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Work Background
Superhero SavvyFounder & Strategic Innovation Lead
Feb. 2025South Africa, Cape TownLaunched a digital-first print-on-demand e-commerce brand, scaling to 100+ products using automated workflows and global supply chain integration.
Designed and implemented AI-assisted operational systems, including automated customer service workflows and repeatable product launch processes.
Executed full-funnel digital marketing strategies (Meta Ads, TikTok Ads, SEO) to drive growth and revenue.
Leveraged the brand as an innovation lab to experiment with AI-driven personalization, visual concepting, and process optimization.
Developed scalable, repeatable systems for product creation, marketing, and operations to maximize efficiency with minimal manual effort.
Mastercard Data & ServicesMarketing Manager, Managing Consultant
Feb. 2021 - Oct. 2024Developed and executed comprehensive marketing strategies to enhance service promotion and drive customer engagement.
Conducted market research to identify trends, opportunities, and competitive insights, informing data-driven campaign decisions.
Planned and launched multi-channel marketing campaigns, increasing brand visibility and customer interaction.
Coordinated cross-functional teams to ensure consistent messaging, branding, and operational alignment.
Leveraged analytics to refine marketing strategies, optimize campaigns, and stimulate measurable growth.
Managed marketing budgets to maximize ROI while maintaining operational efficiency.
Established strategic alliances with key industry influencers, expanding outreach and partnership opportunities.
5one - A MasterCard CompanyHead of Marketing Services
Mar. 2016 - Feb. 2021Joined as Campaign Coordinator, managing end-to-end delivery of marketing campaigns for South Africa’s largest loyalty scheme (Pick n Pay).
Served as Project Manager for personalization initiatives, leading South Africa’s first predictive, personalized mailings via the 5one optimization engine.
Promoted to Head of Marketing Services (Mar 2016), overseeing the Marketing Services team and all personalization projects.
Coordinated with multiple internal teams, clients, and third-party vendors to ensure smooth project execution and consistent communication.
Managed end-to-end delivery of personalization projects, streamlining processes for maximum efficiency and accuracy.
Collaborated with technical teams on software development projects to improve systems and automation.
Mentored and developed team members, setting clear objectives and growth paths to optimize team performance.
Led client transition from 5one systems to in-house SAP system (Aug 2016), ensuring seamless promotion setup and continuity of personalization projects.
Mastercard AdvisorsAssociate Management Consultant
Jan. 2013 - Feb. 2021Joined following Mastercard’s acquisition of 5one, focused on integrating retail analytics and loyalty infrastructure into global Mastercard Advisors protocols.
Served as primary execution lead for complex, data-heavy implementations across the EEMEA region.
Key Achievements & Operational Impact:
Technical Implementation Lead: Spearheaded end-to-end deployment of data-driven loyalty solutions for regional banking partners, ensuring platform stability and seamless data flows.
Regional Data Governance: Managed secure data transfer protocols and SQL-based auditing for major retail clients, maintaining 100% compliance with POPIA/GDPR standards.
Partner Relationship Management: Acted as key liaison between software engineering teams and client stakeholders, translating business requirements into actionable technical specifications for global GTM campaigns.
Operational Scaling: Streamlined project delivery workflows during post-acquisition integration, reducing manual reporting overhead via standardized Excel and SharePoint tracking tools.
Knowledge Transfer & Capacity Building: Conducted system training for regional teams across Nigeria, Kenya, and UAE, building local capacity for Mastercard’s proprietary analytics and loyalty platforms.
5one Marketing South AfricaCommunications Project Manager
Jan. 2013 - Jan. 2013Managed end-to-end delivery of all marketing campaigns, ensuring accuracy, timeliness, and compliance with client requirements.
Conducted QA of technical creative and communication elements, including validation of dates, email links, and data integrity checks.
Supervised the Marketing Services team’s daily workload, ensuring tasks were completed on time and within scope.
Oversaw competitions, ensuring proper procedures and auditor presence for winner selection.
Coordinated with external creative and agency partners to ensure timely delivery of data, reporting, and finalized creative assets for future reference.
Managed secure data transfers via FTP, accompanied by standardized data delivery documentation.
Conducted final checks of promotions before launch in-store or on kiosk platforms.
Maintained production schedules, communications, and adherence to campaign scope.
Participated in weekly client status meetings and project planning sessions.
Continuously reviewed and optimized internal team processes to ensure consistent, accurate campaign delivery.
Prima Integrated MarketingCampaign Manager
Oct. 2004 - Dec. 2012Maintained and grew client relationships, ensuring satisfaction and repeat business.
Managed client databases, including selection, processing, and reporting of internal and external mailing lists.
Handled quoting, invoicing, and follow-up on outstanding payments to ensure timely financial processes.
Formalized and optimized filing systems and operational procedures for campaigns and client projects.
Coordinated bulk email and SMS campaigns, including setup, distribution, monitoring, and response reporting.
Managed client websites using CMS, ensuring all online updates and changes were completed accurately.
Facilitated day-to-day interactions between clients, suppliers, and internal teams to maintain workflow continuity.
Oversaw preparation of mailing schedules, stock orders, and instructions to printing houses; conducted quality control and proofreading.
Managed customer support, addressing general queries, stock, mail dates, and campaign deliverables.
Produced monthly reports, including billing, variables, stock, and campaign metrics.
Monitored Q&A, changes to original specifications, and ensured all projects were delivered on time, within scope, and to required standards.
Supervised the team to ensure accurate and timely completion of all campaigns and operational tasks.
Strategic Raul AuthorityPersonal Assistant / Team Secretary
May. 2003 - Aug. 2004Provided executive support to 1 director and 9 managers, ensuring smooth and efficient office operations.
Managed diaries, scheduled meetings, coordinated agendas, and arranged meeting rooms and catering.
Oversaw incoming correspondence, assigned tasks appropriately, and screened calls.
Coordinated travel arrangements, including flights, train tickets, accommodation, and transport logistics.
Handled general administrative duties, including typing letters, minute-taking, and document distribution.
Raised requisitions and purchase orders, liaising with the accounts department to manage budgets.
Prepared monthly billings and tracked variables across five cost centres.
Managed courier bookings and other logistical support to ensure seamless office operations.
Canon PrintersData Capturer
Feb. 2001 - Dec. 2001Processed financial transactions including invoices, credit notes, journals, debtor updates, deletions, and rental changes.
Managed month-end rental deals and debtors’ reconciliations, capturing credits and debits accurately.
Ran and printed group invoices, and managed debit order additions, deletions, and adjustments.
Conducted report generation, validation, and error correction to ensure accurate data processing.
Provided general office support including telephone messages, faxing, emailing, typing, filing, and administrative tasks.
Maintained back-ups and performed data corrections to ensure integrity of company records.
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