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Work Background
FreelanceFreelance Marketing
Jul. 2024-Internal and external project lead
-Collaborate, organize, and communicate closely with internal team and external clients to ensure projects meet and exceed expectations
-Manage project timelines and budgets to deliver projects on time and within scope
Reddit, Inc.Client Partner
Oct. 2021 - Apr. 2024Los Angeles, California, United States-Within the first 60 days of being promoted to Client Partner, I re-engaged a dormant account and I'm on par to overachieve my professional and client business goals. -Created category-driven insights solution. Scaled and implemented solution across the entire sales organization.
-Develop a learning agenda and educated sales organization on how to use the solution for maximum results.
Reddit, Inc.Senior Client Account Manager
Jan. 2021 - Oct. 2021Detroit, Michigan, United States-Collaborate with Fortune 250 advertisers to understand their objectives, recommend best practices, and develop effective campaigns
-Provide insights to internal and external stakeholders providing value to both parties on how to best execute campaigns on Reddit
-Templatized and scaled internal insights document to be shared externally
-Educate and consult clients on how to use Reddit’s advertising products
-Execute, optimize, and analyze advertising programs
-Resolve campaign issues in a timely and productive manner, and identify and implement process improvements
-Manage contracts and renewals, and assist the Sales Finance organization with payables and collections
-Provide feedback to the product and tools teams to help scale the advertising platform
ImaginationMarketing
Sep. 2019 - Nov. 2020-Lead, planned, and executed Detroit marketing and PR initiatives -Secured speaking engagements on industry podcasts and prominent industry events
-Pitched and secured articles highlighting Imagination and Ford Motor Company in prominent industry publications
-Established and maintained partner relationships
TwitterSenior Client Account Manager
Oct. 2014 - Oct. 2018Santa Monica, CA- Collaborate with Fortune 250 advertisers to understand their objectives, recommend best practices, and develop effective campaigns
- Educate and consult clients on how to use Twitters advertising products
- Execute, optimize, and analyze advertising programs
- Resolve campaign issues in a timely and productive manner, and identify and implement process improvements
- Manage contracts and renewals, and assist the Sales Finance organization with payables and collections
- Provide feedback to the product and tools teams to help scale the advertising platform
- Mentor new team members as the organization grows
DigitasLBiAccount Manager GMC Promotions
Jul. 2012 - Oct. 2014Detroit, MI- Responsible for driving the creation and strategic execution of GMC’s annual promotional business plans to increase lead generation and ROI
- Develop marketing strategies with clients, media partners and analytics team that bring forth the best ROI
- Ensure projects stay on schedule and within budget
- Implement promotional campaigns that drive consumers down the purchase funnel
- Integrate the GMC brand with partners and promotions such as: EA SPORTS Madden in-game integration, HGTV Dream Home, NFL, Under Armour, ESPN ESPY Awards and Sea Ray
ePrizeProject Coordinator
Oct. 2011 - Jul. 2012Detroit, MI- Capable of translating client requirements.
- Act as an internal quality control check for all programs and projects to ensure they meet client requirements.
- Proactively solve day-to-day problems.
- Describes client requirements collaborating in the development of deliverables, support ongoing activities of client programs and projects and identify opportunities to leverage other product solutions.
- Monitor project progress against the proposed plans including budgets, timelines, quality criteria, and risk management.
- Able to translate technical requirements to marketing and non-technical partners.
- Organizing promotions and ensuring that the clients needs are being met while adhering to a tight timeline.
- Build strong, resilient relationships with clients.
Hour MediaAccount Executive
Mar. 2011 - Nov. 2011- Manage sales process from lead to close
- Introduce businesses to a new form of advertising
- Build and maintain client and industry relationships
lululemon athleticaKey Leader
Jul. 2009 - Mar. 2011
Neiman MarcusIntern
Jan. 2008 - Dec. 2009
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