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Work Background
Self-employedBusiness Consultant
May. 2023Zagreb, Croatia• Manage all aspects of the business, concentrated on the production and sales industry • Meet and negotiate with potential clients • Develop business strategies by conducting comprehensive market research and competitor analysis • Generate new ideas for improvement and optimization of businesses • Provide smaller-scale advice on all aspects of business and sales opportunities, as well as particular advice on the Croatian market conditions • Successfully finished five complete business analysis projects in 2024, both in product and services sales industries, providing the following in each project: - market research and analysis in various areas - business advice and general consulting - customized reports on potential market opportunities - financial analysis, risk-assessment and predictions - increased client satisfaction by implementing tailored solutions for their unique business needs
Planova GroupCountry Lead Croatia
Jun. 2018 - Dec. 2021Zagreb, Croatia• Run the administrative and managerial aspects of the company • Thoroughly research and analyze the furniture production market and provide feedback as to its potential • Find and meet with potential business partners, negotiated various deals and bids for the other branches of the company, ensuring a steady 10% yearly revenues growth • Prepare financial analysis and proposals for furniture production and sales • Be responsible for all company budgets and business plans, meeting all the company yearly targets on a regular basis • Skilled at working both independently and collaboratively in a team environment • Organized and detail-oriented with a strong work ethic
Billa Bulgaria Ltd.Senior Category Manager Detergents and Cosmetics
Feb. 2014 - Jun. 2015Bulgaria• Manage the Detergents and Cosmetics department while working closely with all team-members to ensure the successful functioning of the said department in all areas • Supervise promotional activities, negotiations and assortment selection, including pricing and budgeting • Be responsible for achieving all department targets, including yearly sales and margins, weekly promotional budgets, overall company targets - reached an yearly sales increase of 15%, as well as met all the KPIs for the year • Lead yearly negotiations with all existing suppliers to improve the company's contract agreement conditions (base prices, additional discounts, etc.) - achieved an improvement in the conditions of every single contract • Negotiate contracts with new suppliers - signed and listed the products of six new suppliers • Communicate with direct and indirect superiors in the company • Participate in strategy meetings, financial and marketing analysis, action plan meetings • Fostered positive work atmosphere by acting and communicating collaboratively with the category managers in the department
Billa Bulgaria Ltd.Category Manager
May. 2012 - Jan. 2014Bulgaria• Manage the existing assortment in terms of pricing, product placement, marketing activities, ensuring optimal mix between high-margin items and cost-effective options for customers • Develop detailed sales forecasts based on historical data, allowing for proactive inventory, promotion and budgeting management decisions • Follow competition trends and analyze comparisons in terms of promotional activities, assortment and pricing • Create weekly promotional leaflets including item selection, promotional pricing, budgeting sales and margin • Work closely with other departments like marketing, accounting, market analysis • Communicate with suppliers concerning daily operations, negotiating prices and promotional activities
Planova GroupProject Manager
Oct. 2011 - Nov. 2011Bulgaria• Join the team at the establishment of the company in Bulgaria and actively participate in that process • Prepare documentation and meet requirements for initial project offers • Meet and negotiate with potential clients, ensuring the initial projects are signed and budgeted • Successfully finish the initial set-up of the company
CarrefourJunior Assortment Manager Own Brands
Mar. 2010 - Sep. 2011Bulgaria• Work closely with each buyer in the FMCG department concerning own brands strategy and development • Manage the existing own brands and analyze sales/potential for growth • Analyze the market and establish new own brands potential • Work with the marketing department to create pricing/promotion/market placement strategies for new and existing products • Develop new products, including finding and negotiating with producers and managing their production process • Launched over 10 new local products throughout all the FMCG departments, as well as listed over 30 own brand import product lines
CarrefourAssistant FMCG Department
Aug. 2008 - Mar. 2010Bulgaria• Organize the day-to-day activities/schedules of all buyers • Communicate with suppliers on a daily basis • Prepare various documents and excel spreadsheets • Analyze data and prepare conclusions and materials for further discussions • Worked effectively in a fast-paced environment • Proven ability to learn quickly and adapt to new situations
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