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Work Background
Four Seasons Hotels and ResortsCommercial Director / Senior Commercial Director
Jun. 2023 - May. 2025Overseeing the commercial team of Mauritius (as Commercial Director based in Mauritius) followed by Resorts of Thailand collection across Chiang Mai, Koh Samui and Tented Camp Golden Triangle (as Senior Commercial Director based in Bangkok). Team comprising 20+ members across sales, PR, reservations and revenue functions. >> Integrated marketing across sales, PR and revenue management that positively impacts hotel RevPar performance.
>> Develop, coordinate, and implement programmes to increase profitable sales in all product areas – rooms and ancillary.
>> Monitor and identify current and future business trends for low and high demand periods of the hotel(s).
>> Oversee the resort’s yield Management programme including the transition to a dynamic pricing model.
>> Market diversification and targeting consumers based on different needs of market segments to maximize profitability (global outreach)
>> Develop direct sales, advertising, digital media and public relations programmes to attract business.
>> Utilize and supervise the installation of automated sales and reservations systems.
Four Seasons Hotels and ResortsSenior Director of Sales
Mar. 2020 - Jun. 2023Overseeing the Sales function (across wholesale, FIT and MICE segments) of Four Seasons Resorts in Chiang Mai and Koh Samui and the Tented Camp Golden Triangle. >> Developing and executing Sales Action Plans to achieve sales targets and market development. >> Develop annual Sales Goals, performance measurement and incentives. Lead and drive results through regular sales meeting. >> Development of annual Marketing Plan and department ABP. Assume responsibility for the Marketing Department in the absence of the Senior Director of Marketing. >> Revenue optimization and integration through sales and PR tactics.
>> Coordinating participation in Trade Shows, Four Seasons sales and brand events. Effectively communicate the value proposition through proposals and presentations. >> Understand category-specific landscapes and trends. Monthly review of pace against competition, price positioning and packages. Reporting on trends impacting pace and strategic direction of accounts. >> Content review of wholesale websites and negotiation of optimal position in brochures in relevant markets. >> To foster additional business, repeat bookings or referrals to other Four Seasons Hotels via Property to Property (P2P).
>> Development, coaching and goal setting for 10 Sales colleagues.
>> Contribution to 'Four Seasons Resorts of Asia' cluster in a Sales capacity. Recognition -
Revenue Management Hotel of the Year, 2021 - Four Seasons Resort Chiang Mai
Upsell Hotel of the Year 2022 - Four Seasons Tented Camp Golden Triangle
Leaders Circle 2022 Additional position as Senior Director, Marketing Communications & Public Relations - ** Overseeing all three properties including digital media, social media, press relationships and marketing partnerships (including but not limited to tasks as listed in previous KPI) ** Team building and mentoring
** Contribution to 'Four Seasons Resorts of Asia' PR initiatives
** Additional position held from March 2020 to August 2022
Four Seasons Hotels and ResortsSenior Director, Marketing Communications And Public Relations
Mar. 2017 - Mar. 2020Overseeing the Public Relations and Marketing Communication portfolio of a cluster of 3 award-winning Resorts - >> Four Seasons Resort Chiang Mai
>> Four Seasons Resort Koh Samui
>> Four Seasons Tented Camp Golden Triangle Responsibilities include and are not limited to - >> Developing integrated PR & Marketing Communications plan for 3 Resorts.
>> Engaging in media relations across global markets including USA, UK, France, Germany, Australia, China, Korea, Hong Kong, Singapore, Middle East, Mexico, Brazil and India by actively managing professional relationships with partner agencies, media and influencers that will benefit the hotel and company as a whole. Includes hosting media visits, pitching targeted story ideas, organising fam trips and photo shoots, entertaining key media and influencers.
>> Overseeing the Resorts' digital content strategy and managing all property social media channels, creating relevant and engaging content and increasing follower engagement.
>> Managing the Resorts' web and App presence. >> Key role in reputation management; as a strategic communications advisor to management by keeping track of public attitudes, flagging possible consequences of decisions, developing key messages and managing issues and crisis communications. >> Evaluation of competition’s marketing communications activity and implements change as dictated by market requirements. >> Working closely with the F&B and Spa teams to develop promotional and marketing activities and calendars to feed relevant owned channels so as to stimulate revenue opportunities. >> Strategic approach in overseeing the Resorts' community relations, CSR initiatives, internal communications and other activities.
>> SEO, digital marketing, PPC and e-commerce to ensure messaging and creative is aligned across all activities. Recognition - PR and Social Media Hotel of the Year 2018 - Four Seasons Resort Chiang Mai
InterContinental Hotels Group (IHG®)Director of Marketing
Nov. 2015 - Mar. 2017InterContinental Chennai Mahabalipuram ResortPre-opening and launch of IHG's first InterContinental Resort in India. Responsibilities included and not limited to - >> Budgeting and marketing plan for launch and sustenance of resort
>> Marketing strategy for direct non-commissionable sales through official website – design of website, pricing and packages to maximize revenue generation
>> FIT strategy with focus on domestic leisure travel
>> Support for group and MICE through market strategy for optimal business mix, site inspections, design of customised programmes for partners in conjunction with operation teams, menu pricing and engineering >> Focus on social groups through weddings and celebrations – relationship building with key partners
>> Design and implementation of digital marketing strategy including keyword advertising, search engine optimization and display advertising
>> Media relations and award strategy to establish InterContinental Hotels & Resorts’ re-entry into the market as well as the launch of the brand’s first Resort in India
>> Social media, digital engagement and content management >> Photography, advertising and content
>> Owner relations and engagement as Manager-in-Charge to support General Manager
>> Additional support function for all South India Hotels as Marketing Champion including marketing strategies, new launches and brand positioning
>> Communications and PR lead for South West Asia Personal recognition and accolades as a result of opening - >> IHG - New Hotel Opening Marketing Leader of the Year 2016 (India, Middle East & Africa)
>> BW Hotelier Indian Hospitality Awards 2016 - PR/MarComm Manager of the Year (South) 2016
Marketing Excellence for 2016
Taj Hotels Resorts and PalacesMarketing Communication & Public Relations
Jul. 2011 - Oct. 2015Overseeing a cluster of five Taj Hotels & Resorts including - Taj Coromandel
Taj Connemara
Taj Club House
Taj Fisherman's Cove Gateway Hotel IT Expressway (pre-opening and launch) Responsibilities included but not limited to -
>> Overseeing PR, Marketing Communications function of 5 hotels.
>> Planning and executing PR plans for F&B, Spa and Rooms.
>> Media relations with national and international agencies.
>> Assisting Director of PR - South with pre-opening and launch of award-winning resorts within the region including Taj Bekal, Taj Madikeri - Coorg, among others.
>> Revenue optimization for F&B and Spa as Associate Director of Revenue Management from Jan-Oct 2015 Personal recognition during tenure - >> Taj Award for Business Excellence for the successful relaunch of the South Indian cuisine restaurant, Southern Spice, at Taj Coromandel (2013) (the restaurant has gone on to win several awards including FOODIE World Top 100 Restaurants)
>> Best Director of Public Relations Award at the Taj Global Sales & Marketing Conference (2012-13)
Inkwell PublishingConsultant Editor
Jan. 2009 - Dec. 2011
Bennett, Coleman and Co. Ltd. (Times Group)Correspondent / Copy Editor
Jan. 2006 - Dec. 2009
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