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Work Background
BBDO New YorkSenior Brand Strategist
Aug. 2025
Buentipo AnchorPlanning Manager
Apr. 2023 - Aug. 2025Colombia
DDB ColombiaSenior Strategic Planner
Jun. 2021 - Apr. 2023Bogotá, Distrito Capital, ColombiaAt DDB I was a senior brand and comms strategist for alcoholic beverages, and financial services, among other categories.
In this work experience, I was able to develop methodologies, leading all agencies and clients' sinergy to create and deploy plans for 360o campaigns.
Developed sensibility in obtaining findings to inspire effective creativity.
Guided and supervised the team's research and thinking on different projects.
Thanks to the strategic muscle of the network I was able to get to know different market realities and co-develop brand strategies outside Colombia.
Participated in campaigns awarded in creativity and effectiveness festivals, Cannes, Effies, Ojo de iberoamérica, among others.
LatirPlanning director
Aug. 2020 - May. 2021Bogotá, Distrito Capital, ColombiaLatir is a company dedicated to Omnichannel engagement, transactional media, digital product development, comms, content & distribution, e-commerce consulting, and digital business design.
- Consumer behavior knowledge
- Data-driven strategic concepts for brands and omnichannel campaigns and content development benchmark and data analysis
- Conduct market research (quantitative and qualitative) - Shaping the company's overall business and methodology strategies
- Participated in agency pitch with a +50% rate
- Participated in political and reputational strategies - Co-developed 2021 Exma experience.
Ariadna Communications GroupStrategic and Creative Leader
Mar. 2019 - May. 2020Bogotá D.C., ColombiaExperience as strategic account leader managing multifunctional serving brands across diverse sectors (automotive, CPG, education).
- Experience developing media strategies for clients from target consumer’s insights analysis, competitive landscape assessment to consume decision journey design and media activations.
- Developed content strategies for CPG accounts, ensuring the implementation of full funnel approaches that optimized audience engagement and brand growth.
- Led cross-functional teams across sectors like automotive and consumer goods, mapping out consumer journeys and analyzing the competitive landscape to inform strategic decisions.
- Achieved a 70% success rate in pitch processes by integrating consumer insights into impactful content strategies, aligning brand objectives with consumer behavior to drive market relevance and growth.
Winkonsulting S.P.ABusiness strategy/ Account management
Jun. 2018 - Mar. 2019Torino, Piedmont, ItalyWinkonsulting is a company with 20 years of experience in Italy that offers a 360-degree strategic approach to branding, business, comms, marketing, and sales in the European market.
- Developed brand and business strategies for diverse clients, including luxury goods and fashion brands, focusing on creating consumer-centric and culturally relevant campaigns.
- Led the implementation of full-funnel strategies, from awareness to conversion, ensuring campaigns increased brand salience and meaningful differentiation in
competitive markets.
- Strategist for Fiat and Nonodo (electric bicycles for purchase and rental), driving growth through targeted strategies that met brand and consumer goals.
COMO INTERIOR DESIGNBrand and Sales Strategist
Apr. 2014 - May. 2018El SalvadorBrand Strategy / Customer development / Sales
COMO is among the top Interior Design and Arquitecture Studio in Central America according to the Costa Rica Chamber of Commerce, COMO develops projects for top clients across Latin America, Spain and Miami. During my experience in COMO, worked in different fronts:
- As Partnership Development: Acquisition of 4 top international brand representation for the Central America Market.
- As COMO Brand Developer: Supporting COMO's owners to develop key expansion concepts like comunity of talents to expose the brands service offering as well as COMO’s social media platforms creating concepts like digital moodboards to inspire clients, drive engagement and also connect via social media with top partners.
- As key client’s service: Developed the main concept launch for the Latin America Fashion Summit
Organization. A main stage for fashion talent in LA. During this experience had the opportunity to co-developed together with the COMO leadership team activation concepts to unite the LAFS community and foster creative collaboration.
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