Electronic Arts (EA)Director of Product
Jul. 2024Seattle, Washington, United States✅ Led product strategy, aligning long-term vision with product design, business goals and live service needs.
🧩 Oversaw development team execution, partnering with design, art, engineering, QA, and LiveOps to deliver high-impact features.
📈 Reversed a multi-year decline in DAU, achieving a sustained +12% growth — the first meaningful increase in years.
💰 Delivered incremental revenue through feature launches and monetization updates, including revamped Offer surfaces and engagement loops.
🗓️ Introduced and scaled key LiveOps initiatives: Lightspeed Bundles, Return User Flow, Daily Rewards rework, and calendar improvements.
🤖 Initiated and led implementation of an AI-powered art pipeline, reducing content production costs by over 40%.
📉 Conducted cohort-level churn analysis, driving changes that reduced churn by an average of 4% across all lifecycle stages.
🎯 Acted as primary voice of the product, translating vision into execution and aligning cross-functional stakeholders at all levels.
📊 Ran weekly business reviews, presenting revenue drivers, behavioral trends, and detailed KPI breakdowns to guide prioritization.