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Work Background
Gerente Comercial
ProsegurGerente Comercial
May. 2024Buenos Aires
Sales and Marketing LATAM Director
AVENU LearningSales and Marketing LATAM Director
Oct. 2022 - May. 2024Buenos Aires y alrededoresMarketing and sales strategy to grow the business in LATAM. Focus on marketing funnel to maximize leads, conversion rate, sales.
Marketing LATAM Director
AVENU LearningMarketing LATAM Director
Oct. 2022 - May. 2024Buenos Aires y alrededoresMarketing and sales strategy to grow the business in LATAM. Focus on marketing funnel to maximize leads, conversion rate, sales.
Sales Director (Sales and Operations)
DIRECTV Latin AmericaSales Director (Sales and Operations)
Mar. 2019 - Sep. 2022Buenos Aires, Provincia de Buenos Aires, ArgentinaTeam: 300 colleagues ● Development of overall sales strategy. ● Go to Market, trade spending. ● Define pricing and promotion strategy. ● Visibility Programs, in-store execution. merchandising. ● Incentive programs, training ● Develop Sports Marketing, sponsorships, BTL events, alliances. ● Team player with internal and external stakeholders (Finance, BI, Legal, agencies, etc). ● Lead GPTW (employer value proposition).
Sales Director
DIRECTV Latin AmericaSales Director
Mar. 2017 - Sep. 2022Буэнос-АйресTeam: 300 colleagues ● Development of overall sales strategy. ● Go to Market, trade spending. ● Define pricing and promotion strategy. ● Visibility Programs, in-store execution. merchandising. ● Incentive programs, training ● Develop Sports Marketing, sponsorships, BTL events, alliances. ● Team player with internal and external stakeholders (Finance, BI, Legal, agencies, etc). ● Lead GPTW (employer value proposition).
Sr. Marketing & Trade Marketing Manager LATAM
DIRECTV Latin AmericaSr. Marketing & Trade Marketing Manager LATAM
Apr. 2014 - Feb. 2019Gran Buenos Aires, ArgentinaTeam: 45 colleagues ● Manage consistency in all matters related to our communication in the region (Int/Ext). ● Business planning, marketing plan, portfolio management, market trends analysis, new product launches, business performance tracking. ● Trade Marketing: Trade Spending and Price List planning. Define Go to Market strategy. ● Visibility Programs: in-store concepts executions. Category management, assortment, merchandising, pricing. ● Support Sales teams: incentive programs, training. ● ATL/BTL: manage creative agency across S Cone ensuring Global/Reg alignment. ● Rebranding: developed new positioning and visual properties. Production: delivering complete 360 campaigns (Digital, TV spots, Outdoor, Radio). Media/Digital Planning: Budget management and KPIs. Annual spent USD20MM.
Marketing Director LATAM
DIRECTV Latin AmericaMarketing Director LATAM
Apr. 2014 - Feb. 2017Буэнос-Айрес
Marketing and Trade Manager LATAM
EnergizerMarketing and Trade Manager LATAM
Apr. 2008 - Mar. 2014BsAs- Personal Care: Schick (Blades), Hawaiian Tropic, Banana Boat (Sun Care), Paytex (Fem Care, Infant Care). - Household Products: Batteries and Lights (Energizer, Eveready) - Defining overall the Marketing Strategy: brand positioning, advertising, insights, promotions. - Marketing and Trade Marketing investment - Price List planning. - Go to Market strategy definition. - Visibility Programs: in-store concepts and executions. Category management, defining assortment, merchandising, pricing. - Incentive programs, training. - Team: 11 colleagues. Managed teams remotely.
Brand Manager
Kraft FoodsBrand Manager
Sep. 2004 - Mar. 2008Definición de las estrategias para la marca Club Social (plataforma Regional). Estrategia de comunicación y medios. Desarrollo de Promociones. Control del presupuesto. Investigación de Mercado. Desarrollo nuevos productos (lanzamiento CS Chips). Posicionamiento de Precios. Desarrollo Arquitectura de Marca. 1 personas a cargo
Jefe de Producto
NestleJefe de Producto
Jun. 2000 - Jun. 2004Campañas de Comunicación. Planes de Medios. Promociones BTL. Desarrollo de nuevos productos. Investigación de Mercado (Nielsen/Ad Hoc). Posicionamiento de Precios.
Analists de Ventas
Ford Motor CompanyAnalists de Ventas
Jul. 1997 - Jun. 2000Seguimiento y control de las ventas. Elaboración de reportes de ventas. Atención a concesionarios de Capital Federal.
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