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Work Background
CrimtanCommercial Director
Feb. 2023 - Feb. 2026Gijón, Principality of Asturias, SpainCrimtan is an all-in-one technology stack. Proprietary, Future-Proofed Technology Our advanced tech effortlessly combines all the core components you need—from creative to compliance to optimisation—to deliver the most effective, efficient programmatic advertising. Crimtan Solutions: Technology that delivers outcomes Our advertising success is driven by the advanced technology at the core of our marketing operations. We have developed a privacy-first suite of integrated tools that delivers seamless customer experiences across all of programmatic through a single solution. Smarter Audience Targeting Smarter Formats Smarter Dynamic Targeting Smarter Connected Advertising delivers the most effective, efficient programmatic advertising.
DACGeneral Manager Iberia
Nov. 2018 - Oct. 2022Madrid Area, Spain
UPSOCLSales Marketing Manager
Nov. 2017 - Mar. 2018Madrid Area, SpainUpsocl es un grupo generador, productor y distribuidor de contenidos de entretenimiento para RRSS con un reach de más de 35 millones de usuarios únicos mensuales en España. Los principales verticales, alojados en Facebook, son: SABORES (cocina-video recetas), LULU (belleza-video consejos), MUVI (cine-trailers), SIMPLE (DIY)...
utopicusDirectora de Marketing y Desarrollo de Negocio
Oct. 2015 - Nov. 2018Madrid Area, SpainComo directora de desarrollo de negocio, lidero la identificación, captación y negociación con nuevos clientes y proyectos. Trabajo en la ideación, producción y gestión de proyectos de emprendiemiento, intraemprendimiento, innovación, cambio de cultura empresarial y también proyectos culturales y de transformación creativa. También superviso la implementación como project manager y monitorizo los resultados, para optimizar y aprender. Organizo Zinc Shower, el mayor evento (Meeting Show) para start ups e inversores de las ICC y la economía colaborativa. Desarrollo acciones de patrocinio para marcas dentro de nuestros espacios y eventos. utopic_US somos el referente en España en coworking y proyectos que aúnan innovación, colaboración, creatividad y emprendimiento. Somos una lanzadera de iniciativas innovadoras y transformadoras; acogemos proyectos que perduran en el tiempo y aportan valor social, cultural o medioambiental y ayudamos a las marcas a conectar con clientes. Nos mueve el convencimiento del valor de la creatividad como motor de transformación económica y social, la necesidad de experimentar con nuevas formas de hacer y pensar y, sobre todo, un espíritu de optimismo, de poder contribuir al cambio a través de la colaboración y la participación.
Universidad Carlos III de MadridProfesora Master Gestión Cultural
Sep. 2015 - Sep. 2020Madrid y alrededores, España
Cultura InquietaDirectora de Marketing y Desarrollo de Negocio
Jan. 2013 - Sep. 2015Madrid Area, SpainSuperados los 800.000 fans en Facebook, las 100.000 visitas diarias a la web, Cultura Inquieta se ha convertido en la plataforma de arte, cultura y música más importante de Europa. Como directora de marketing coordino todos los proyectos online y offline de la compañía. Gestiono y dirijo el soporte Cultura Inquieta como receptor de campañas de publicidad integrada, display, branded content y acciones especiales. Marketing y comunicación, compra de medios on y off de festivales, conciertos, exposiciones, congresos, todo tipo de actividades culturales propias o creadas ad hoc para terceros. Agencia creativa y de comunicación para entidades culturales, bandas, empresa privada y administración pública. Marketing | Publicidad | Música | CRM | Compra de Medios | Usabilidad | Negociación | Marcas | Redes Sociales | Contenidos | Soporte | Copywriting | Creatividad | Creatividad Publicitaria
KedinRESPONSABLE DE MARKETING Y ESTRATEGIA
Jul. 2012 - Jan. 2013MadridGestión de marketing online | Lanzamiento de marcas | Estrategia de comunicación | Creación concepto publicitario | Presentación de campañas | Contratación de campañas | Redacción y recepción de briefings | Diseño de campañas | Redacción de copys | Desarrollo de campaña |Planificación de medios | Negociación/compra de Medios | Coordinación de campañas |Seguimiento campañas | Análisis evolución de campañas | Análisis de resultados | Presentación de informes |Control y Supervisión de presupuestos Además... - Contacto con el cliente y presentación de propuestas - Mantenimiento de la cuenta (CRM) - Creación y seguimiento de acciones. Coordinación de equipos - Consultoría sobre usabilidad, optimización y desarrollo de las campañas online
MusikazeMUSIKAZE. MARKETING DIRECTOR and BUSINESS MANAGER
Aug. 2010 - Jul. 2012Propose, plan and execute website's business development initiatives. Compile sectorial information and/or market analysis, identifying fitting targets to expand and compete in this market business. Plan, execute and supervise promotional activities and product campaigns (launch and maintenance). Evaluate the brand presence in sponsorships and events, also manage them. Develop marketing actions focus in attraction users and generate sales opportunities. Guerrilla Marketing Identify and build partnership relations suitable to act as prescriptors or commercial partners. Compile information and select events and appearances to generate leads. Bench marketing. Data traffic analysis and positioning in search engines. Data base development and management. Social media awareness.
