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Work Background
Marketing Manager - Burts Bees Natural Personal Care
The Clorox CompanyMarketing Manager - Burts Bees Natural Personal Care
Sep. 2018 - Aug. 2023Asia PacificAccountable for leading Burt's Bees brand strategy, innovation, and go-to-market execution across ANZ. Managed end-to-end marketing plans, brand communications, product development, consumer research through to customer planning and trade marketing. Collaborated cross-functionally with sales, category, and external agency partners to ensure commercial success.
Brand Manager, New Business
The Clorox CompanyBrand Manager, New Business
Aug. 2017 - Sep. 2018Sydney, AustraliaResponsible for leading brand strategy, innovation, and commercial planning for Kingsford Charcoal and Everclean Cat Litter to drive growth and strengthen market position. Managed end-to-end brand execution across product development, communications, and go-to-market activation, while collaborating cross-functionally with sales, category, and agency partners.
Brand Manager, GLAD
The Clorox CompanyBrand Manager, GLAD
Jun. 2014 - Aug. 2017Sydney, AustraliaDeveloped and executed annual brand strategies and marketing plans, leveraging consumer and market insights to deliver impactful campaigns and innovation. Partnered with sales, category, and agency teams to build equity and deliver commercial and profitable growth.
Shopper & Retail Activation Manager
Energizer HoldingsShopper & Retail Activation Manager
May. 2011 - Jun. 2014Sydney, AustraliaDeveloped and executed shopper and retail activation strategies across 5 brands (Energizer, Eveready, Banana Boat Suncare, Schick Shaving & Wet Ones) grounded in consumer and shopper insights. Collaborated with customers and cross-functional teams to drive visibility, sales conversion, and category growth at the point of purchase delivering impactful in-store campaigns and POS initiatives.
Trade Marketing & Category Executive
FerreroTrade Marketing & Category Executive
Jan. 2010 - May. 2011Sydney, AustraliaCo-ordinated trade marketing programs for Kinder, Nutella, Ferrero and Tic Tac brands, including promotions, POS displays, and category activations. Supported brand and sales teams in optimising in-store visibility and driving incremental growth through shopper-focused initiatives.
Trade Promotions & Pricing
TescoTrade Promotions & Pricing
May. 2007 - Oct. 2009Dublin, IrelandDeveloped and executed trade promotion programs for Tesco, coordinating with suppliers and category teams to optimise in-store execution. Drove sales uplift and improved promotional ROI through strategic planning and performance analysis.

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