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Work Background
Chasing Books PRSocial Media Assistant
Sep. 2023I primarily do content pulls for romance authors. Content pulls mean pulling the best content from the book, which another team member then posts to the author's social media accounts (as well as other TikTok accounts). Through this role I've indirectly worked with romance authors like L.J. Shen, Kat Singleton, and Sadie Kincaid.
Smoked BBQ SourceFreelance Writer
Sep. 2023 - Dec. 2024I ghostwrite SEO-friendly blog posts about all things barbecue, including recipes and product reviews. I also regularly transcribe videos and transform them into posts, and update older content for SEO.
Quebec WondersEditor
Jun. 2023 - Dec. 2023As an editor for up-and-coming travel blog, Quebec Wonders, I draft posts for writers and then edit the content (with a particular focus on SEO).
VentureKiteWeb Content Writer
Feb. 2023 - Feb. 2024Through VentureKite, I write a weekly food-related blog post for one of their clients, Gluten-Free Palate.
Mediterranean LivingVirtual Assistant
Sep. 2022 - Sep. 2024Mediterranean Living has an extensive database of Mediterranean recipes. My role is to optimise new recipes for SEO, using KeySearch.
Evolving Digital Pty LtdSearch Engine Optimization Copywriter
Sep. 2022 - Jan. 2024My role at Evolving Digital involved ghostwriting SEO content for LocalAgentFinder, a reputable Australian real estate comparison website. Now I focus on writing long-form B2B and digital marketing content for the Evolving Digital blog, as well as editing AI content generated for the blog.
Hoole MarketingProject Manager
Jul. 2021My current role is as a project manager, updating the digital presence of several Australian real estate agents and agencies. The job involves: - Coordinating photo and video shoots - Editing content - Updating social media accounts - Creating Canva graphics - Writing social media captions I previously worked as a freelance copywriter, writing monthly blog content for various Australian real estate websites. Topics include real estate, interior design and travel.
Southern PlateVirtual Assistant
Jul. 2021 - May. 2023Southern Plate is an award-winning food blog attracting in excess of a million monthly pageviews. It specialises in Southern recipes. My weekly tasks include: - Creating new food blog posts. I upload photos, add recipes using a plugin and optimise content using KeySearch and MarketMuse. - Updating and optimising older blog posts. - Uploading videos to YouTube. - Doing keyword research and analysing search traffic via KeySearch's tools and Google Analytics.
By MakDigital Marketing Consultant
Sep. 2020 - Jun. 2021Townsville, Queensland, AustraliaI created and scheduled weekly Instagram and Facebook posts for several local businesses using Sked Social. I also created graphics using Canva.
SkywordContent Writer
Feb. 2018 - Dec. 2023Through Skyword, I'm working on an ongoing content marketing campaign for Royal Caribbean Cruises. I write profiles on their worldwide cruise destinations and SEO copy for their travel blog.
Culture TripFreelance Travel Writer
Jan. 2017 - Mar. 2019RemoteA fast-growing tech start-up, The Culture Trip receives over 10 million monthly pageviews. I was the Western Canada content writer before focusing on Australia. I wrote between 10 and 20 articles per month on travel, lifestyle, food, arts and culture. I researched, optimised and sourced photographs for each post, which was submitted through Wordpress.
CopyPressWriter
Mar. 2015 - Nov. 2021RemoteMy most recently CopyPress assignment was ghostwriting career-focused articles for Indeed Australia. In the past, I wrote many hotel summaries for the now-defunct travel search engine, Hipmunk. I also had the opportunity to work on sponsored content for reputable brands like Go Euro, IHG, Good Search and Hotel Planner.
FreelanceFreelance Writer
Oct. 2014Here is a glimpse at some of my most recent projects: - Writing weekly social media captions for local businesses. - Pinterest management for a travel blog. - Writing articles for several travel websites, including Kiff & Culture (linked below). - Creating content and capturing photos for a travel app.
Hayley on HolidayTravel Blogger
Jun. 2013I publish posts weekly on my worldwide travels. I focus primarily on solo and budget travel, as well as my former expat life in Canada. Through my blog I have developed skills in editing, Wordpress, SEO, social media and photography. I have worked with several American tourism boards, Australian businesses and overseas travel companies to promote their companies and destinations through expert content creation. This includes the New Orleans Tourism Board, Flight Centre UK, Celebrity Cruises and Luggage Direct.
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