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Network Power<100 people
Roles
✨100%
Business Owner
💸50%
Marketing
🧑‍💼50%
C-level Executive
Geos
🇺🇸50%
United States
Work Background
Director Comercial
Ocati S.A.Director Comercial
Jun. 2025Colombia
Managing Consultant
PlubManaging Consultant
Jun. 2024 - Jun. 2025ParaguayStrategy
Co-Founder & CEO
Stealth StartupCo-Founder & CEO
Jan. 2024 - Dec. 2024Bogotá, Distrito Capital, Colombia
Co-Founder & CEO
Stealth StartupCo-Founder & CEO
Jan. 2024 - Dec. 2024
Managing Consultant
RappiManaging Consultant
Jun. 2023 - May. 2025Mexico
CEO
Hitter BrandsCEO
Nov. 2021 - Sep. 2023Área metropolitana de Ciudad de MéxicoDeploy operations in Mex and Col Open 30+ locations in both countries Lead interdisciplinar cross boarder teams
Co-Founder & Head Of Rappi Turbo
RappiCo-Founder & Head Of Rappi Turbo
Jan. 2021 - Jun. 2022Ciudad de México, México• Set up of 300+ Dark Stores for Rappi in 2021 • Reach USD 2MM in monthly sales in the first 6 months • Lead DS team to fulfill 10 min delivery for Rappi • Lead partnerships team to constantly improve assortment through allies and suppliers • Hire and advice most of the leaders of Turbo in other countries • Drive Business Tech development for operations and User Experience
Partner & Head of Dark Stores Business
ChiperPartner & Head of Dark Stores Business
Jul. 2019 - Jan. 2021Bogotá, Bogotá D.C., Colombia- Developed the Dark Store operation Business Model that makes last mile delivery through Rappi in Latam - Responsible expansion of business unit globally (currently in Colombia and Mexico) - Drove Business unit sales from 0 to +1MM in a period of 4 months once we pivoted it
Commercial Director
Kingspan en Colombia | Sistemas de Paneles AislantesCommercial Director
May. 2015 - Jul. 2019Colombia- More than double the company´s sales in a 4-year frame - Triple international sales volume with aims to double it again next year - Fulfill margin and sales expectations and report to board of directors on a monthly basis. - Establish channels of distribution throughout the region that ensure product offer reach to mayor projects in each country. - Integrate international portfolio into the domestic market. - Participated in the Peak global leadership European program with 26 other people from different countries.
LEGO Regional Manager LATAM
LEGO GroupLEGO Regional Manager LATAM
Nov. 2011 - May. 2015latam• Lead the LEGO brand growth in Panama, Ecuador, Paraguay, Uruguay, Venezuela, the Caribbean and Central America for 2014. • Established the inventory policy that changed from having high levels at the end of the year to concentrating them at the beginning for 2014 leading to an increase of 27% in sales from warehouse, better service levels for customers and healthier ending year inventory. • Reached a 32% growth in the region in sell-in and 46% sell-out, leveling inventory as a result. • Ventured into medium socio-economical channels of distribution that increased brand penetration ultimately increasing sales.
Brand Manager (Products: Semana, Soho y Jet – Set Magazines)
Publicaciones SemanaBrand Manager (Products: Semana, Soho y Jet – Set Magazines)
Jun. 2011 - Nov. 2011Bogotá• Strengthen the brands equity by growing the subscriptions reader base • Design activities and integrated media plans for announcers to have a larger reach of their campaigns • Develop activities that help increase the SOM and top of mind of the brand • Lead negotiations regarding events that create synergy and benefits for the brands involved. • 1MM USD Budget a year in trade advertising and exchange media negotiations.
BTA Huggies
Kimberly-ClarkBTA Huggies
Feb. 2010 - Aug. 2011BTA (Brand Trade activator for Huggies brand) • Design and executed trade activity focused on clients that increased penetration by 8% in traditional market. • Negotiated with agencies such as Ogilvy and Initiative in manners of BTL marketing. • Understood the consumer of the category, the portfolio of the company and of the competition. • Launched the dipper “ears” DUMBO project for better grip in the most important tier of the market. • Optimized spending (1.2MM USD year budget for the region) to the point that the price of the product was right in a competitive market in an ongoing “price war”
Co-Founder & CFO
Ventrevista S.A. (HR Tech)Co-Founder & CFO
Feb. 2008 - Jun. 2018Colobmia
Senior Business Development Executive
Kimberly-ClarkSenior Business Development Executive
Nov. 2007 - Feb. 2010• Managed the 4th most important client in the country that represented 22% of diaper sales in Colombia. • Directed promoters and Lead a sales force of approximately 100 people employed by the distributor. • Engineer plan to develop and create loyalty to brands, from small independent retailers in low penetration areas.
Commercial Account Manager
ImaginamosCommercial Account Manager
Jun. 2006 - Aug. 2007Bogota• Managed Corporate Accounts • Conducted interviwes and training to prospects • Cost control on proyects • Coordinate production team and commercial teams in pipeline for mayor projects.

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