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Work Background
Eqology ASChief Marketing Officer
Mar. 2022Oslo, NorwayEqology is a leading innovator in the healthy aging industry, dedicated to improving the quality of life for individuals through cutting-edge products and health concepts. Our mission “We change people’s lives for the better.”. I am responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth across 32 European markets. I lead a dynamic marketing team, collaborate with cross-functional departments, and play a pivotal role in shaping the company’s brand and market presence both on- and offline. Key Responsibilities include: Strategic Marketing Leadership: - Oversee the creation and execution of integrated marketing campaigns across all channels (digital, social media, print, events, etc.). - Analyze market trends, customer insights, and competitive landscape to inform strategic decisions. Brand Management: - Ensure brand messaging is clear, compelling, and cohesive across all marketing and communication platforms. - Lead initiatives to enhance customer loyalty and customer engagement. Digital Marketing & Innovation: - Drive digital marketing efforts including SEO, SEM, content marketing, email marketing, and social media. - Explore and implement innovative marketing technologies and platforms to stay ahead of industry trends. Team Leadership & Development: - Lead, mentor, and inspire a high-performing marketing team. - Manage marketing budgets, resources, and vendor relationships effectively. Customer Experience & Engagement: - Champion a customer-centric approach in all marketing activities. - Implement programs to increase customer retention and lifetime value. Collaboration & Communication: - Collaborate closely with the sales, product development, and R&D teams to align marketing initiatives with business objectives. - Represent the company at events and industry conferences.
Arctic BioscienceSenior Vice President of Sales & Marketing
May. 2020 - Feb. 2022Oslo, NorwayRole Overview: As the Senior Vice President of Sales and Marketing at Romega, I was responsible for leading and managing all sales and marketing activities across various distribution channels. My role encompassed the development and execution of strategic plans to drive organic growth in B2C, e-commerce, and B2B sectors. Key Responsibilities: Strategic Sales Planning: - Developed and implemented comprehensive sales strategies to foster organic growth across B2C, e-commerce, and B2B markets. - Identified and capitalized on new business opportunities to expand market reach. Business and Market Development: - Spearheaded market research initiatives to identify emerging trends and opportunities. - Directed efforts to enter new markets and strengthen our presence in existing ones. Customer Management: - Oversaw customer relationship management to ensure high levels of satisfaction and loyalty. - Implemented customer feedback mechanisms to continuously improve service quality. Promotion and Advertising: - Set the strategic direction for promotional and advertising campaigns to enhance brand visibility and drive sales. - Collaborated with the marketing team to create compelling marketing materials and campaigns. Leadership and Collaboration: - Led a cross-functional team to align sales and marketing strategies with organizational goals. - Fostered a collaborative environment to drive innovation and achieve business objectives. My tenure at Romega was marked by a commitment to driving growth, enhancing customer satisfaction, and positioning the company as a leader in its industry.
IC Scandinavia (Eleni & Chris)Director of Sales and Marketing
May. 2018 - Apr. 2020Oslo Area, NorwayAs the Sales and Marketing Director for a portfolio of Scandinavian beauty brands with global ambitions at IC Scandinavia, I led an international team responsible for the branding and sales of beauty products across Europe, Asia and the USA. Key brands under my purview included Eleni & Chris, VOKE Master Hair Extensions, ROAM, and Axcia Pro Tools. Key Responsibilities: Leadership and Team Management: - Directed an international team to drive both B2B and B2C sales efforts. - Fostered a collaborative environment to ensure cohesive branding and sales strategies. Market and Trend Analysis: - Collaborated closely with product development teams to conduct thorough trend and market analysis. - Utilized insights to inform strategic decisions and ensure consistent year-on-year growth. Business Development: - Spearheaded business development initiatives to expand market presence and enhance brand recognition. - Developed and executed strategies with a strong emphasis on e-commerce and digital marketing. Sales Strategy and Execution: - Implemented effective sales strategies across various channels, including traditional retail and online platforms. - Focused on optimizing the customer journey to increase engagement and conversion rates. My role was pivotal in positioning our beauty brands for success in competitive international markets, ensuring sustained growth and market relevance through innovative strategies and effective team leadership.
IC Scandinavia (Eleni & Chris)Brand Manager
Oct. 2017 - Apr. 2018Oslo Area, NorwayEleni and Chris is a Scandinavian beauty brand developed by Inger Ellen and her daughter Christinah Nicolaisen.
Sameiet SkullerudliaMember of the Board
Apr. 2016 - Mar. 2017Member of the Board in a newly established residential neighborhood in Oslo.
VitaeLab ASDigital Marketing Manager
Jan. 2016 - Sep. 2017Oslo Area, NorwayBrand development, web site traffic growth, responsible for creating and executing marketing campaigns to maximize the number of new profitable customers through digital channels.
Sameiet SkullerudliaChairman of the Board
Mar. 2014 - Mar. 2016Oslo Area, NorwayChairman of the Board in a newly established residential neighborhood in Oslo.
Advania ASPR & Marketing Consultant
Nov. 2010 - Dec. 2015Oslo Area, NorwayResponsible for planning and executing the marketing and communications strategy to increase the company's market position within defined industry segments. I have established relationships with important media outlets as I am responsible for written communication such as: press releases, brochures, product information, customer reference stories, trade magazine articles and other communication materials. I conduct and analyze market research in addition to working with advertising agencies to create successful campaigns focused on digital marketing, leads generation and new business opportunities. I have also established and executed a multi-channel digital marketing strategy and I am responsible for the company website. Projects: Re-branding of Hands to Advania, Employer Branding, Social Media strategy, Events
MAC CosmeticsBrand Manager-Norway
Jul. 2006 - Oct. 2010Oslo Area, NorwayWorked closely with store employees to increase sales, launch new collections through in store events, coordinated and implemented various sales and marketing activities to develop brand knowledge in Norway. Other tasks included cost monitoring, budgeting, reporting, coaching the sales team and building strong business relationships with various media outlets and strategic partners to ensure solid growth. My team and I achieved double digit growth each year despite a decrease in sales in the cosmetics industry during that time period.
HuginProduct Specialist
Dec. 2005 - Jun. 2006Oslo Area, NorwayI was responsible for marketing a product portfolio to publicly listed companies in Europe. I worked closely with the sales department to increase awareness of the company's products to thereby enhance the firm's market position among new and existing customers. I also published press releases and financial reports for publicly listed companies through Internet-based media daily.
London LaunchMarketing Manager
May. 2004 - Dec. 2004London, United KingdomResponsible for developing the brand through design of marketing material and campaigns as well as thorough market research to expand the brand's position. Increased brand recognition by 40% within six months according to the market survey that was conducted in June 2004 and again December 2004.
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