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Work Background
YelpEngineering Manager
Sep. 2020· Managing a distributed, fully remote team of ~ 8-10 cross-functional ICs. · Change management: Led the team successfully through 3 reorgs while evolving a vision that's aligned with our product roadmap to facilitate short-term product value and sustainable long-term systems. · Stakeholder management: Engineering, Product, Customer Success and Marketing teams. · People management: Growing ICs through weekly 1:1s, helping them find the right opportunities to enable career growth. Onboarded and ramped up 3 other Engineering Managers onto the team. · Building roadmaps, setting deliverables and timelines based on complexity, scope and business value. 2024 highlights: · Scaled and consolidated backend systems that power two of our Ad Products, de-risking a combined ARR of $18M. 2023 highlights: · Built and successfully piloted a new Video based ad placement unlocking potential ARR of $5-9M. · Executed on a complete redesign of our biggest performance product "Showcase Ads" through multiple rounds of experimentation and iteration, generating $10M ARR. · Enabled "Co-Branded" advertising opportunities leveraging the Showcase Ads redesign, allowing national brands to promote local businesses through joint ad campaigns, unlocking $5M ARR. · Worked with stakeholders on Customer Sucess to increase Ad Reliability through automated screenshot testing flows. · Implemented automated reporting flows to allow for 3rd party performance reporting. 2021 + 2022 highlights: · Spotlight Ads: Built and launched a new ad product, enabling advertisers to reach consumers using Video on Yelp's homescreen. · Sponsored Collections: Built and launched a new awareness product allowing advertisers to feature curated collections on Yelp's homescreen, unlocking $1.5M incremental revenue. · Iterated on our Seasonal Spotlight awareness product, enabling seasonal campaigns around themes like Mother's Day, Black Friday etc.
YelpFront-end Engineer
Jan. 2014 - Sep. 2020While being a remote employee working from Belgium since the start, I have worked on a number of high impact and long-term projects. Being remote also helped me hone my skills in terms of communication, coordination and collaboration with my team being 9 hours away from me. Some highlights: * Tech / project lead for several past and ongoing projects * Creating a component based style guide and applying it to the code base (html / css / Python) * Working on a migration of front end code to a React architecture * Implementing a redesign of the homepage at yelp.com * Implementing 2 redesigns of the main "business details" page * Moving away from a monolith into microservices and python/node packages
LimecraftFreelance front-end developer
Nov. 2012 - Jan. 2014Gent Area, BelgiumContributing to the Limecraft online digital media production platform and building the marketing site (www.limecraft.com) for this product on a freelance basis. Side projects: - a dashboard for a recommendation engine (proof of concept) - a docuboard application to gather your research in one place while creating a documentary (proof of concept) - a transcriber application for creating documentary/interview transcripts with questions, speakers and annotations (proof of concept)
FrontoOwner / Freelance front-end architect
Feb. 2011 - Aug. 2020Bruges Area, BelgiumHelping companies grow and scale their front-end architecture. This includes setting up and implementing style guides, coaching engineers on how to build reusable components,... Looking for advice? Shoot me an email!
Fork CMSCore contributor
Jan. 2011 - Jul. 2012
WijsFrontend developer
Jul. 2010 - May. 2012Gent Area, BelgiumBuilding custom websites for high profile clients such as Humo, Vedett, city of Antwerp,... - Converting designs to HTML, CSS and JavaScript - Implementing slices into our open source CMS called Fork - Coaching of new frontend developers and interns - Keeping an eye on the quality of our frontend code - Optimizing JavaScript to ensure better performance
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