies that worked with us: Hult Business School, Movistar, Audi, Renault, and Easy jet.
EmptySenior Product Manager
Apr. 2010 - Sep. 2012Madrid Area, SpainSenior Product Manager responsible for the development and delivery of large-scale interactive digital platforms for international museums and cultural institutions. • Led product discovery and requirements definition in collaboration with international clients and multidisciplinary teams
• Managed product backlogs, roadmap planning and delivery processes across complex digital installation projects
• Coordinated cross-functional teams across product design, engineering and content production
• Oversaw product design, QA processes and final delivery of interactive digital experiences
• Delivered technology-driven projects for global institutions including World Expo Shanghai 2010, Moscow Jewish Museum, National Museum of Qatar, Balenciaga Museum and Madrid’s Museum of Romanticism
• Delivered interactive systems combining hardware, software and digital content to support immersive visitor experiences
ContractorProduct Manager and Digital Strategist
Jan. 2006 - Apr. 2010WorldwideIndependent product manager and digital strategist working with international media, telecom and financial organisations to design and deliver digital platforms and interactive products. • Led product definition, digital strategy and platform design initiatives across web, mobile and interactive media products
• Worked with cross-functional teams to translate business requirements into product roadmaps, functional specifications and digital experiences
• Contributed to the development of large-scale digital platforms for global organisations including BBC, Arte France, History Channel, RAI, TVE and Caracol TV
• Delivered digital strategy and product development initiatives for major enterprises including BBVA, Santander, Vodafone, Audi and Renault
• Coordinated multidisciplinary teams across design, engineering and content production in international environments.
• Built early experience designing scalable digital products across media, finance and telecom industries
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