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Work Background
SME Centre@SICCIManager, Business Advisory
Mar. 2025Singapore► Provide one-on-one advisory to SMEs on business growth, market access, productivity improvement, financing, branding, and digital transformation.
► Assist businesses in leveraging Enterprise Singapore grants (e.g., Market Readiness Assistance, Enterprise Development Grant) to scale locally and internationally.
► Serve as the Data Protection Officer (DPO), overseeing compliance with PDPA regulations and fostering a culture of responsible data management.
► Member of the Capability Workshops Organising Committee, curating and delivering impactful workshops that equip SMEs with insights, skills, and networks to thrive.
► Leverage 20+ years of cross-industry experience (engineering, operations, sales, consulting, digital transformation) to deliver strategic solutions tailored to SMEs’ needs.
► Actively build partnerships and connect SMEs to relevant networks, solution providers, and industry experts to accelerate business success.
Micro SME in the Retail IndustryBusiness Development Consultant
Jan. 2024 - Feb. 2025Singapore► Drove a 25% increase in annual sales revenue by building strong B2B partnerships and launching targeted B2C promotional campaigns for provisions and household products.
► Expanded the customer base by 30% by identifying untapped market segments and tailoring product offerings to meet the diverse needs of both B2B and B2C clients.
► Differentiated the brand with exclusive, high-quality retail products and storytelling campaigns that emphasized authenticity and cultural pride. These strategies enhanced visibility, fostered customer loyalty, and created a unique identity in the competitive retail market.
Beacon Consulting Pte LtdMarket Research Interviewer
Dec. 2023 - Sep. 2024Singapore► Conducted structured interviews to gather consumer insights on preferences, opinions, and behaviors.
► Utilized both quantitative and qualitative methods to collect accurate and relevant market data.
► Provided actionable findings to inform product development, services, and marketing strategies.
IMDADigital Partnerships Lead
May. 2023 - Dec. 2023Singapore►Expanded digital ecosystem, leading to a 50% increase in participation in networking and community events, with a measured 35% increase in collaboration and co-creation activities.
►Expanded network resulting in a 30% increase in the number of digital partners, with a 25% increase in market share captured through strategic digital collaborations.
►Facilitated smooth coordination among three teams of 18 digital ambassadors, resulting in a 25% reduction in communication errors and a 20% decrease in project delays.
►Provided logistical support, knowledge, expertise and direction to three teams of 18 digital ambassadors, resulting in a 100% readiness rate for digital literacy training sessions.
High Bridge AcademyCountry Manager (Southeast Asia)
Mar. 2022 - Jul. 2022Germany►Enhanced client base by 40% through strategic partnership development and market analysis, resulting in a 25% revenue growth.
►Fostered strategic alliances, which facilitated business expansion through the creation of compelling proposals and presentations.
►Widened brand visibility and market reach through support, coordination, and execution of marketing strategies across multiple platforms.
►Augmented the company's competitive edge and secured new opportunities through leading proposal and presentation development.
APL (Singapore) Private Limited (SME)Strategic Business Operations and Market Intelligence Manager(APAC)
Sep. 2019 - May. 2023Singapore►Spearheaded in-depth product research on digital platforms to pinpoint lucrative business prospects in Singapore, driving a 25% surge in customer acquisition and revenue growth.
►Aligned processes and systems with customer needs, optimizing operational efficiency through VOC data and ongoing monitoring.
►Boosted retail operations and performance by delivering insightful analyses of retail measurements, enabling strategic adjustments.
►Acquired a 30% increase in monthly revenue by transitioning the retail store into a digital business model with innovative strategies.
Singapore-MIT Alliance for Research & TechnologyProgram Consultant (SMART Innovation Centre)
Jan. 2019 - Aug. 2019Singapore►Optimized application processes for SMART's programs by redesigning online forms and implementing an automated review system, resulting in a 40% decrease in processing time and a 25% increase in application completion rates.
►Strengthened program impact through strategic partnerships, including Singapore Management University, by guiding program partners.
►Optimized program efficiency and participant engagement by reviewing operational processes with partners and program operations.
Guidepoint SingaporeSubject Matter Expert (External Consultant)
Jun. 2014 - Dec. 2018Singapore►Leveraged experience in consumer insights to drive marketing strategies, utilizing segmentation and product category analysis to enhance market intelligence.
