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Work Background
KaseyaVP of Premium Digital Services
Jan. 2026
MSP SuccessEditor in Chief
Aug. 2023
TMTEditor in Chief of MSP Success
Aug. 2023 - Jan. 2026
Big Red MediaVP, Big Red Media
Jan. 2023Franklin, Tennessee, United States
TMTVP of Big Red Media
Jan. 2023 - Aug. 2023Franklin, Tennessee, United States
Technology Marketing Toolkit, Inc.VP, Done-For-You Agency Services
Oct. 2020 - Dec. 2022Franklin, Tennessee, United StatesManages the team that builds conversion marketing funnels for clients that leverage the power of print, digital and authority marketing to generate leads. All of the strategies used are data-driven and custom to each client, ensuring that dollars invested in marketing yield dollars received in sales.
TMTVP of Done-For-You Agency Services
Oct. 2020 - Dec. 2022Franklin, Tennessee, United StatesManages the team that builds conversion marketing funnels for clients that leverage the power of print, digital and authority marketing to generate leads. All of the strategies used are data-driven and custom to each client, ensuring that dollars invested in marketing yield dollars received in sales.
Technology Marketing Toolkit, Inc.VP of Marketing
Feb. 2016 - Oct. 2020Franklin, TNI am the VP of Marketing and "Infusionsoft Ninja" at Technology Marketing Toolkit and am responsible for the strategy, management and implementation of the highly sophisticated and aggressive marketing engine for the company. My experience expands across multiple channels, including digital marketing, SEO, direct mail, social media, webinar/seminar execution, public speaking, print, and more. My true expertise is in using these different mediums and marketing strategies to design, build and execute highly developed, automated, multi-channel marketing and sales processes that produce real results. I am also an integral part of the Infusionsoft CRM execution team for Technology Marketing Toolkit and currently lead the Advanced Implementation division team for the company’s Infusionsoft for MSPs product where I help clients leverage the marketing automation power of the software to organize and get a handle on their sales and marketing process so they can move prospects through their sales funnel faster. The marketing automation tactics that we teach helps MSPs spot gaps and trends in their sales process so that they can avoid missed opportunities and dropped balls and introduce massive efficiency in order to generate MORE leads with fewer people, time and resources.
WAMS, IncMarketing and Communications
Feb. 2010 - Feb. 2016Brea, CAI am responsible for the marketing, advertising, and public relations at WAMS. I work to keep our clients and prospective clients engaged with us, educated on IT topics, and continually aware that WAMS is the expert when it comes to IT for small to medium-sized law firms and businesses. • Responsible for 100% of all marketing, advertising, public relations, and communications for successful IT/technology services B2B company. • Design and execute marketing strategies. • Extensive experience devising and executing demand generation campaigns for direct mail, email, telemarketing, social media, events, joint ventures/partnerships, public relations, educational marketing, and inbound marketing initiatives. • Design all print materials and write all copy needed for datasheets, articles, website, whitepapers, reports, promotional materials, newsletters, online videos, and any other client/prospect-facing materials. • Organize, promote and attend events, webinars, tradeshows, association events, and other networking opportunities to build awareness of WAMS and to discover prospects to increase company sales pipeline. • Designed, managed and now maintain company website, SEO strategies, and social media sites that generate traffic and leads online. Key Accomplishments at WAMS o Marketing and lead generation I did had a direct result on company revenues, which doubled in three years and continued on an consistent and constant upward trend. o One of six finalists in worldwide technology marketing competition based on the amount of campaigns implemented and the results of those campaigns. o Named “Genius of the Month” by Technology Marketing Toolkit for successes in IT marketing.
Bonspeed MediaMarketing and Public Relations Coordinator
Apr. 2009 - Feb. 2010- Prepared marketing and public relations materials, including but not limited to: press releases, client biographies and fact sheets, talking points, newsletters, feature articles, press kits and online content. - Coordinated and directed various events for clients, such as workshops, trade shows, radio and shows, and speaking opportunities; managed logistics, publicized event, monitored all coverage. - Created and maintained clients' databases in order to sustain constant communication with various publics. Utilized online email marketing for clients' communication and tested email blast effectiveness. - Conducted market research; constructed and executed successful client communication plans. - Helped develop advertising, public relations and event annual plans and budgets for various clients.
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