Addison Goering

Senior Content Developer

CopywritingTutorContent WriterProofreaderITEditorResearcher🐦 DesignCommunication DesignerConsultingEducationProduct ManagerProject ManagerPresentation Designer

I have spent my career pursuing a deceptively simple idea: technology only matters when people actually understand it well enough to use it. Over 26 years at IBM and earlier roles, I have designed technical enablement programs and learning content for thousands of professionals: sales teams working to make sense of new platforms, engineers navigating complexity, and customer success teams needing clarity fast. My motivation is seeing the moment when complex concepts click for someone, when they move from hesitant to capable. My approach is straightforward: understand what learners actually need (not what we think they need), translate technical depth into clear, practical experiences, and measure whether it is working. I collaborate closely with product teams, sales leaders, and technical experts to ensure enablement aligns with real business priorities. Some examples of what this looks like in practice: • Course Development: Created the first IBM Observability platform overview course, consolidating fragmented content and generating 2,200+ completions. It demonstrated that clarity and speed can be just as critical as polish when revenue teams need answers. • Program Management: When three global conferences were cancelled during COVID, I transitioned the entire experience to a virtual format; 5 speakers, three regions, 600+ participants, and earned an NPS of 60. It reinforced that adaptability is essential for impactful enablement. • AI-Powered Content Creation: Leveraged GenAI and agentic AI tools to develop 16 self‑paced courses with 8,700+ completions, proving that AI can accelerate content creation without compromising quality.

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Work Background

Enablement Program Manager

IBMEnablement Program Manager

Jun. 2015 - Jun. 2020

Senior, Learning Content Development, Automation Platform, Worldwide

IBMSenior, Learning Content Development, Automation Platform, Worldwide

Apr. 1999Chicago, Illinois, United StatesProven record as a Content Developer and Technical Enablement Program Manager. Strong reputation for collaboratively working across teams and geographies to successful outcomes. Consistently designed, delivered, and managed technical enablement programs worldwide for IBM Sales, IBM Technical Sales, IBM Garage, IBM Expert Labs, Business Partners, and IBM Customer Success Management. IBM Redbooks Platinum Author with eleven authoring contributions.

Technical Education Specialist

IBMTechnical Education Specialist

Apr. 1999 - Jun. 2015Chicago, Illinois, United StatesProven record as a Content Developer and Technical Enablement Program Manager. Strong reputation for collaboratively working across teams and geographies to successful outcomes. Consistently designed, delivered, and managed technical enablement programs worldwide for IBM Sales, IBM Technical Sales, IBM Garage, IBM Expert Labs, Business Partners, and IBM Customer Success Management. IBM Redbooks Platinum Author with eleven authoring contributions.

Programmer Analyst

Kinder MorganProgrammer Analyst

Feb. 1998 - Apr. 1999Greater Denver AreaImplemented Maximo to field technicians.

Senior Programmer

Integrated Computer SystemsSenior Programmer

Jan. 1996 - Feb. 1998Evergreen, CO

Programmer Analyst

Woodward ClydeProgrammer Analyst

Jan. 1995 - Jan. 1996Greater Denver AreaDesigned and developed water analysis software package using Powerbuilder

Staff Consultant

Keane, Inc.Staff Consultant

Jan. 1989 - Jan. 1995Greater Chicago AreaAnalyzed and developed software solutions for Fortune 500 companies.

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