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Work Background
First United BankVice President, Lifecycle Marketing
Aug. 2022Dallas-Fort Worth MetroplexDevelop strategies and lead the team that drives customer acquisition, cross-sell, customer retention, and customer win-back. Fosters valuable partnerships with local banks and lines of business to engage customers and prospects as they travel through their buyer’s journey. Oversees a team that manages acquisition and cross-inform (cross-sell) campaigns. Researches the market dynamics and competitor strengths, positioning, and activities. Makes data-driven decisions to drive additional revenue based on customer micro journeys. Elevates the Spend Life Wisely campaign that reaches into local communities to build partnerships that support our Community Reinvestment Act (CRA) goals
NuurezVice President Marketing
May. 2019 - Mar. 2022
The Potter’s House of North DallasMarketing Project Manager
Mar. 2017 - May. 2019Dallas/Fort Worth AreaKey Areas of Oversight: Develop and implement all marketing communications including social media, website, mobile application, email marketing and print campaigns Managing two graphic designers and 40 volunteers Maintaining social outlets and website Creating and deploying email marketing collateral Executing community relations marketing programs and events Managing relationships with external vendors and community partners
WorldVenturesGlobal Social Media Manager
Jul. 2014 - Jan. 2015Dallas/Fort Worth AreaOverseeing the planning and execution of social media marketing and managing the day-to-day engagement in the global online community of three distinct brands including: • Project management across internal teams to plan messaging and campaigns • Increased social media engagement by an average of 25% month over month
• Increased social media users by an average of 12% month over month
• Managed company reputation, removing or correcting 7-10 non-compliant sites per month
• Gather, track and report metrics and KPIs on Social activities. Provide analytics and support across all levels within the field marketing, social media, product marketing and foundation teams
• Partnered with Marketing teams to develop a Social strategy and support its implementation
BrightGirl MediaFounder and Chief Marketing Officer
Jun. 2012Dallas/Fort Worth AreaBrightGirl Media specializes in streaming TV advertising, media, and marketing strategy for businesses and non-profit organizations. Key Areas of Expertise: Video Production and Placement
Strategic Consulting and Coaching, including Integrated Marketing Planning & Strategy Development
Web Development Digital Advertising Funnels
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