►Developed customized strategic recommendations from in-depth market research, achieving a 15% increase in market penetration and a 20% boost in brand loyalty, securing a competitive advantage.
►Uncovered and capitalized on growth opportunities through rigorous, data-informed research, facilitating business expansion, and new market entry.
BASFAssistant Manager, Market Intelligence for ASEAN region | ASEAN Growth Project & Sales Excellence
Apr. 2013 - May. 2014Singapore►Spearheaded comprehensive industry analysis across key segments such as polymers, beauty & personal care, pharmaceuticals, white goods and agrochemicals, driving strategic decisions and a 20% surge in market share.
►Executed primary research initiatives to map rubber production and identify tire producers in the ASEAN region, resulting in comprehensive regional data gathering, improving understanding of market dynamics and competitors' activities.
►Provided valuable insights through financial analysis of target companies, leading to 10% increase in revenue growth by identifying high-potential investment opportunities
►Identified untapped market opportunities for BASF by conducting in-depth value chain analysis of plastics/polymers markets, leading to discovery of new customer segments, contributing to a 10% increase in market penetration.
BekaertRegional Market Analyst - WIRE (Southeast Asia and Oceania)
Oct. 2011 - Mar. 2013SingaporeBekaert is a Belgium MNC that focuses on the steel wire manufacturing industry and supplies their products for markets such as automotive, mining, agriculture & construction. ►Implemented strategic decisions based on detailed macroeconomic analysis of Southeast Asia and Oceania, with a specific emphasis on critical countries such as Singapore, Thailand, Indonesia, Malaysia, Philippines and Australia; monitored monthly/quarterly indicators to drive market penetration and profitability strategies.
SulzerMarket Intelligence Intern (NUS MBA Internship)
Jun. 2011 - Aug. 2011SingaporeSulzer Chemtech is an organization in the oil and gas industry with headquarters in Switzerland focusing on the manufacture and sales of equipment and other products. ►Spearheaded the formulation of a comprehensive strategic business plan for Sulzer’s APAC operations, integrating insights from an exhaustive market analysis encompassing target customer demographics, market dynamics, and emerging trends, resulting in a projected revenue increase of 5%.
►Conducted in-depth competitor analysis, providing actionable insights that bolstered sales and market development teams' competitive intelligence, subsequently enhancing their strategic approach and contributing to a 3% growth in market share within a span of 3 months.
Advanced Alloy Technologies Private LimitedFounder | Chief Technology Officer | Director
Jan. 2010 - Jun. 2011SingaporeThis start-up is in the research space and focuses on the manufacture of an innovative and cost effective alloy that disrupts the alloying industry. ►Pioneered cutting-edge technology commercialization, fostering cross-functional teamwork, and facilitating patent development through strategic engagement with researchers and the principal investigator.
SK Energy InternationalMarketing Intern ( Korea University MBA)
Feb. 2009 - Mar. 2009Nam-gu, Ulsan, KoreaSK group of companies is one of the biggest conglomerates in South Korea. Some of their main operations focus on telecoms, construction and oil refining business. Over here, I was on an internship with the sales and marketing department to gain indepth understanding into their business and provide actionable insights through collaboration with their engineering teams. ► Responsible for creating marketing collaterals and performing market research on the petroleum and oil industry
► Spearheaded two projects successfully and managed the success of these two projects, one on the strategy formulation and another on market research on refinery materials coatings.
APL Private LimitedSales Manager (Sales & Business Development)
Aug. 2007 - Aug. 2008►Conducted a comprehensive market analysis, uncovering key trends and competitive dynamics, leading to a tactical pivot that boosted market share by 15% and enhanced annual revenue by $120K.
STMicroelectronicsProcess Engineer (CMP & Back Grinding Department)
Feb. 2004 - Aug. 2007SingaporeSTMicroelectronics is an Italian-French MNC which focuses on the semiconductors fabrication business. ►Spearheaded and executed global projects in Europe and Singapore, ensuring seamless cross-functional collaboration, resulting in on-time delivery and exceeding revenue targets by 15% and productivity gains of 20% company-wide.
Micron SemiconductorsIntern for Packaging Development
Jul. 2001 - Dec. 2001Singapore►Spearheaded two research projects for the packaging department (back-end), one on the printing technology and the other on the reliability dynamics of a Flip Chip Solution, studying the IMC growth and formation.
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