AutodeskTerritory Marketing Manager, Media & Entertainment Autodesk
Feb. 2006 - Feb. 2008Sector: Film, television, broadcasting, games, advertising, digital publishing, automotive design, product design, visualisation, digital content creation and education including schools, colleges and universities A team of 3 looking after 14 products covering the film, television, games, broadcasting & design visualisation industries across EMEA • Controlled the expenditure of marketing budget.
• Delivered marketing campaigns to 40 channel partners • Assist the channel with organising local events, marketing plans and creating valuable marketing deliverables. • Developed the marketing strategy to tie in with the business goals and objectives.
• Worked with division to ensure all field marketing requirements were met
• Organised product launches and major events (post tradeshow road shows).
• Managing complex programmes under strict time lines.
• Controlling of resources, and expenditure.
• Building relationships with suppliers to execute the plan effectively.
• Organised local events to promote Autodesk software products across EMEA.
• EMEA representative when organising Autodesk’s presence at international tradeshows.
• Managed “it’s all about the customer” events: Exclusive VIP events, user Groups & training events with attendance of up to 100 people
• Managed and organised the largest Autodesk event with over 900 people in attendance
• Responsible for setting PR objectives and strategy and executed by retained PR agency
• Building relationships with key trade press for the games, film, TV and design visualisation industries
• Hosting pre-launch events with editors under NDA
• Advertised in 10 publications, 20+ placements print & online, EMEA wide.
• Organised sponsorship of key publications such as Architects & Design Visualisation Supplement, Automotive Supplement
• Developed and maintained relationship with BAFTA, the VES, UK Screen, TIGA, IGDA