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Work Background
FindmykidsLead Creative Producer
Jul. 2024SerbiaCreative ideation and management, scaling and optimization of creative production for user acquisition in coordination with the UA, product, research teams Main focus on: – [markets] tier-1 (USA, UK, Germany, Korea, Japan, etc.) and growing and promising ones (India, Indonesia, Brazil, etc.) – [research]: user base surveys, customer development conduction, search and communication with local representatives – [AI tools]: expanding opportunities with Midjourney, ideogram.ai Heygen, Stable Diffusion, runway, Pika Creative functions: – forming detailed technical tasks for designers, actors, agencies – structuring and optimizing creative, design processes – participation & leading creative brainstorms – market, media buying analysis Creative types: – shooting videos – static banners – motion videos – playable, HTML5 ads Optimizing creative process: – reusing, improving best creatives – formation, replenishment of the knowledge base – unified documentation management – formation of context-oriented creative production process Using tools: – Notion, atlassian task trackers and knowledge management tools – Adobe, Figma software package – local creative storage hub – analytics systems, ad accounts
Alfa-BankLead Creative & Content Producer
Jan. 2024 - Jul. 2024Moscow, Moscow City, Russia8 key businesses, digital content production in conjunction with researchers and product: – interface-based videos – in-app & SMM conent – mailings – brand identity development – optimized the video onboarding production cycle by ~30% – had been digitizing task tracking by implementing Jira solutions for 2 departments of ~250 people - increased 3D content production productivity by ~15% by implementing SLA, knowledge management and reuse system
VKCourse teacher: Digital Camp: Marketing, communication and creativity in IT
Nov. 2022 - Dec. 2023Moscow, Moscow City, Russiacourse, materials, workshops formation average score by students 4.85 / 5
VKCreative Projects Team Lead
Oct. 2021 - Jan. 2024Moscow, RussiaForming, optimizing the creative process, improving the creatives' quality in accordance with UA, marketing team 5 team members ~10-15 active clients monthly ~1-3 special projects, 100 unique creatives monthly Creative functions: – pitching creative ideas – participation & leading creative brainstorms – technical task formation rules – service regulations of creative production team – market, media buying analysis – participation in tenders Creative types: – special projects – OLV – static banners – motion, animation videos – «TikTok» videos – playable, HTML5 ads Optimizing creative process: - ad creative effectiveness analysis to identify the best mechanics and improve content quality [ROI, CR, CVR, CAC, CPA] – unified documentation management – formation of context-oriented creative production process – reusing, improving best creatives – formation, replenishment of the knowledge base Using tools: – Asana, Jira task trackers – Adobe software package – local creative storage hub – analytics systems, ad accounts HR functions: – recruitment, onboarding – regular feedback system – documentary, financial, reporting management
VKСreative producer
Jun. 2020 - Oct. 2021Moscow, RussiaConducting creative production for key projects in accordance with UA, marketing team Creative functions: – forming detailed technical tasks for designers, actors, agencies – structuring and optimizing creative, design processes – participation & leading creative brainstorms – communication with media buying, marketing and business management teams for in-depth analysis – market, media buying analysis – pitching creative ideas Creative types: – static banners – motion videos – «TikTok» videos – playable, HTML5 ads – special projects Optimizing creative process: – unified documentation management – formation of context-oriented creative production process – reusing, improving best creatives – formation, replenishment of the knowledge base Using tools: – Asana, Jira task trackers – Adobe software package – local creative storage hub – analytics systems, ad accounts
ELMABusiness Analyst
Feb. 2020 - May. 2020Moscow, Russia- information retrieval and analysis - presentation work - budgeting, comparison of budgets - documentation work
Como CapitalProject Manager
Jul. 2018 - Feb. 2019Moscow, Russia- Projects implementation in accordance with the terms of reference within the specified time frame and budgets - tight interaction with design, copywriters performers, setting tasks, control and acceptance of results - market analysis of blockchain solutions - translation of EN-EN, EN-RU materials - presentation preparation - maintaining company groups in social networks
Self-employedMarketing Manager
Jul. 2017 - Jul. 2018– conducting VK ad campaigns – SMM promotion – creative production – media planning – managing 3-6 clients simultaneously
Bridge companyDigital Marketing Manager
Feb. 2017 - Jul. 2017Kazan, Tatarstan, Russia- paid social, ppc & programmatic advertising - SMM promotion of projects - drawing design elements - marketing strategy planning
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