Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
RauxaManager, Account Services
Aug. 2016 - Nov. 2016New York, NY
XenoPsi MediaProgram Manager
Feb. 2016 - May. 2016New York, NYIn charge of the agency-client relationship for a portfolio of brands in the Pharma and Beverage & Spirits categories such as AstraZeneca/BRILINTA, Burnett’s Vodka, Lunazul Tequila, Hpnotiq, Evan Williams, and Elijah Craig
− Defined the overarching FY17 Burnett’s Vodka program strategy, which leverages a series of touch-points to help reposition the brand from “More Fun” to “Fun and I want to party with them”.
− Agency lead responsible for generating Burnett’s Vodka brand awareness by reaching targeted consumer audience via a 360 cobranded program that will include in-store, in-venue, online, social, local advertising, experiential, sampling and consumer sweepstakes
Initiatives.
McCann EricksonAccount Executive
Nov. 2014 - Jan. 2016New York, NYPromoted to Account Executive in November 2014 by establishing myself as a key resource in growing the USPS and Nestle Waters agency business by bringing strategic and creative ideas to fruition and from a business perspective.
- Serve as the day-to-day Account Support for key client contacts and agency partners to manage the execution of a diverse set of USPS integrated advertising campaigns- TV, Print, Radio, Digital, OOH, DM (all from start to finish): develop briefs, lead creative presentations, address questions with partners/clients during status calls, lead internal status calls, manage status reports.
- Trusted as a go-to resource both internally and with clients by continuing to leverage my background and knowledge of the USPS and Nestle Waters businesses to draw conclusions anticipate potential problem areas and identify opportunities/key takeaways/solutions.
McCann EricksonAssistant Account Executive
Jul. 2013 - Nov. 2014New York, NYSupported the USPS agency business across all B2C/B2B projects and touch points by integrating myself into the McCann/MRM cross agency account team. - Built strong USPS relationships by being involved in all B2B/B2C client creative presentations, calls, and meetings. - Owned the government OOP funding approval process for all USPS direct costs. - Proved my ability to exceed team expectations at the next career level (AE). - Ingrained myself in the USPS business and closely monitored industry best practices (cultural, communication, marketing/advertising innovation trends) to apply learnings to relevant projects and share valuable insights. - Constantly found ways to influence work and opportunities to weigh in throughout the creative development process. - Approached all challenges head on by problem-solving and thinking through recommended solutions before elevating.
McCann EricksonAssistant Account Executive
Jul. 2013 - Nov. 2014New York, NYSupported the USPS agency business across all B2C/B2B projects and touch points by integrating myself into the McCann/MRM cross agency account team.
- Built strong USPS relationships by being involved in all B2B/B2C client creative presentations, calls, and meetings.
- Owned the government OOP funding approval process for all USPS direct costs.
- Proved my ability to exceed team expectations at the next career level (AE).
- Ingrained myself in the USPS business and closely monitored industry best practices (cultural, communication, marketing/advertising innovation trends) to apply learnings to relevant projects and share valuable insights.
- Constantly found ways to influence work and opportunities to weigh in throughout the creative development process.
- Approached all challenges head on by problem-solving and thinking through recommended solutions before elevating.
CBS Digital Media & RadioAccount Executive
Nov. 2012 - May. 2013New York, NYPromoted to Account Executive based on my ability to build strong traditional/digital agency relationships, effectively manage media plans/media buys, and generate new business across all six CBS radio stations and high-traffic online and mobile platforms.
- Responsible for bringing in new business for the CBS Radio and Digital Media Group cluster across all CBS Local media platforms.
- Clients included The Hampton Jitney, The Academy of Aviation and The Eastchester Center for Cancer Care.
- Responsible for overseeing live campaigns, managing client budgets, and restructuring radio and digital media schedules when necessary.
- Created integrated marketing strategies for small/medium size clients that fulfill marketing goals.
- Worked directly with radio and digital media production teams to create engaging direct response messages for clients.
CBS Digital Media & RadioMarketing & Sales Associate
Dec. 2011 - Nov. 2012New York, NYSupported the day-to-day account management of current CBS Radio and Digital Media Group clients.
- Assisted in generating new direct client partnerships that align with the CBS Radio cluster demographics and corporate initiatives.
- Monitored and analyzed competitive stations and media for business leads.
- Created integrated marketing campaigns by researching client demographics, analyzing marketing goals, and finding applicable qualitative data to use as supporting evidence during presentations.
- Measured and analyzed the success of various strategies based on client ROI, catering our tactics to reflect what worked and what did not.
Steiner SportsAuction Coordinator
Aug. 2011 - Dec. 2011New Rochelle, NYAssisted in all aspects of Brandon Steiner’s full-service sports marketing agency and sports auction department.
- Strategically paired memorabilia to generate bidder excitement and product exclusivity thus increasing profitability per sale at auction close.
- Coordinated live auctions at high-profile athlete appearances and corporate events.
- Recruited new auction bidders through established marketing initiatives such as promotional distribution, financial incentives, email marketing, and event promotions.
Weiner, Millo, Morgan & Bonanno LLCParalegal/Legal Assistant
Jul. 2011 - Sep. 2011Fl 10, 220 5th Avenue New York, NY 10001
Northwestern Mutual Financial NetworkFinancial Representative Intern
Jun. 2010 - Aug. 2010
Intch is a Professional Networking App for the Future of WorkSee more people like Baker on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1478282 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
244942 people
19
Communications Professional, Digital Content Creator
18
Freelance Copywriter
16
President & Founder @ FedSafe-US, LLC