SulakeACCOUNT MANAGER AT HABBO.ES
Sep. 2006 - Feb. 2010Madrid Area, SpainCampaign Creation, Execution and Management: Planning, creation & execution of the virtual community campaigns (advertising, viral, promotions, CRM), drive delivery of campaigns with local agency and regional/global marketing team, analyse and report campaign performance and ROI, coordinate with other Habbo areas and optimize local campaigns for continually enhanced performance. Responsible of house ads web strategy. Product & Business Depth: Possess strong understanding for Portal products and businesses to be able to create effective marketing campaigns that enhance Habbo position in the marketplace. Collaboration & Partnership: Provide strong accountability to other Habbo areas in creation and execution of campaigns.
SulakeSALES MANAGER AT HABBO.ES
Sep. 2006 - Feb. 2010Madrid Area, SpainCampaign Creation, Execution and Management: Planning, creation & execution of the virtual community campaigns (advertising, viral, promotions, CRM), drive delivery of campaigns with local agency and regional/global marketing team, analyse and report campaign performance and ROI, coordinate with other Habbo areas and optimize local campaigns for continually enhanced performance. Responsible of house ads web strategy. Product & Business Depth: Possess strong understanding for Portal products and businesses to be able to create effective marketing campaigns that enhance Habbo position in the marketplace. Collaboration & Partnership: Provide strong accountability to other Habbo areas in creation and execution of campaigns.
Mediaedge:ciaMARKETING and COMMUNICATION DEPARTMENT
Jul. 2005 - Sep. 2006Internal Communication: Implementation of the internal communication strategy: memos, mailings, translation and edition of international bulletins and reports, creation and maintenance of the group company’s web sites and the Intranet. Edition and design of the group’s internal magazine. External Communication: Implementation of the external communication strategy: press releases breed memos, speeches, prologues, news and articles for the website, economic newspapers, general press and the advertising press sector, creation of news, articles and reports for international press and company publications. Relationship with the press. Marketing: Implementation of the marketing strategy: Direct Marketing: mailings, data bases update, merchandising; Research: market research, bench marking; Advertising: Ad’s design and copy, and tracking. Collaboration with the business development department: new business actions, company presentations, pitches preparation; Public Relations: events planning and organization: conferences, congress, presentations, preparation of cases to be presented to national and international awards (EFI, SOL, CANNES...).
Avizor Eye Care SolutionsMARKETING ASSISTANT
Apr. 2005 - Jul. 2005Promotions management, plan and attendance to international exhibitions, market and competence research, merchandising, training and support for the commercial department, etc...
Madrid City CouncilCOMMUNICATION DEPARTMENT
Jul. 2004 - Apr. 2005Information management, event planning, cultural agenda management, press releases, speeches...
StarbucksBARISTA AND SUPERVISOR
Sep. 2000 - Jul. 2004I worked at Starbucks while I was studying a masters degree in London.
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