A seasoned marketing and commercial executive with 19+ years work experience in fast-moving consumer goods (FMCGs), media and digital entertainment & sports industries with specialities in New Product Development and Roll-out, Market Research, Effective Communication, Insightful Concept Writing skills, Trade Marketing and Go-To-Market strategy.
I also have proven skills in Brand Building and Management, Marketing Communications, Project Management, Business Strategy, Strategic Planning, Traditional and Social Media Marketing, Data Analytics, Budgeting and P&L Management.
Career Highlights:
- New brand launches across countries. Exceeded launch objectives.
- Award winning adoption and retention initiatives that drove brand growth, awareness, trial and equity.
- Successful share growth across several brands, both consumer and entertainmentMore...