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Work Background
PROTOCOLAccount Director
Jun. 2020Singapore- Account Servicing Team Lead: supervising and leading a team of 5 (and interns) in daily project management and client communication - Account Lead for accounts like giga, Mandai Ranger Buddies and ThomsonBaby - Aide to Founder and Managing Director in day-to-day operations, finance, resource management, new business and media pitching
Geometry Global Taiwan 經緯行動策略行銷Account Director
Apr. 2019 - Dec. 2019Taipei City, Taiwan- Head of Account Servicing team, running day-to-day operations for physical retail and experiential - Strategise for and build client relationships across Fonterra, Coca-cola, Kimberly-Clark businesses - Aide in new business proposals - Supporting the digital transformation of the business - Strengthening internal communications to support dynamic changes throughout the agency and clients' businesses - Focus in shopper strategy and creativity to promote behaviour change - Honing effective bilingualism
Geometry GlobalAssociate Account Director
Jul. 2016 - Apr. 2019Singapore- Regional Account Lead for Unilever across all categories Personal Care, Home Care, Food & Refreshments - Developed shopper toolkits for global and regional BB and BD teams - Business lead for Midea, Toshiba, LEGO, Treasury Wine Estates and Coca-Cola - Aide for new business pitches with cross-function teams in Ogilvy
TBWA\ Group SingaporeAccount Manager
Apr. 2015 - Jul. 2016-Deals with Singapore Airlines' marketing communications and market development campaigns. -Involved in day-to-day communication with clients, ensuring all projects go out on-time and within stipulated budgets. -Responsible of supervising interns to run print adaptations in proprietary media channels and international magazines titles. -Managed adhoc projects with other business units of the airline like ground services, cabin crew and inflight services departments. -Handled Singapore Airlines account in Territories team- managing West Asia, Africa and the Philippines markets.
TBWA\ Group SingaporeAccount Executive
Jul. 2014 - Apr. 2015Singapore
The Ate GroupPublic Relations Assistant
Jul. 2011 - Dec. 2011Environmental scanning and Media Relations Public Relations and Marketing- Drafted press releases, news angles and pitches for clients to major publication titles, consolidated competitive and SWOT analysis for clients, developed and updated media lists of key publication titles and their respective journalists External Relations- Liaised with sponsors and external vendors for provision of logistics for events. Food and Beverage, Hospitality Clients: TWG Tea, Vertu, Roomorama, The Entertainer, Brotzeit, Unilever Food Solutions
ACP Magazines Pte LtdSales and Marketing Intern
Mar. 2010 - Jul. 2010Marketing and Sales- Garner attendance for events, Registration and Set-up Logistics Management Administration and Research- Consolidated 100 best fine-dining restaurants in Singapore to contribute to editorial content, organized media clippings, media kits and client databases. Harper's BAZAAR, Singapore's Women's Weekly, CLEO
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