Elizabeth Velez

General Manager @GSD Associates

C-level ExecutiveHRCustomer ServiceChief Customer Officer (CCO)HR DirectorCOOHR Business PartnerHR Analyst

I am an operations and strategy leader with more than 17 years of experience building, scaling, and transforming service organizations across logistics, BPO, and technology-enabled environments. My career has evolved from deep expertise in transportation and brokerage operations to leading multidisciplinary teams, designing operational frameworks, and driving organizational performance at a senior leadership level. Throughout my journey, I have specialized in turning complex, fast-growing environments into structured, data-driven operations. I have built departments from the ground up—including operations, HR, training, culture, and performance management—while implementing KPIs, automation, and AI-supported processes that improve efficiency, quality, and customer outcomes. In my current role as General Manager / Director of Operations Services, I focus on aligning teams, processes, and strategy to create scalable systems that enable sustainable growth. I work closely with leadership to translate business objectives into clear operational execution, strengthen accountability, and develop high-performing teams. I am passionate about simplifying processes, empowering people, and creating the structure that allows organizations to perform at their best. I believe that operational excellence is not only about efficiency, but about building environments where teams thrive and customers receive consistent, high-quality service.

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Work Background

General Manager

GSD AssociatesGeneral Manager

Jan. 2026Charlotte, North Carolina, United States

Director of Administration

BPO GLOBAL SERVICESDirector of Administration

Oct. 2025 - Dec. 2025

Director Operations Logistics

BPO GLOBAL SERVICESDirector Operations Logistics

Sep. 2024 - Dec. 2025Miami, Florida, Estados Unidos

Chief Operating Officer

Global DispatchChief Operating Officer

Sep. 2024 - Dec. 2025Miami, Florida, Estados Unidos

Directora de operaciones

BPO Global Services S.A.SDirectora de operaciones

Sep. 2024 - Dec. 2025

Chief Operating Officer

TalentekChief Operating Officer

Jun. 2023 - Sep. 2024Colombia

COO

Sep. 2018 - Sep. 2024Medellín, Antioquia, Colombia

Head of Operations

HubtekHead of Operations

Sep. 2018 - Sep. 2024

New Projects and Innovation Director

GLT LogisticsNew Projects and Innovation Director

Jun. 2018 - Sep. 2018

Director of Innovation

GLT LogisticsDirector of Innovation

Mar. 2018 - Nov. 2018

Director of Special Services

GLT LogisticsDirector of Special Services

Jun. 2010 - Feb. 2018

Special Services Director

GLT LogisticsSpecial Services Director

Nov. 2008 - Jun. 2018

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