Taylor Jones - Digital Transformation Consultant,

TK Strategy LLCDigital Strategy Leader

Jan. 2026Los Angeles, California, United States

Hoag Health SystemPrincipal, Hoag On-Demand Care

Jan. 2025Newport Beach, California, United StatesLeading the development of Hoag's innovative on-demand care platform, designed to transform how patients access urgent medical care while maintaining Hoag's commitment to exceptional quality. As the business leader for this strategic initiative, I direct a cross-functional team of product managers, designers, and engineers creating a virtual care solution that addresses critical market pressures and patient needs. My focus is on business strategy development, emphasizing fragmentation in the healthcare system and access to care, leveraging AI-driven technology and data science, and maintaining a strong understanding of healthcare market conditions. The Hoag On-Demand platform sits at the intersection of technological innovation and Hoag's patient-centered approach, creating a seamless digital experience to expand access to care when patients need it most. By integrating virtual care into our comprehensive healthcare ecosystem, we're meeting modern consumer expectations for convenience and accessibility, while helping patients navigate other care needs within Hoag to support their entire healthcare journey.

Hoag Health SystemPrincipal, Digital Strategy & Operations

Oct. 2023 - Aug. 2025Newport Beach, California, United StatesServed as business lead for multiple start-up digital entities within a large enterprise healthcare system, owning strategy, P&L, product roadmap, and operational execution for a portfolio of consumer-facing web and mobile platforms. Identified market gaps and led the development and launch of scalable digital platforms, including a membership-based longevity program and a 24/7 on-demand care solution. Directed cross-functional teams across Product, Engineering, Marketing, Business Operations, and Clinical staff to deliver revenue-generating digital ecosystems aligned to evolving consumer expectations. Redesigned business and clinical workflows to accelerate product development, increase throughput, and improve customer experience. Led complex enterprise systems integrations, including Epic EHR connectivity for scheduling, verification, messaging, lab results, and prescription management. Developed AI-enabled workflow solutions to optimize clinical documentation and operational efficiency. Built scalable content governance and growth strategies to drive digital adoption, brand expansion, and measurable revenue growth. Focus Areas: Digital Ecosystem Strategy | Platform & App Development | AI-Enabled Operations | Product & P&L Ownership | Enterprise Integration | Growth & Monetization Strategy | Cross-Functional Leadership

AccentureDigital Strategy & Operations Consultant

Oct. 2021 - Oct. 2023Los Angeles, California, United StatesLed enterprise digital transformation and growth strategy engagements across healthcare, technology, retail, and CPG sectors. Advised executive stakeholders on business model redesign, digital operating models, and scalable platform ecosystems to drive measurable revenue growth and operational efficiency. Designed governance frameworks, optimized workflows, and supported cloud-enabled transformations to modernize legacy systems and enable digital expansion. Managed cross-functional delivery teams and executive client relationships in high-visibility environments. Drove strategic client acquisition and expansion initiatives resulting in $25MM in net-new revenue. Developed value assessments, ROI models, and market intelligence strategies to inform executive decision-making and long-term growth planning. Focus Areas: Enterprise Digital Transformation | Business Model Innovation | Ecosystem Development | Platform Strategy | Operating Model Design | Revenue Growth Strategy | Executive Advisory

AccentureCommerce Strategy Lead

Oct. 2021 - Oct. 2023Los Angeles, California, United StatesLed strategic sales and business transformation engagements in the software and platforms, healthcare, and hi-tech industries. Analyzed client challenges and growth opportunities using value assessments, business methodologies and frameworks, ROI benchmarks, and analytical tools. Maintained a strong understanding of clients' technology footprint, strategic growth plans, technology strategy, and the competitive landscape to design solutions that achieved results. Identified and sold $25MM in net new revenue for operations, digital strategy, and sales transformation work. Led and developed 10 direct reports as a champion of personal and professional growth and managed Executive level client relationships.

