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Work Background
FreelanceStrategy Analyst
Aug. 2024Riyadh, Saudi Arabia- Developed and implemented strategic frameworks to facilitate stakeholder workshops and gain actionable insights - Conducted benchmarking and market analysis, synthesizing qualitative and quantitative data into client-specific recommendations - Developed comprehensive communication and go-to-market strategies for products / services - Developed service-level proposals for clients across diverse sectors including: insurance, FMCG, tourism, and fintech
SyndikatiStrategy Analyst
Mar. 2024 - Jul. 2024Tbilisi, Georgia- Developed strategic frameworks and methodologies for various governmental and private entities in Saudi Arabia - Delivered data-driven solutions including bench-marking studies, first day answers, and scope & methodology to present actionable insights to clients. - Assisted with the development of detailed workbooks and presentations for clients.
International Projects & InvestmentNew Product Development Manager
Jan. 2023Cairo, Egypt- Oversaw new product development projects from concept to market launch. - Conducted market analysis to identify consumer needs and product opportunities. - Collaborated with R&D, formulation labs and ingredient suppliers to ensure product alignment with consumer / market demands. - Collaborated with teams to create and roll-out different brand identity and positioning strategies that suit the project and business objectives. - Conduct quarterly target and sales analysis reports to adjust brand strategies to capitalize on growth opportunities.
International Projects & InvestmentBrand Manager
Oct. 2020 - Dec. 2022- Launched 3 international brands in Egypt, overseeing aspects of brand strategy and execution. - Managed the implementation of brand positioning through localization to the Egyptian market. - Conducted regular market research to amend and adapt brand strategies to capitalize on growth opportunities. - Coordinated and collaborated with teams / brands to develop and execute integrated marketing campaigns. - Conducted a quarterly target and sales analysis to adjust strategies to better serve business objectives.
International Projects & InvestmentMarketing Associate
Jun. 2019 - Sep. 2020Cairo, Egypt- Assisted in developing brand strategies and business plans for international brands looking to expand to the Egyptian market. - Conducted market research and competitive analysis to identify consumer trends and positioning opportunities. - Collaborated with marketing teams to implement digital and on-ground marketing campaigns. - Prepare quarterly target and sales report analysis
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