D.P Online GroupHead of Content
Jan. 2018 - Dec. 2020IsraelThe company launched a platform for an online prescription service - https://www.doktorabc.com/. I helped build the initial long-term content plan based on SEO, and managed external writers and translators to establish a blog and medical knowledge base. Parallel to that, I created paid advertising campaigns to boost sales in the top categories, set up email nurturing flows, and optimized the funnel.