Berlin Packaging | JansySenior Sales Director

Oct. 2019 - Mar. 2021Greater Los Angeles AreaAchieved 105% of quota in year 1 through new client acquisitions, totaling $4MM in sales in 2021 Strategized new product ideas with clients through industry research, trend analyses, & ROI benchmarks Directed all company digital marketing initiatives to generate leads for the sales team & supported CRM implementation Managed 2 direct reports, while supporting & coaching 10 additional indirect reports

Crown Consulting Company, LLCFounder & Digital Growth Consultant

Jan. 2017 - Oct. 2021Los Angeles, California, United StatesFounded and led a digital growth consultancy supporting SMBs and emerging brands across beauty, health, wellness, and medical sectors. Advised founders and executive teams on digital strategy, customer acquisition, content ecosystems, and scalable operating models. Developed and executed integrated web, content, and performance marketing strategies that drove 10–15% average revenue growth across client portfolios. Implemented marketing technology stacks to improve campaign efficiency, analytics visibility, and ROI measurement. Designed scalable workflows and growth playbooks to support expansion, improve operational efficiency, and align brand positioning with revenue strategy. Focus Areas: Digital Growth Strategy | Customer Acquisition | Brand & Content Ecosystems | MarTech Implementation | Revenue Optimization | Founder Advisory

Crown Consulting Company, LLCSales and Marketing Consultant

Jan. 2017 - Oct. 2021Los Angeles, California, United StatesFounded a sales & marketing consulting firm to support clients’ journeys to establishing an industry leading position Worked with healthcare professionals to develop sales & digital marketing strategies that were aligned with business & revenue goals & created a standardized approach to implementation across locations & teams Conducted market research, strategized & managed business planning initiatives to support the development of new beauty & wellness products & created marketing launch plans for e-commerce & retail launches

Straumann GroupTerritory Sales Manager

Jan. 2015 - Jan. 2017Orange County, California AreaAchieved a 12.5% growth rate year over year with 300+ existing accounts and 12 new account acquisitions during tenure Completed year 2 at 100.2% of quota, an increase of 25.2% from the start of year 1 Created strategic value assessments & ROI analyses to support customer’s decision making during the buying process Developed relationships with industry leading associations, institutions & educators to drive product adoption

Ellman SurgitronTerritory Sales Representative

Dec. 2013 - Jan. 2015Orange County/San Diego/San Bernardino/Riverside, CABuilt two $5MM territories that led to being ranked #1 in new business sales in 2013 and 2014 Developed GTM market sales & distribution strategies for new product launches Established partnerships with top medical academies & professional orgs to drive adoption

Beauty Packaging, Medical Device, Digital MediaSales & Commercial Leadership

Jan. 2012 - Mar. 2021New York & Los AngelesLed commercial growth and strategic sales initiatives across B2B and B2C industries, generating $110MM+ in total revenue over nine years. Drove business expansion through consultative selling, ROI modeling, and market intelligence to influence executive decision-making and long-term partnerships. Reengineered sales processes and aligned product, content, and go-to-market strategies to improve performance and scalability. Redesigned organizational structures and commercial workflows, resulting in multimillion-dollar incremental revenue gains and consistent 5–10% YOY target exceedance. Built and managed high-value client relationships while translating market trends into strategic growth opportunities across diverse industries. Focus Areas: Commercial Strategy | Revenue Growth | Market Intelligence | Organizational Design | Go-To-Market Alignment | Strategic Client Development

CBS New YorkIntern/Sales Representative

Jan. 2012 - Dec. 2013Greater New York City AreaClosed $225,000 of new business over the first 6 months of employment & was ranked #1 in new business sales Won $25,000+ deals for Little Caesar’s, NYC Dept of Buildings, & VW dealerships - the highest grossing deals across all sellers in my department Promoted from the Rookie program 6 months early & was assigned two of the largest corporate accounts

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