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Work Background
FK Cube ConceptsManaging Partner
Jun. 2025Nigeria, LagosAs Managing Partner at FK Cube Concepts, I provide strategic direction, ensure operational excellence, and drive business growth for one of Lagos’ emerging ricemeal processing companies.
Key Responsibilities
•Strategic Leadership: Driving long-term business strategy, market positioning, and expansion initiatives within Nigeria’s fast-growing agricultural and food processing sector.
•Brand & Market Growth: Guiding product development, branding, and marketing efforts to enhance FK Cube Foods’ visibility and competitiveness in the Nigerian food market.
•Operations Management: Overseeing end-to-end oat and ricemeal production processes, ensuring efficiency, quality control, and compliance with industry standards.
•Business Development: Building and maintaining strong relationships with suppliers, distributors and retailers, to expand market reach and revenue streams.
•Financial Oversight: Manage budgeting, cost optimisation, pricing strategy, and financial performance to ensure sustainable profitability.
•Team Leadership: Recruit, mentor, and empower cross-functional teams, fostering a culture of accountability, innovation, and continuous improvement.
•Supply Chain & Procurement: Strengthening sourcing networks, negotiating supplier contracts, and ensuring consistent availability of raw materials.
•Regulatory Compliance: Ensuring adherence to food safety regulations, environmental standards, and industry best practices.
KingMakersHead, BTL Marketing
Nov. 2021Lagos State, NigeriaAt KingMakers, a digital entertainment and sports technology company, I implement campaigns that leverage field marketing activations to grow the BetKing offline customer base. I am also responsible for managing strategic partnerships, VIP customers engagement and event management. I oversee the branding and merchandising of the BetKing agency network to increase brand visibility.
Hello Products LimitedMarketing Director
Dec. 2019 - Oct. 2021Brands, People and Business Catalyst Establishing Powerful Brands - Tetmosol, No. 1 Family Bar and Hot Passion Product Portfolio Expansion and Management Growing market share and brand equity Trade Marketing and Activation Seasoned marketing and business expert
KweséHead of Marketing, Econet Media (Kwesé)
Feb. 2017 - Nov. 2019NigeriaTranslate Econet Media overall business objectives into a comprehensive plan for the implementation and launch of Kwesé pay TV, Free-to-air channels, mobile and IPTV services in Nigeria. Lead execution of compelling marketing communication campaigns for all Kwesé brands to attract customers and retain existing ones. Develop and implement compelling marketing strategies for on-air, experiential and social media campaigns to support the launch. Adapting group marketing strategy for in-country environment. Continual analysis of competitor activity in country. Lead market research efforts to uncover viability of current/existing products and services Show less
StarTimesBrand & Marketing Director
Oct. 2015 - Feb. 2017Lagos- Championing Digital Terrestrial Television (DTT) roll out into more Nigerian cities in preparation for the successful actualization of full switch over to Digital Television with StarTimes DTT & Digital Satellite TV brands - Developing, agreeing and firming up long term strategic plans for brand with clearly defined milestone plan, delivering both top and bottom line expectation - Responsible for developing Brand strategies that will make in-roads into the market while keeping the brand relevant with changing consumer trends. - Provide leadership to Marketing Managers in Nigeria by ensuring that appropriate structures, systems, competencies and values are developed in order to meet and exceed set goals and targets - Develop and implement public relationship, content marketing, and event management in Nigeria; plan and practices. Management of the marketing-mix at all levels of the business. Managing the effective production and distribution of all marketing materials. - Developing Go-To-Market strategies for NPD as well as setting KPIs for tracking successful roll-out plan Show less
MultiChoiceMarketing Manager, GOtv
Jul. 2012 - Sep. 2015Lagos, NigeriaDeveloped and executed a marketing strategy that grew GOtv into the preferred digital terrestrial television in Nigeria barely two years after launch. Ran several successful marketing campaigns using offline and online media and experiential campaigns including; GOtv GOGaga, GOtv GO Carry and GOtv Hood-to-Hood.
PZ CussonsSnr Brand Manager
May. 2011 - Oct. 2012Lagos, Nigeria
RBBrand Manager
Jan. 2009 - Aug. 2011Nigeria
RBAssistant Brand Manager
Jan. 2008 - Dec. 2008Nigeria
RBBrand Executive
Jun. 2007 - Dec. 2007Nigeria
RBManagement Trainee (Sales & Marketing)
Jun. 2006 - May. 2007
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