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Work Background
GasneriaSenior Director of Marketing
Apr. 2023Dunedin, Florida, United States · Hybrid
QOMPLX, Inc.Director, Integrated Marketing
Jul. 2022 - Jan. 2023United States
JoyRxMarketing Director
Dec. 2008 - Aug. 2011Portland, Oregon Metropolitan Area · On-siteManaged all facets of marketing for a national nonprofit that brings JOY to children with life-threatening illnesses and their families. Director Marketing ''08 -'09; Ambassador Board '08 - '11
Bi-Coastal EnterprisesPresident
Oct. 2005 - Feb. 2017Portland, Oregon Metropolitan AreaCreated, launched, and oversaw daily operations for a wine bar and bistro in two locations, including private party spaces, and a high-end retail wine store. Also launched and ran a high end French inspired restaurant. Executed all aspects of the enterprise from marketing, communications, public relations, HR, advertising, to finance. Produced multi-media marketing campaigns including a website, blog, and a social media presence resulting in 8K+ followers on Facebook, and 7K+ followers on Twitter, and acknowledgment in local and national publications.
● Devised multiple projects to increase annual sales to $1.4M.
● Organized and facilitated 250+ onsite and 20+ offsite events annually.
● Revitalized menu, from wine bar selections to a full-service restaurant, increasing food sales by 50% and average guest checks by 35%.
L Palmer ConsultingOwner
Jan. 2005 - Mar. 2024United StatesInteract with multiple clients to manage marketing programs and initiatives on national and local levels to increase awareness, consideration, interest, and sales. Design national publications utilizing Adobe Illustrator and Adobe InDesign. Developed annual reports to track traffic based on marketing strategies and business plans. Clients include authors, restaurants, breweries, wineries, artists, whiskey bars, spas, boutiques, and non-profit organizations.
Intel CorporationSenior Marketing Positions
May. 1999 - Jun. 2008Portland, Oregon Metropolitan AreaProgressive Marketing Experience During 9-Year Tenure
Consumer Campaign Strategy Manager (‘06 – ‘08)
• Managed global campaign strategy and marketing planning for consumer products.
• Gave guidance and direction to geographical marketing teams on campaign spends and allocations totaling ~$400M in annual marketing spend
• Created Product messaging including end user copy and benchmark data to support messaging
• Liaison between global sales & marketing and the Desktop/Mobile business units Manager, Global Sponsorships (‘05 – ‘06)
• Conceptualized and built new Global Sponsorship function and team from ground up that allowed Intel to spend more efficiently on sponsorships
• Created and co-presented Intel’s Global Sponsorship strategy and plan to Intel CEO
• Hand selected and negotiated Intel’s first major Global Sponsorship: Formula 1 and integrated sponsorship into all major communications program. Manager, Corporate Event Marketing Tradeshows & Sponsorships (’02 -‘05)
• Managed group of 10-30 people and global corporate events. • Managed $30M Event Marketing & Sponsorship Programs spend resulting in an average of 300M+ impressions and 400K+ trials per year
• Managed global event strategy and consulted Geographical event marketing • Conceptualized and launched the Intel Event Express program that saved $500K annually and significant human resources Manager, Consumer Marketing Communications (‘99-‘02)
• Managed group of ~12 Marketing Communications Managers that created Worldwide Consumer Marketing Communications for microprocessors and Intel Branded products • Managed over $4M in projects annually, focusing on increasing efficiency and cost-savings
• Developed WW infrastructure and manage consumer assets for use in emerging and established markets
• Conceptualized and created Consumer Marketing Asset Toolkit database that resulted in increased campaign integration and significant cost-savings
The Gillette CompanySr. Manager, Retail Communications
Sep. 1994 - May. 1999Boston, Massachusetts, United StatesCommunications Manager
• Managed staff of 5+, product launches, national and quarterly sales meetings, national communications, technology implementation, training, and sales incentive programs for 300+ person Retail Division
• Provided communication materials to the organization to ensure successful product launches and quarterly programs/promotions for Gillette, Oral-B, and Braun • Managed all retail elements for "stealth" Gillette MACH3 razor launch – largest product launch in Gillette history
• Manage annual meeting budget of >$2M
• Managed implementation and training of $7M in-store data collection system and launched to 300 sales reps in a record 5 months resulting in increased productivity and greater data integrity • Created all sales materials to support 10+ annual product launches and all national account presentations
• Produced National sales meetings averaging 300-1500 attendees
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