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Work Background
Self-employedProduct Photographer
Apr. 2024
Jess Koehler PhotoPartnerships Coordinator
Nov. 2023
Once Again Home Co.Email Marketing & Product Photography
Apr. 2023
Therapy InMotionMarketing Communications Lead
Aug. 2022 - Jun. 2023
NAMI Greater OrlandoMarketing Communications Coordinator
Apr. 2022 - Aug. 2022While earning my Master's degree I worked at NAMI Greater Orlando where I maintained all of our digital presence while promoting mental health awareness. • Create and manage social media and marketing campaigns
• Maintain our website using WordPress
• Work with Constant Contact to create, edit and schedule e-newsletters
• Create online graphics and signage using Canva
• Update our program flyers • Partner with Events Director on events for online promotion and extended marketing needs
The Working WellBeingFounder
Jan. 2022 - Jan. 2023Online community promoting the importance of mental health and overall wellbeing. TWW is also a podcast in the making, hosted by Nicole Tedeschi, having conversations that are advocating for a more balanced life. Together we are speaking out and creating change to end the stigma. Listen to The Working WellBeing Podcast here: https://anchor.fm/theworkingwellbeing
Her Brand & Co.Marketing Manager
Jan. 2021 - Sep. 2024Her Brand & Co. (Formerly Sohuis) purpose lies far beyond helping women create and design beautiful and marketable brands. Through our work, digital community, and educational programs, we empower female founders to speak their authentic truths and unapologetically design businesses that they can be proud of. The company's mission is to give female entrepreneurs the freedom and power to live their lives by their own rules. • Leading and managing our social and design interns with new strategies to connect with our audience on our social media platforms.
• Managing our content creation strategy for both our design and social team to deliver branded marketing material to potential partners, timely content for social, email, live virtual events, our accelerator program, "The Lucy Lab" and our Mastermind program.
• Organize educational content for our program curriculum
• Work with FloDesk to create, edit and schedule email newsletter and virtual masterclass reminders.
• Managing The She Fails Forward podcast to launch in Spring 2022. This includes coordinating guest recordings, editing audio snippets, updating social graphics as well as publishing each session.
SOHUISSocial Media Manager
Sep. 2020 - Dec. 2020• Managed, grew, and cultivated our ideal audience by engaging daily on the Sohuis Instagram page
• Conceptualized and executed alongside our Marketing Manager on various social media campaigns to increase our engagement • Utilized my writing skills to create effective captions, engaging comments, and messages.
• Managed the day to day posts, as well as strategize content ideas
• Utilized content management platforms Airtable and Planoly to communicate deliverables with the team, schedule and manage social media posts
• Analyzed Instagram insights to determine appropriate social media management decisions
• Conducted research on new engagement and hashtag strategies
• Attended and frequently led weekly team meetings to share insights and present social media updates • Presented Sohuis' quarterly social audit report with recommendations on how to continue growth projections
TAMMIRASocial Media and Digital Content Creator
Sep. 2020 - Dec. 2020
University of Central FloridaStudent Leader and Admin
Aug. 2020 - Jan. 2021Orlando, FloridaWhile earning my Master's degree I worked as a Student Leader and Admin for UCF Downtown Student Outreach Services.
TEKsystemsProfessional Sourcing Specialist - Digital & Creative
May. 2019 - Nov. 2019Lake Mary, FLWorked as a subject matter expert in the Marketing Technologies and Creative skill sets. I partnered with clients throughout the Central Florida area specifically in the digital and creative space to recruit, retain, and re-engage top talent in the workplace. Every day I spoke with, and networked with top talent to better understand their skills, goals, and aspirations in order to align myself as a career partner.
TEKsystemsSourcing Specialist - Digital & Creative
Feb. 2018 - May. 2019Lake Mary, FloridaTEKsystems Digital thrives at the intersection of technology and marketing. We offer the focus of a specialized niche firm while providing the experience, scalability, depth and reach of a global partner. TEKsystems Digital and Creative Services supports strategic marketing initiatives for clients ranging from boutique agencies to Fortune 500 companies. Whether it’s transforming your business, building an all-star team or finding the right fit for your professional ambitions, we’re in it with you. Let’s innovate and reinvent. Let’s own change, together. TEKsystems® continues to seek the top digital and creative talent in the following areas: Development: Front End Development, Information Architecture, Mobile Development, UI Development, Web Development Design: Graphic Design, Interaction Design, UX Design, Visual Design, Mobile Design, Web Design Functional/Strategic: Digital Content Strategy, Product Management, Project Management, Site Merchandising, UX Research Marketing Technologies: Content Management, eCommerce, email marketing, SEO/SEM Analysis, Social Media Management, Web/Data Analysis
March of DimesDevelopment and Logistics Intern
Jan. 2017 - May. 2017Maitland, FL• Assisted assigned staff in all areas of event planning, documentation, and implementation
• Worked as part of a team as well as independently to ensure success of all event activities • Contacted potential donors to ensure the financial success of the event
• Developed and maintain working relationships with staff, donors, volunteers, vendors and attendees
• Promoted the March of Dimes message and build support for the March of Dimes mission
Healthy Knight - UCF Wellness & Health Promotion ServicesCoordinator Assistant
Sep. 2016 - Jul. 2017• Developed and implemented strategies for student programming
• Planned and implemented on-campus events of various sizes • Developed a new system of tracking inventory • Presented health-related topics to various groups and audiences • Maintained detailed record of marketing budget
• Developed promotional content for social media with copy and photography
• Take photos at events to present on social media to attract students • Presented campus program at the 2016 BACCHUS Initiatives of NASPA General Assembly
Healthy Knight - UCF Wellness & Health Promotion ServicesMarketing Assistant
Sep. 2015 - Sep. 2016University of Central Florida Main CampusPerformance Highlights: • President and founder of University of Central Florida’s To Knights, with Love, a stress management program with Wellness and Health Promotion Services.
• Increased To Knights, With Love student contacts by 58%
• Planned and implemented To Knights, with Love events reaching over 1500 students • Established and maintained relationships with key partners across the university • Partnered with regional campuses to expand program reach • Developed and implemented strategies for To Knights, with Love program
• Planned and implemented on campus events of various sizes • Developed a new system of tracking inventory • Presented health related topics to various groups and audiences • Captured event photos • Maintained detailed record of marketing budget
• Developed promotional content for social media
Move2CreateMarketing Intern
Sep. 2015 - Dec. 2015Downtown Orlando• Researched marketing trends for client projects • Assisted content creation for Park Avenue Fashion Week’s program guide
• Visual design/ strategy on website design content • Market analysis
Healthy Knight - UCF Wellness & Health Promotion ServicesPeer Advocate
Mar. 2015 - Sep. 2015Orlando, FL• Promote and educate students on health related topics such as nutrition, stress management, and alcohol awareness • Assist on organizing student events on campus
Chick-fil-A RestaurantsCashier
Jul. 2011 - Dec. 2014
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