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Work Background
Bored BiddyFounder & Operator
Oct. 2025
Article GroupChief Creative Officer (CCO)
Sep. 2023 - Nov. 2025New York, United StatesExecutive leader driving go-to-market strategy and creative excellence for Fortune 500 brands Build and mentor high-performing cross-functional teams across creative, product, and business development. Partner with C-suite executives and founders to architect company-wide strategies and growth initiatives. Implement best practices for business development, talent acquisition, and scalable growth frameworks. Drive marketing strategies that translate complex technology solutions into compelling business narratives. Lead enterprise client acquisition and retention through strategic positioning and executive relationship management.
TikTokGlobal Creative Development Lead
Jan. 2020 - Dec. 2023New York, United StatesTransformed TikTok's market position from a social platform to a comprehensive business marketing solution through creative strategy and development, driving significant revenue growth and platform expansion. Architected product portfolio and naming framework that unified 100+ consumer and business products. Built and led a high-performing team with 95% retention rate across 3 years while scaling global operations. Established TikTok for Business through strategic product summits, digital campaigns, and enterprise partnerships. Developed go-to-market strategies that positioned creator and advertising tools for enterprise adoption. Generated measurable business impact through data-driven creative frameworks, initiatives, and activations.
TikTokHead of Creative Development, Global Business Marketing
Jan. 2020 - Jan. 2023New York, United States
TikTokGlobal Creative Development Lead, Global Business Marketing
Jan. 2020 - Dec. 2023New York, United StatesTransformed TikTok's market position from a social platform to a comprehensive business marketing solution through creative strategy and development, driving significant revenue growth and platform expansion. Architected product portfolio and naming framework that unified 100+ consumer and business products. Built and led a high-performing team with 95% retention rate across 3 years while scaling global operations. Established TikTok for Business through strategic product summits, digital campaigns, and enterprise partnerships. Developed go-to-market strategies that positioned creator and advertising tools for enterprise adoption. Generated measurable business impact through data-driven creative frameworks, initiatives, and activations.
WIREWAX (a Vimeo company)EVP, Product, Monetization and Creative Solutions
Jan. 2018 - Dec. 2020Greater New York City AreaStreamlined and launched creative operations and project delivery, establishing scalable processes for B2B and ENT customers. Created a go-to-market playbook used across 200+ client launches, generating substantial revenue growth and profit. Built strategic partnerships with Fortune 500 brands.
MSCHFManaging Director
Jan. 2018 - Dec. 2018Brooklyn, NY
WIREWAXEVP, Product, Monetization and Creative Solutions (Aquired by Vimeo)
Jan. 2018 - Dec. 2020Greater New York City AreaStreamlined and launched creative operations and project delivery, establishing scalable processes for B2B and ENT customers. Created a go-to-market playbook used across 200+ client launches, generating substantial revenue growth and profit. Built strategic partnerships with Fortune 500 brands.
TumblrCreative Strategy Director (owned by Yahoo)
Jan. 2013 - Dec. 2017Greater New York City AreaDeveloped and scaled creative frameworks across multiple verticals, driving substantial advertising revenue growth. Built and led a high-performing creative strategy team, achieving top company-wide recognition. Created industry-specific playbooks that significantly improved client retention across global markets. Established Tumblr as a premier advertising platform through strategic event presentations and brand activations.
BBDO WorldwideAssociate Creative Director
Jan. 2011 - Dec. 2013Led award-winning campaigns within the Digital and Innovation department for M&M's, AT&T, and GE. Directed creative teams and developed junior talent. Led early adoption of digital marketing technologies and data analytics for creative campaigns.
Droga5Art Director
Jan. 2009 - Dec. 2011Established new digital capabilities, leading brand campaigns for vitaminwater, Microsoft and Puma. Developed cross-platform strategies that drove significant engagement growth. Created award-winning integrated campaigns spanning digital, social, and traditional channels.
CampfireArt Director
Jan. 2007 - Dec. 2010Led transmedia marketing campaigns for entertainment properties, including HBO's True Blood, Discovery's Shark Week, and Warner Bros.' Terminator. Created immersive, multi-platform experiences that enhanced fan engagement and viewership. Directed creative teams across digital, experiential, and traditional channels to deliver cohesive brand narratives.
Bayard Advertising Agency (now Appcast)Art Director
Jan. 2005 - Dec. 2007Clients incl. Pfizer Global Research and Development, Red Cross, Verizon, Greyhound, ADP.
TwinEngine, a Certified B CorpGraphic Designer
Jan. 2004 - Dec. 2005
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