Hello! I'm Marc Lefton—a marketing professional with a pioneering spirit in the ever-evolving world of digital communication and advertising. My journey began at BBDO, where I dove headfirst into the world of advertising and built the foundation for creating campaigns that spark remarkable brand growth.
In 2004, I founded one of the first social networks for ad industry professionals, Adholes.com—a clear early nod to the transformative power of digital communities. This venture set the tone for my career: a blend of innovation, disruption, and a bit of irreverence that keeps things interesting.
I've been fortunate enough to experience the evolution of this industry—from the early days of the internet and social media to the rise of crypto, programmatic advertising, and now, the exciting frontier of AI. My time as a creative director in New York City allowed me to lead impactful projects and work alongside some of the brightest creative minds, seamlessly blending strategic goals with bold creative visions.
Outside of the corporate world, I channel my passion into mentoring the next generation of entrepreneurs as a SCORE mentor and co-chair, sharing hard-won insights and a healthy dose of humor. And speaking of humor, my background in stand-up comedy—even opening for comedy legends like Chris Kattan—ensures that a little levity always finds its way into my work.
In every project, I strive for excellence by leveraging a diverse mix of experiences, creative storytelling, and data-driven insights. Whether you're ready to explore bold new marketing frontiers or just want to share a good laugh, I’d love to connect and create something extraordinary together!
Best regards,
Marc Lefton
Please check out my website for portfolio, experience, case studies, skills and process.
https://marclefton.com/linksMore...
Derek Shevel
Copywriter / Content Writer@Self employed
Verified
Derek Shevel is an award-winning , experienced copywriter and content creator who operates as a self-employed professional…in fact, he didn’t even need AI to create this profile.
He specializes in creating engaging, persuasive, and original work that effectively communicates a brand's message and value proposition.
Derek has built brands across various industries for over twenty years - from alcohol to travel to banking to news.
He’s also proficient in various writing styles and formats, including blog posts, media content, and marketing copy.
check out his work at derekshevel.comMore...
Sydney Codrington is a seasoned marketing professional currently serving as a Senior Marketing Manager at Marriott International, one of the world's most renowned hospitality companies. She brings a wealth of experience in marketing strategy, brand management, and integrated marketing communications, with a particular focus on the hospitality industry. Sydney's expertise lies in leveraging data-driven insights to develop and implement innovative marketing strategies that enhance brand visibility, customer engagement, and revenue growth. Prior to joining Marriott, she held various marketing roles in other notable companies, demonstrating her versatility and ability to deliver results across different sectors. Sydney holds an MBA in Marketing, underlining her solid academic foundation in the field. Her exceptional leadership skills and strategic problem-solving abilities have been crucial in driving Marriott's marketing success.More...