Musikaze
Company Employees
Arantxa Alviz
Directora
Verified
Senior Marketing Strategist & Copywriter | Brand Strategy, Consumer Insights, Social Listening | Sales Enablement & Growth Senior marketing strategist and copywriter with 15+ years of experience helping brands connect with their audiences and grow their business. I have worked with leading brands such as Decathlon, IKEA, Naturgy, Llaollao, Milar, Tien 21, Unicaja, Casa Tarradellas, Everis, Frigo, Nestlé, Mahou, Apperol, Red Bull, Burger King, Fox or Luckia, developing brand positioning, communication strategies and insight-driven campaigns. My background combines marketing strategy, consumer insights and a strong commercial mindset, helping companies translate audience understanding into clear messaging, stronger brand narratives and campaigns that support real business growth. I also collaborate closely with marketing and sales teams in areas such as Sales Enablement, Go-to-Market strategy and Lead Generation, ensuring that brand communication supports commercial results. Experienced in brand strategy, copywriting, social listening, digital marketing and cross-functional collaboration. Currently open to freelance collaborations, consulting projects and strategic marketing opportunities.More...